Accidentally Wes Anderson

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Accidentally Wes Anderson

Accidentally Wes Anderson Pdf/ePub eBook Author: ,
Editor: Voracious
ISBN: 0316492728
FileSize: 490kb
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Accidentally Wes Anderson by , Summary

A visual adventure of Wes Anderson proportions, authorized by the legendary filmmaker himself: stunning photographs of real-life places that seem plucked from the just-so world of his films, presented with fascinating human stories behind each façade. Accidentally Wes Anderson began as a personal travel bucket list, a catalog of visually striking and historically unique destinations that capture the imagined worlds of Wes Anderson. Now, inspired by a community of more than one million Adventurers, Accidentally Wes Anderson tells the stories behind more than 200 of the most beautiful, idiosyncratic, and interesting places on Earth. This book, authorized by Wes Anderson himself, travels to every continent and into your own backyard to identify quirky landmarks and undiscovered gems: places you may have passed by, some you always wanted to explore, and many you never knew existed. Fueled by a vision for distinctive design, stunning photography, and unexpected narratives, Accidentally Wes Anderson is a passport to inspiration and adventure. Perfect for modern travelers and fans of Wes Anderson's distinctive aesthetic, this is an invitation to look at your world through a different lens.

The Wes Anderson Collection: The Grand Budapest Hotel

The Wes Anderson Collection: The Grand Budapest Hotel Pdf/ePub eBook Author: Matt Zoller Seitz
Editor: Abrams
ISBN: 1613128770
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The Wes Anderson Collection: The Grand Budapest Hotel by Matt Zoller Seitz Summary

This companion to the New York Times bestselling book The Wes Anderson Collection takes readers behind the scenes of the Oscar®-winning film The Grand Budapest Hotel with a series of interviews between writer/director Wes Anderson and movie/television critic Matt Zoller Seitz. Learn all about the film's conception, hear personal anecdotes from the set, and explore the wide variety of sources that inspired the screenplay and imagery—from author Stefan Zweig to filmmaker Ernst Lubitsch to photochrom landscapes of turn-of-the-century Middle Europe. Also inside are interviews with costume designer Milena Canonero, composer Alexandre Desplat, lead actor Ralph Fiennes, production designer Adam Stockhausen, and cinematographer Robert Yeoman; essays by film critics Ali Arikan and Steven Boone, film theorist and historian David Bordwell, music critic Olivia Collette, and style and costume consultant Christopher Laverty; and an introduction by playwright Anne Washburn. Previously unpublished production photos, artwork, and ephemera illustrate each essay and interview. The Wes Anderson Collection: The Grand Budapest Hotel stays true to Seitz's previous book on Anderson's first seven feature films,The Wes Anderson Collection, with an artful, meticulous design and playful, original illustrations that capture the spirit of Anderson's inimitable aesthetic. Together, they offer a complete overview of Anderson's filmography to date. Praise for the film, The Grand Budapest Hotel: Four Academy Awards®, including Costume Design, Music - Original Score, and Production Design; Nine Academy Award nominations, including Best Picture, Directing, and Writing - Original Screenplay; Best Film - Musical or Comedy, Golden Globe Awards; Best Original Screenplay, BAFTA, WGA, NYFCC, and LAFCA Awards Praise for the book, The Wes Anderson Collection: “The Wes Anderson Collection comes as close as a book can to reading like a Wes Anderson film. The design is meticulously crafted, with gorgeous full-page photos and touches . . .” —Eric Thurm, The A.V. Club Also available from Matt Zoller Seitz: Mad Men Carousel, The Oliver Stone Experience, The Wes Anderson Collection: Bad Dads, andThe Wes Anderson Collection.

Wes Anderson

Wes Anderson Pdf/ePub eBook Author: Ian Nathan
Editor: White Lion Publishing
ISBN: 0711256004
FileSize: 877kb
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Wes Anderson by Ian Nathan Summary

The definitive reference for all Wes Anderson fans. Loaded with rich imagery and detailed analysis of his incredible films – including the classics The Grand Budapest Hotel, Rushmore, The Royal Tenenbaums and Moonrise Kingdom as well as Anderson's highly anticipated new releaseThe French Dispatch – this is the first book to feature all of Wes Anderson's movies in a single volume. Acclaimed film journalist Ian Nathan provides an intelligent and thoughtful examination of the work of one of contemporary film’s greatest visionaries, charting the themes, visuals, and narratives that have come to define Anderson’s work and contributed to his films an idiosyncratic character that's adored by his loyal fans. From Anderson’s regular cast members – including Bill Murray and Owen Wilson – to his instantly recognisable aesthetic, recurring motifs and his scriptwriting processes, this in-depth collection will reveal how Wes Anderson became one of modern cinema’s most esteemed and influential directors. Presented in a slipcase with 8-page gatefold section, this stunning package will delight all Wes Anderson devotees and movie lovers in general.

The Wes Anderson Collection: Isle of Dogs

The Wes Anderson Collection: Isle of Dogs Pdf/ePub eBook Author: Lauren Wilford,Ryan Stevenson
Editor: Abrams
ISBN: 1683352963
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The Wes Anderson Collection: Isle of Dogs by Lauren Wilford,Ryan Stevenson Summary

The Wes Anderson Collection: Isle of Dogs is the only book to take readers behind the scenes of the beloved auteur’s newest stop-motion animated film. †‹Through the course of several in-depth interviews with film critic Lauren Wilford, writer and director Wes Anderson shares the story behind Isle of Dogs’s conception and production, and Anderson and his collaborators reveal entertaining anecdotes about the making of the film, their sources of inspiration, the ins and outs of stop-motion animation, and many other insights into their moviemaking process. Previously unpublished behind-the-scenes photographs, concept artwork, and hand-written notes and storyboards accompany the text. The book also features an introduction by critics and collaborators Taylor Ramos and Tony Zhou, and a foreword by critic Matt Zoller Seitz. The fourth volume of the New York Times bestselling Wes Anderson Collection, Isle of Dogs stays true to the series with its rich design and colorful illustrations, capturing Anderson’s signature aesthetic vision and bringing the series's definitive study of Anderson's filmography up to date. Isle of Dogs tells the story of Atari Kobayashi, 12-year-old ward to corrupt Mayor Kobayashi. When, by Executive Decree, all the canine pets of Megasaki City are exiled to a vast garbage-dump called Trash Island, Atari sets off alone in a miniature Junior-Turbo Prop and flies across the river in search of his bodyguard-dog, Spots. There, with the assistance of a pack of newly-found mongrel friends, he begins an epic journey that will decide the fate and future of the entire Prefecture. The film features the voices of Bryan Cranston, Koyu Rankin, Edward Norton, Bob Balaban, Bill Murray, Jeff Goldblum, Kunichi Nomura, Akira Takayama, Greta Gerwig, Frances McDormand, F. Murray Abraham, Tilda Swinton, Akira Ito, Yoko Ono, Mari Natsuko, Harvey Keitel, Courtney B. Vance, Ken Watanabe, Scarlett Johnasson, Fisher Stevens, Nijiro Murakami, and Liev Schreiber.

The Films of Wes Anderson

The Films of Wes Anderson Pdf/ePub eBook Author: P. Kunze
Editor: Springer
ISBN: 1137403128
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The Films of Wes Anderson by P. Kunze Summary

Wes Anderson's films can be divisive, but he is widely recognized as the inspiration for several recent trends in indie films. Using both practical and theoretical lenses, the contributors address and explain the recurring stylistic techniques, motifs, and themes that dominate Anderson's films and have had such an impact on current filmmaking.

Wes Anderson (Close-Ups, Book 1)

Wes Anderson (Close-Ups, Book 1) Pdf/ePub eBook Author: Sophie Monks Kaufman,Little White Lies
Editor: HarperCollins UK
ISBN: 0008256594
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Wes Anderson (Close-Ups, Book 1) by Sophie Monks Kaufman,Little White Lies Summary

The indispensable, illustrated pocket guide to the films of Wes Anderson, from Bottle Rocket to Isle of Dogs. ALSO AVAILABLE: Close-Ups: Vampire Movies Close-Ups: New York Movies

The Betrayals

The Betrayals Pdf/ePub eBook Author: Bridget Collins
Editor: HarperCollins
ISBN: 006283813X
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The Betrayals by Bridget Collins Summary

“Dizzyingly wonderful . . . a perfectly constructed work of fiction, with audacious twists . . . Collins plays her own game here with perfect skill.” — The Times (UK) An intricate and utterly spellbinding literary epic brimming with enchantment, mystery, and dark secrets from the highly acclaimed author of the #1 international bestseller The Binding. If your life was based on a lie, would you risk it all to tell the truth? At Montverre, an ancient and elite academy hidden high in the mountains, society’s best and brightest are trained for excellence in the grand jeu—the great game—an arcane and mysterious competition that combines music, art, math, poetry, and philosophy. Léo Martin once excelled at Montverre but lost his passion for scholarly pursuits after a violent tragedy. He turned to politics instead and became a rising star in the ruling party, until a small act of conscience cost him his career. Now he has been exiled back to Montverre, his fate uncertain. But this rarified world of learning Léo once loved is not the same place he remembers. Once the exclusive bastion of men, Montverre’s most prestigious post is now held by a woman: Claire Dryden, also known as the Magister Ludi, the head of the great game. At first, Léo feels an odd attraction to the magister—a mysterious, eerily familiar connection—though he’s sure they’ve never met before. As the legendary Midsummer Game approaches—the climax of the academy’s year—long-buried secrets rise to the surface and centuries-old traditions are shockingly overturned. A highly imaginative and intricately crafted literary epic, The Betrayals confirms Bridget Collins as one of the most inventive and exquisite new voices in speculative fiction.

Are We There Yet?

Are We There Yet? Pdf/ePub eBook Author: Kathleen West
Editor: Penguin
ISBN: 0593098455
FileSize: 1737kb
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Are We There Yet? by Kathleen West Summary

Among fake Instagram pages, long-buried family secrets, and the horrors of middle school, one suburban mom searches to find herself in a heartfelt and thought-provoking novel from the author of Minor Dramas and Other Catastrophes. Alice Sullivan feels like she’s finally found her groove in middle age, but it only takes one moment for her perfectly curated life to unravel. On the same day she learns her daughter is struggling in second grade, a call from her son’s school accusing him of bullying throws Alice into a tailspin. When it comes to light that the incident is part of a new behavior pattern for her son, one complete with fake social media profiles with a lot of questionable content, Alice’s social standing is quickly eroded to one of “those moms” who can’t control her kids. Soon she’s facing the very judgement she was all too happy to dole out when she thought no one was looking (or when she thought her house wasn’t made of glass). Then her mother unloads a family secret she’s kept for more than thirty years, and Alice’s entire perception of herself is shattered. As her son’s new reputation polarizes her friendships and her family buzzes with the ramification of her mother’s choices, Alice realizes that she’s been too focused on measuring her success and happiness by everyone else's standards. Now, with all her shortcomings laid bare, she’ll have to figure out to whom to turn for help and decide who she really wants to be.

The Poetry Pharmacy

The Poetry Pharmacy Pdf/ePub eBook Author: William Sieghart
Editor: Penguin UK
ISBN: 1846149800
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The Poetry Pharmacy by William Sieghart Summary

'Truly a marvellous collection ... There is balm for the soul, fire for the belly, a cooling compress for the fevered brow, solace for the wounded, an arm around the lonely shoulder - the whole collection is a matchless compound of hug, tonic and kiss' Stephen Fry As heard on BBC Radio 4, the essential prescriptions from William Sieghart's poetic dispensary Sometimes only a poem will do. These poetic prescriptions and wise words of advice offer comfort, delight and inspiration for all; a space for reflection, and a chance to realize - I'm not the only one who feels like this. In the years since he first had the idea of prescribing short, powerful poems for all manner of spiritual ailments, William Sieghart has taken his Poetry Pharmacy around the length and breadth of Britain, into the pages of the Guardian, onto BBC Radio 4 and onto the television, honing his prescriptions all the time. This pocket-sized book presents the most essential poems in his dispensary: those which, again and again, have really shown themselves to work. Whether you are suffering from loneliness, lack of courage, heartbreak, hopelessness, or even from an excess of ego, there is something here to ease your pain. 'The book is delightful; it rightly resituates poetryin relation to its biggest and most serious task: helping us to live and diewell' Alain de Botton

The Art of the Hollywood Backdrop

The Art of the Hollywood Backdrop Pdf/ePub eBook Author: Karen L. Maness,Richard M. Isackes
Editor: Simon and Schuster
ISBN: 1942872259
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The Art of the Hollywood Backdrop by Karen L. Maness,Richard M. Isackes Summary

The definitive behind-the-scenes history of one of Hollywood’s most closely guarded cinematic secrets finally revealed—painted backdrops and the scenic artists who brought them to the big screen. In almost every feature film of Hollywood’s golden age, from The Wizard of Oz to North by Northwest to Cleopatra to The Sound of Music, painted backings have convinced moviegoers that what they are seeing—whether the fantastic roads of Oz, the presidents of Mount Rushmore, or ancient Egyptian kingdoms—is absolutely real. These backings are at once intended to transport the audience and yet remain unseen for what they really are. The Art of the Hollywood Backdrop reveals the hidden world and creators of these masterpieces, long-guarded as a special effects secret by the major studios such as MGM, Warner Brothers, Universal, Columbia, 20th Century Fox, and Paramount. Despite the continued use of hand-painted backings in today’s films, including the big-budget Interstellar and Lemony Snicket’s A Series of Unfortunate Events among many others, digital technology is beginning to supplant the art form. In an effort to preserve the irreplaceable knowledge of scenic masters, Karen Maness and Richard Isackes, in collaboration with the Art Directors Guild, have compiled a definitive history of the craft, complete with interviews of the surviving artists. This is a rich undiscovered history—a history replete with competing art departments, dynastic scenic families, and origins stretching back to the films of Méliès, Edison, Sennett, Chaplin, and Fairbanks.

The Grand Budapest Hotel

The Grand Budapest Hotel Pdf/ePub eBook Author: Wes Anderson
Editor: Faber & Faber
ISBN: 0571314368
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The Grand Budapest Hotel by Wes Anderson Summary

The Grand Budapest Hotel recounts the adventures of Gustave H (Ralph Fiennes), a legendary concierge at a famous European hotel between the wars, and Zero Moustafa (Tony Revolori), the lobby boy who becomes his most trusted friend. Acting as a kind of father-figure, M. Gustave leads the resourceful Zero on a journey that involves the theft and recovery of a priceless Renaissance painting; the battle for an enormous family fortune; a desperate chase on motorcycles, trains, sledges and skis; and the sweetest confection of a love affair - all against the back-drop of a suddenly and dramatically changing Continent. Inspired by the writings of Stefan Zweig, The Grand Budapest Hotel recreates a by-gone era through its arresting visuals and sparkling dialogue. The charm and vibrant colours of the film gradually darken with a sense of melancholy as the forces of history conspire against a vanishing world.

Wes Anderson's Isle of Dogs

Wes Anderson's Isle of Dogs Pdf/ePub eBook Author: Minetaro Mochizuki
Editor: Dark Horse Comics
ISBN: 1506715923
FileSize: 1221kb
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Wes Anderson's Isle of Dogs by Minetaro Mochizuki Summary

This manga adaptation of the film by legendary director Wes Anderson features a new take on the story about the banished bowsers of trash island. Here we follow a young orphan boy and his dog Spots on an adventure that all fans of the film will want to follow. Written and drawn by cult manga icon Minetaro Mochizuki of Dragon Head fame and now available in English for the very first time, and presented in a digital format, this is the perfect gift for all fans of Wes Anderson, dogs, and manga alike.

A Republic Under Assault

A Republic Under Assault Pdf/ePub eBook Author: Tom Fitton
Editor: Simon and Schuster
ISBN: 1982163674
FileSize: 320kb
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A Republic Under Assault by Tom Fitton Summary

NEW YORK TIMES BESTSELLER In this explosive new book, New York Times bestselling author and president of Judicial Watch Tom Fitton explains how the Radical Left and the Deep State are trying to destroy the Trump presidency. Tom Fitton’s first two New York Times bestselling books, The Corruption Chronicles and Clean House, exposed the hypocrisy and corruption of Obama’s two terms. Now, in Fitton’s latest investigative probe, he identifies the four major forces posing a continued threat to American democracy. Deep State Efforts to Destroy the Trump Presidency: How the Democratic National Committee and the Clinton campaign paid for the fraudulent anti-Trump “Steele Dossier,” and how it was used by the Obama FBI and DOJ to dupe the FISA Court to allow it to spy on the Trump presidential campaign AND President Trump. These and more dirty secrets of Obamagate and the impeachment coup attempt are exposed. Hillary Clinton Email Scandal: How the Clinton team and senior officials at the Obama State Department conspired to cover up Hillary Clinton’s secret email system—and shocking revelations that tie the Obama White House to the cover-up! Voter Fraud: How Soros-funded groups attack states that seek to protect clean elections by challenging voter ID laws, and how the Left is cynically peddling COVID-19 crisis electoral “reforms,” such as mail-in voting, which could increase voter fraud and election chaos. And shocking numbers about dirty voting rolls across the nation! Illegal Immigration: How deadly illegal “sanctuary” policies are exploding across America, and how our nation’s sovereignty has been under assault by radical open-border advocates. Subversive Deep State collaborators with ties to the Clinton and Obama machines not only launched countless—often illegal—operations to stop and then remove Trump, but even more alarmingly, are working to transform the United States into something truly unrecognizable to all who believe in liberty and the rule of law. Today one of their main targets is President Donald J. Trump. Tomorrow it could be you and anyone who believes in the US Constitution, believes the United States must have clearly defined and protected borders, believes in the need for a strong military, believes in the value of hard work and faith, and believes in the rule of law and American exceptionalism.

The Fragile Earth

The Fragile Earth Pdf/ePub eBook Author: David Remnick,Henry Finder
Editor: HarperCollins
ISBN: 0063017563
FileSize: 1341kb
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The Fragile Earth by David Remnick,Henry Finder Summary

A New York Times New & Noteworthy Book One of the Daily Beast’s 5 Essential Books to Read Before the Election A collection of the New Yorker’s groundbreaking reporting from the front lines of climate change—including writing from Bill McKibben, Elizabeth Kolbert, Ian Frazier, Kathryn Schulz, and more Just one year after climatologist James Hansen first came before a Senate committee and testified that the Earth was now warmer than it had ever been in recorded history, thanks to humankind’s heedless consumption of fossil fuels, New Yorker writer Bill McKibben published a deeply reported and considered piece on climate change and what it could mean for the planet. At the time, the piece was to some speculative to the point of alarmist; read now, McKibben’s work is heroically prescient. Since then, the New Yorker has devoted enormous attention to climate change, describing the causes of the crisis, the political and ecological conditions we now find ourselves in, and the scenarios and solutions we face. The Fragile Earth tells the story of climate change—its past, present, and future—taking readers from Greenland to the Great Plains, and into both laboratories and rain forests. It features some of the best writing on global warming from the last three decades, including Bill McKibben’s seminal essay “The End of Nature,” the first piece to popularize both the science and politics of climate change for a general audience, and the Pulitzer Prize–winning work of Elizabeth Kolbert, as well as Kathryn Schulz, Dexter Filkins, Jonathan Franzen, Ian Frazier, Eric Klinenberg, and others. The result, in its range, depth, and passion, promises to bring light, and sometimes heat, to the great emergency of our age.

Landscape with Invisible Hand

Landscape with Invisible Hand Pdf/ePub eBook Author: M. T. Anderson
Editor: Candlewick Press
ISBN: 0763697230
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Landscape with Invisible Hand by M. T. Anderson Summary

National Book Award winner M. T. Anderson returns to future Earth in a sharply wrought satire of art and truth in the midst of colonization. When the vuvv first landed, it came as a surprise to aspiring artist Adam and the rest of planet Earth — but not necessarily an unwelcome one. Can it really be called an invasion when the vuvv generously offered free advanced technology and cures for every illness imaginable? As it turns out, yes. With his parents’ jobs replaced by alien tech and no money for food, clean water, or the vuvv’s miraculous medicine, Adam and his girlfriend, Chloe, have to get creative to survive. And since the vuvv crave anything they deem classic Earth culture (doo-wop music, still life paintings of fruit, true love), recording 1950s-style dates for the vuvv to watch in a pay-per-minute format seems like a brilliant idea. But it’s hard for Adam and Chloe to sell true love when they hate each other more with every passing episode. Soon enough, Adam must decide how far he’s willing to go — and what he’s willing to sacrifice — to give the vuvv what they want.

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Pdf/ePub eBook Author: Joe Pulizzi,Robert Rose
Editor: McGraw Hill Professional
ISBN: 1260026434
FileSize: 1191kb
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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi,Robert Rose Summary

Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.

Wes Anderson

Wes Anderson Pdf/ePub eBook Author: Ian Nathan
Editor: White Lion Publishing
ISBN: 0711256004
FileSize: 1795kb
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Wes Anderson by Ian Nathan Summary

The definitive reference for all Wes Anderson fans. Loaded with rich imagery and detailed analysis of his incredible films – including the classics The Grand Budapest Hotel, Rushmore, The Royal Tenenbaums and Moonrise Kingdom as well as Anderson's highly anticipated new releaseThe French Dispatch – this is the first book to feature all of Wes Anderson's movies in a single volume. Acclaimed film journalist Ian Nathan provides an intelligent and thoughtful examination of the work of one of contemporary film’s greatest visionaries, charting the themes, visuals, and narratives that have come to define Anderson’s work and contributed to his films an idiosyncratic character that's adored by his loyal fans. From Anderson’s regular cast members – including Bill Murray and Owen Wilson – to his instantly recognisable aesthetic, recurring motifs and his scriptwriting processes, this in-depth collection will reveal how Wes Anderson became one of modern cinema’s most esteemed and influential directors. Presented in a slipcase with 8-page gatefold section, this stunning package will delight all Wes Anderson devotees and movie lovers in general.

Storytelling in Luxury Fashion

Storytelling in Luxury Fashion Pdf/ePub eBook Author: Amanda Sikarskie
Editor: Routledge
ISBN: 1000259684
FileSize: 1695kb
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Storytelling in Luxury Fashion by Amanda Sikarskie Summary

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) Pdf/ePub eBook Author: Joe Pulizzi
Editor: McGraw Hill Professional
ISBN: 1264257554
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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi Summary

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topic Figure out where little or no competition exists Choose your top channel for disseminating content Build long-term customer loyalty Monetize your product or service Expand your content into multiple channels Sell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell. Apply the methods laid out for you in Content Inc., and create the business of your dreams.