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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing Pdf/ePub eBook Author: ,
Editor: Routledge
ISBN: 1351667629
FileSize: 858kb
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Advanced Theory and Practice in Sport Marketing by , Summary

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

Good Strategy Bad Strategy

Good Strategy Bad Strategy Pdf/ePub eBook Author: Richard Rumelt
Editor: Currency
ISBN: 0307886255
FileSize: 1943kb
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Good Strategy Bad Strategy by Richard Rumelt Summary

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Beyond Productivity

Beyond Productivity Pdf/ePub eBook Author: National Research Council,Division on Engineering and Physical Sciences,Computer Science and Telecommunications Board,Committee on Information Technology and Creativity
Editor: National Academies Press
ISBN: 9780309168175
FileSize: 1774kb
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Beyond Productivity by National Research Council,Division on Engineering and Physical Sciences,Computer Science and Telecommunications Board,Committee on Information Technology and Creativity Summary

Computer science has drawn from and contributed to many disciplines and practices since it emerged as a field in the middle of the 20th century. Those interactions, in turn, have contributed to the evolution of information technology â€" new forms of computing and communications, and new applications â€" that continue to develop from the creative interactions between computer science and other fields. Beyond Productivity argues that, at the beginning of the 21st century, information technology (IT) is forming a powerful alliance with creative practices in the arts and design to establish the exciting new, domain of information technology and creative practicesâ€"ITCP. There are major benefits to be gained from encouraging, supporting, and strategically investing in this domain.

Women and Underrepresented Minorities in Computing

Women and Underrepresented Minorities in Computing Pdf/ePub eBook Author: William Aspray
Editor: Springer
ISBN: 3319248111
FileSize: 1914kb
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Women and Underrepresented Minorities in Computing by William Aspray Summary

This text examines in detail the issue of the underrepresentation of women, African Americans, American Indians, and Hispanics in the computing disciplines in the U.S. The work reviews the underlying causes, as well as the efforts of various nonprofit organizations to correct the situation, in order to both improve social equity and address the shortage of skilled workers in this area. Topics and features: presents a digest and historical overview of the relevant literature from a range of disciplines, including leading historical and social science sources; discusses the social and political factors that have affected the demographics of the workforce from the end of WWII to the present day; provides historical case studies on organizations that have sought to broaden participation in computing and the STEM disciplines; reviews the different approaches that have been applied to address underrepresentation, at the individual, system-wide, and pathway-focused level; profiles the colleges and universities that have been successful in opening up computer science or engineering to female students; describes the impact of individual change-agents as well as whole organizations.

Telecommunications and Data Communications Handbook

Telecommunications and Data Communications Handbook Pdf/ePub eBook Author: Ray Horak
Editor: John Wiley & Sons
ISBN: 1118585801
FileSize: 1858kb
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Telecommunications and Data Communications Handbook by Ray Horak Summary

For an accessible and comprehensive survey of telecommunications and data communications technologies and services, consult the Telecommunications and Data Communications Handbook, which includes information on origins, evolution and meaningful contemporary applications. Find discussions of technologies set in context, with details on fiber optics, cellular radio, digital carrier systems, TCP/IP, and the Internet. Explore topics like Voice over Internet Protocol (VoIP); 802.16 & WiMAX; Passive Optical Network (PON); 802.11g & Multiple Input Multiple Output (MIMO) in this easily accessible guide without the burden of technical jargon.

CTS Certified Technology Specialist Exam Guide, Second Edition

CTS Certified Technology Specialist Exam Guide, Second Edition Pdf/ePub eBook Author: Brad Grimes,InfoComm International
Editor: McGraw Hill Professional
ISBN: 0071807950
FileSize: 1494kb
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CTS Certified Technology Specialist Exam Guide, Second Edition by Brad Grimes,InfoComm International Summary

The Most Complete, Up-to-Date CTS Exam Study System Published with InfoComm International, CTS Certified Technology Specialist Exam Guide, Second Edition provides comprehensive coverage of all objectives on the latest release of the InfoComm Certified Technology Specialist exam—the leading internationally recognized audiovisual (AV) certification. You’ll get learning objectives at the beginning of each chapter, best practices, checklists, diagrams, photos, chapter review questions with in-depth explanations, and a full-color insert. Designed to help you prepare for the CTS exam, this authoritative resource also serves as an essential on-the-job reference. Electronic content includes: One all-new CTS practice exam Covers all current CTS exam objectives, including how to: Conduct a site survey Gather customer information Evaluate and recommend changes to a site environment Develop a functional AV scope Design, provide, and sell AV solutions Conduct a vendor selection process Operate AV solutions Conduct maintenance activities Manage AV solutions and operations Project manage AV projects Perform AV finance and job costing activities Troubleshoot and repair AV solutions

Twelve Years a Slave

Twelve Years a Slave Pdf/ePub eBook Author: Solomon Northup
Editor: Prabhat Prakashan
ISBN:
FileSize: 1256kb
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Twelve Years a Slave by Solomon Northup Summary

"Having been born a freeman, and for more than thirty years enjoyed the blessings of liberty in a free State—and having at the end of that time been kidnapped and sold into Slavery, where I remained, until happily rescued in the month of January, 1853, after a bondage of twelve years—it has been suggested that an account of my life and fortunes would not be uninteresting to the public." -an excerpt

Stealing the Network

Stealing the Network Pdf/ePub eBook Author: Johnny Long,Timothy Mullen,Ryan Russell
Editor: Elsevier
ISBN: 9780080517759
FileSize: 1509kb
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Stealing the Network by Johnny Long,Timothy Mullen,Ryan Russell Summary

The best-selling Stealing the Network series reaches its climactic conclusion as law enforcement and organized crime form a high-tech web in an attempt to bring down the shadowy hacker-villain known as Knuth in the most technically sophisticated Stealing book yet. Stealing the Network: How to Own a Shadow is the final book in Syngress’ ground breaking, best-selling, Stealing the Network series. As with previous title, How to Own a Shadow is a fictional story that demonstrates accurate, highly detailed scenarios of computer intrusions and counter-strikes. In How to Own a Thief, Knuth, the master-mind, shadowy figure from previous books, is tracked across the world and the Web by cyber adversaries with skill to match his own. Readers will be amazed at how Knuth, Law Enforcement, and Organized crime twist and torque everything from game stations, printers and fax machines to service provider class switches and routers steal, deceive, and obfuscate. From physical security to open source information gathering, Stealing the Network: How to Own a Shadow will entertain and educate the reader on every page. The final book in the Stealing the Network series will be a must read for the 50,000 readers worldwide of the first three titles Law enforcement and security professionals will gain practical, technical knowledge for apprehending the most supplicated cyber-adversaries