Best Life by

Best Life
  • Title : Best Life
  • Author :
  • Publisher :
  • ISBN Code :
  • Pages : 128
  • Format : Pdf - ePub
  • Language : English
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Summary:

Best Life magazine empowers men to continually improve their physical, emotional and financial well-being to better enjoy the most rewarding years of their life.


Los Angeles Magazine by N.A

Los Angeles Magazine
  • Title : Los Angeles Magazine
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 212
  • Format : Pdf - ePub
  • Language : English
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Summary:

Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.


The Future of the Internet--And How to Stop It by Jonathan Zittrain

The Future of the Internet--And How to Stop It
  • Title : The Future of the Internet--And How to Stop It
  • Author : Jonathan Zittrain
  • Publisher : Yale University Press
  • ISBN Code : 9780300145342
  • Pages : 352
  • Format : Pdf - ePub
  • Language : English
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Summary:

This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity—and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation—and facilitating unsettling new kinds of control. IPods, iPhones, Xboxes, and TiVos represent the first wave of Internet-centered products that can't be easily modified by anyone except their vendors or selected partners. These “tethered appliances” have already been used in remarkable but little-known ways: car GPS systems have been reconfigured at the demand of law enforcement to eavesdrop on the occupants at all times, and digital video recorders have been ordered to self-destruct thanks to a lawsuit against the manufacturer thousands of miles away. New Web 2.0 platforms like Google mash-ups and Facebook are rightly touted—but their applications can be similarly monitored and eliminated from a central source. As tethered appliances and applications eclipse the PC, the very nature of the Internet—its “generativity,” or innovative character—is at risk. The Internet's current trajectory is one of lost opportunity. Its salvation, Zittrain argues, lies in the hands of its millions of users. Drawing on generative technologies like Wikipedia that have so far survived their own successes, this book shows how to develop new technologies and social structures that allow users to work creatively and collaboratively, participate in solutions, and become true “netizens.”


Global Re-introduction Perspectives by Pritpal S. Soorae

Global Re-introduction Perspectives
  • Title : Global Re-introduction Perspectives
  • Author : Pritpal S. Soorae
  • Publisher : IUCN
  • ISBN Code : 283171320X
  • Pages : 352
  • Format : Pdf - ePub
  • Language : English
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Summary:


How to Make a Living from Music by David Stopps

How to Make a Living from Music
  • Title : How to Make a Living from Music
  • Author : David Stopps
  • Publisher : WIPO
  • ISBN Code : 9280524879
  • Pages : 244
  • Format : Pdf - ePub
  • Language : English
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Summary:

This guide is designed for musicians and music professionals who wish to hone their knowledge of the music business. It is intended as a practical tool to help composers, performers and all those involved in the music world get into the specifics of the management of their intellectual property rights. The guide aims to provide instructive advice on how to build a successful career in music in both developed and developing countries, by generating income from musical talent.


Design Thinking for Strategy by Claude Diderich

Design Thinking for Strategy
  • Title : Design Thinking for Strategy
  • Author : Claude Diderich
  • Publisher : Springer Nature
  • ISBN Code : 3030258750
  • Pages : 219
  • Format : Pdf - ePub
  • Language : English
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Summary:

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.


Institutional Innovation by John Hagel,John Seely Brown,Duleesha Kulasooriya

Institutional Innovation
  • Title : Institutional Innovation
  • Author : John Hagel,John Seely Brown,Duleesha Kulasooriya
  • Publisher :
  • ISBN Code : 9780990576716
  • Pages : 106
  • Format : Pdf - ePub
  • Language : English
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Summary:


Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data by Paul Zikopoulos,Chris Eaton

Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data
  • Title : Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data
  • Author : Paul Zikopoulos,Chris Eaton
  • Publisher : McGraw Hill Professional
  • ISBN Code : 0071790543
  • Pages : 176
  • Format : Pdf - ePub
  • Language : English
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Summary:

Big Data represents a new era in data exploration and utilization, and IBM is uniquely positioned to help clients navigate this transformation. This book reveals how IBM is leveraging open source Big Data technology, infused with IBM technologies, to deliver a robust, secure, highly available, enterprise-class Big Data platform. The three defining characteristics of Big Data--volume, variety, and velocity--are discussed. You'll get a primer on Hadoop and how IBM is hardening it for the enterprise, and learn when to leverage IBM InfoSphere BigInsights (Big Data at rest) and IBM InfoSphere Streams (Big Data in motion) technologies. Industry use cases are also included in this practical guide. Learn how IBM hardens Hadoop for enterprise-class scalability and reliability Gain insight into IBM's unique in-motion and at-rest Big Data analytics platform Learn tips and tricks for Big Data use cases and solutions Get a quick Hadoop primer


The Science and Practice of Landscape Stewardship by Claudia Bieling,Tobias Plieninger

The Science and Practice of Landscape Stewardship
  • Title : The Science and Practice of Landscape Stewardship
  • Author : Claudia Bieling,Tobias Plieninger
  • Publisher : Cambridge University Press
  • ISBN Code : 1107142261
  • Pages : 450
  • Format : Pdf - ePub
  • Language : English
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Summary:

Improving the dynamic relationship between nature and human well-being is a pressing issue of our time. Landscapes embody this tight interconnectedness and serve as unique sustainability learning hubs, showcased by the global rise of place-based and holistic landscape stewardship initiatives. Incorporating these exciting developments, this book explores the principles of landscape stewardship and their function in fields such as agriculture, ecological restoration and urban green infrastructure. It provides insights into the challenges and the potential of landscape stewardship and identifies future paths for the science and practice of landscape-related sustainability efforts. Aligning analytical perspectives with practical applications, it brings together contributions from leading scholars and innovative models of landscape stewardship from all around the world, making it an essential resource for anyone interested in developing sustainable human-nature relationships.


The Future of Nursing by Institute of Medicine,Committee on the Robert Wood Johnson Foundation Initiative on the Future of Nursing, at the Institute of Medicine

The Future of Nursing
  • Title : The Future of Nursing
  • Author : Institute of Medicine,Committee on the Robert Wood Johnson Foundation Initiative on the Future of Nursing, at the Institute of Medicine
  • Publisher : National Academies Press
  • ISBN Code : 0309158230
  • Pages : 700
  • Format : Pdf - ePub
  • Language : English
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Summary:

The Future of Nursing explores how nurses' roles, responsibilities, and education should change significantly to meet the increased demand for care that will be created by health care reform and to advance improvements in America's increasingly complex health system. At more than 3 million in number, nurses make up the single largest segment of the health care work force. They also spend the greatest amount of time in delivering patient care as a profession. Nurses therefore have valuable insights and unique abilities to contribute as partners with other health care professionals in improving the quality and safety of care as envisioned in the Affordable Care Act (ACA) enacted this year. Nurses should be fully engaged with other health professionals and assume leadership roles in redesigning care in the United States. To ensure its members are well-prepared, the profession should institute residency training for nurses, increase the percentage of nurses who attain a bachelor's degree to 80 percent by 2020, and double the number who pursue doctorates. Furthermore, regulatory and institutional obstacles -- including limits on nurses' scope of practice -- should be removed so that the health system can reap the full benefit of nurses' training, skills, and knowledge in patient care. In this book, the Institute of Medicine makes recommendations for an action-oriented blueprint for the future of nursing.


Niche Envy by Joseph Turow

Niche Envy
  • Title : Niche Envy
  • Author : Joseph Turow
  • Publisher : MIT Press
  • ISBN Code : 026226496X
  • Pages : 240
  • Format : Pdf - ePub
  • Language : English
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Summary:

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history—or even by race, gender, and political opinions—what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing—pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.


Winners Take All - The 9 Fundamental Rules of High Tech Strategy by Tony Seba

Winners Take All - The 9 Fundamental Rules of High Tech Strategy
  • Title : Winners Take All - The 9 Fundamental Rules of High Tech Strategy
  • Author : Tony Seba
  • Publisher : Lulu.com
  • ISBN Code : 1847289533
  • Pages : 264
  • Format : Pdf - ePub
  • Language : English
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Summary:

'Winners Take All' is about building a product and a company into a winner. Written by Tony Seba, a high tech entrepreneur and Stanford University lecturer, this book is an easy-to-read guide to the strategies, tools, templates, and step-by-step implementation frameworks that recent Silicon Valley winners have used to achieve market leadership. Seba, who teaches entrepreneurship and strategic marketing looked at recent winners like Google, Symantec, Netflix, Apple, Craigslist, Salesforce, and compared them to the competition (Yahoo, McAfee, Sony) in order to learn what differentiated these companies He found 9 really simple rules that winning companies can follow. To test the 9 Rules's predictive power, the author published two portfolios. 18 months later the results were compelling: 80% of the '9 Rules' companies beat the market and the portfolio had a 57% return (details: www.tonyseba.com). Winners Take All is refreshingly free of buzzwords and consultant-speak.


Business Continuity and Disaster Recovery Planning for IT Professionals by Susan Snedaker

Business Continuity and Disaster Recovery Planning for IT Professionals
  • Title : Business Continuity and Disaster Recovery Planning for IT Professionals
  • Author : Susan Snedaker
  • Publisher : Butterworth-Heinemann
  • ISBN Code : 9780080553726
  • Pages : 456
  • Format : Pdf - ePub
  • Language : English
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Summary:

Powerful Earthquake Triggers Tsunami in Pacific. Hurricane Katrina Makes Landfall in the Gulf Coast. Avalanche Buries Highway in Denver. Tornado Touches Down in Georgia. These headlines not only have caught the attention of people around the world, they have had a significant effect on IT professionals as well. As technology continues to become more integral to corporate operations at every level of the organization, the job of IT has expanded to become almost all-encompassing. These days, it’s difficult to find corners of a company that technology does not touch. As a result, the need to plan for potential disruptions to technology services has increased exponentially. That is what Business Continuity Planning (BCP) is: a methodology used to create a plan for how an organization will recover after a disaster of various types. It takes into account both security and corporate risk management tatics. There is a lot of movement around this initiative in the industry: the British Standards Institute is releasing a new standard for BCP this year. Trade shows are popping up covering the topic. * Complete coverage of the 3 categories of disaster: natural hazards, human-caused hazards, and accidental and technical hazards. * Only published source of information on the new BCI standards and government requirements. * Up dated information on recovery from cyber attacks, rioting, protests, product tampering, bombs, explosions, and terrorism.


Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook
  • Title : Jab, Jab, Jab, Right Hook
  • Author : Gary Vaynerchuk
  • Publisher : Harper Collins
  • ISBN Code : 0062273078
  • Pages : 224
  • Format : Pdf - ePub
  • Language : English
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Summary:

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.


Education and Technology for a Better World by Arthur Tatnall,Anthony Jones

Education and Technology for a Better World
  • Title : Education and Technology for a Better World
  • Author : Arthur Tatnall,Anthony Jones
  • Publisher : Springer Science & Business Media
  • ISBN Code : 3642031145
  • Pages : 466
  • Format : Pdf - ePub
  • Language : English
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Summary:

Education and Technology for a Better World was the main theme for WCCE 2009. The conference highlights and explores different perspectives of this theme, covering all levels of formal education as well as informal learning and societal aspects of education. The conference was open to everyone involved in education and training. Additionally players from technological, societal, business and political fields outside education were invited to make relevant contributions within the theme: Education and Technology for a Better World. For several years the WCCE (World Conference on Computers in Education) has brought benefits to the fields of computer science and computers and education as well as to their communities. The contributions at WCCE include research projects and good practice presented in different formats from full papers to posters, demonstrations, panels, workshops and symposiums. The focus is not only on presentations of accepted contributions but also on discussions and input from all participants. The main goal of these conferences is to provide a forum for the discussion of ideas in all areas of computer science and human learning. They create a unique environment in which researchers and practitioners in the fields of computer science and human learning can interact, exchanging theories, experiments, techniques, applications and evaluations of initiatives supporting new developments that are potentially relevant for the development of these fields. They intend to serve as reference guidelines for the research community.


Balanced Urban Development: Options and Strategies for Liveable Cities by Basant Maheshwari,Vijay P. Singh,Bhadranie Thoradeniya

Balanced Urban Development: Options and Strategies for Liveable Cities
  • Title : Balanced Urban Development: Options and Strategies for Liveable Cities
  • Author : Basant Maheshwari,Vijay P. Singh,Bhadranie Thoradeniya
  • Publisher : Springer
  • ISBN Code : 3319281127
  • Pages : 601
  • Format : Pdf - ePub
  • Language : English
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Summary:

This book provides a unique synthesis of concepts and tools to examine natural resource, socio-economic, legal, policy and institutional issues that are important for managing urban growth into the future. The book will particularly help the reader to understand the current issues and challenges and develop strategies and practices to cope with future pressures of urbanisation and peri-urban land, water and energy use challenges. In particular, the book will help the reader to discover underlying principles for the planning of future cities and peri-urban regions in relation to: (i) Balanced urban development policies and institutions for future cities; (ii) Understanding the effects of land use change, population increase, and water demand on the liveability of cities; (iii) Long-term planning needs and transdisciplinary approaches to ensure the secured future for generations ahead; and (iv) Strategies to adapt the cities and land, water and energy uses for viable and liveable cities. There are growing concerns about water, food security and sustainability with increased urbanisation worldwide. For cities to be liveable and sustainable into the future there is a need to maintain the natural resource base and the ecosystem services in the peri-urban areas surrounding cities. This need is increasing under the looming spectre of global warming and climate change. This book will be of interest to policy makers, urban planners, researchers, post-graduate students in urban planning, environmental and water resources management, and managers in municipal councils.


Agile Product Development by Tathagat Varma

Agile Product Development
  • Title : Agile Product Development
  • Author : Tathagat Varma
  • Publisher : Apress
  • ISBN Code : 1484210670
  • Pages : 186
  • Format : Pdf - ePub
  • Language : English
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Summary:

Shows you what it takes to develop products that blow your users away—and take market share from your competitors. This book will explain how the principles behind agile product development help designers, developers, architects, and product managers create awesome products; and how to look beyond a shiny user interface to build a great product. Most importantly, this book will give you a shared framework for your product development team to collaborate effectively. Product development involves several key activities—including ideation, discovery, design, development, and delivery—and yet too many companies and innovators focus on just a few of them much to the detriment of the product’s success in the marketplace. As a result we still continue to see high failure rates in new product development, be it inside organizations or startups. Unfortunately, or rather fortunately, these failures are largely avoidable. In the last fifteen years, advances in agile software development, lean product development, human-centered design, design thinking, lean startups and product delivery have helped improve individual aspects of product development. However, not enough guidance has been available to integrate them in the context of the product development life cycle. Until now. Product developer extraordinaire Tathagat Varma in Agile Product Development integrates individual knowledge areas into a fiel d manual for product developers. Organized in the way an idea germinates, sprouts, and grows, the book synthesizes the body of knowledge in a pragmatic way that is more natural to the entire product creation process rather than from individual practices that constitute it. In today’s hyper-innovative world, being first to the market, or delivering feature-loaded products, or even offering the latest technology doesn’t guarantee success anymore. Sure, those elements are all needed in the right measures, but they are not sufficient by themselves. And getting it right couldn’t be more important: Building products that deliver awesome user experiences is the top challenge facing businesses today, especially in a post-Apple world where user experience and design has been elevated to a cult status.


Cyberpragmatics by Francisco Yus

Cyberpragmatics
  • Title : Cyberpragmatics
  • Author : Francisco Yus
  • Publisher : John Benjamins Publishing
  • ISBN Code : 9027256195
  • Pages : 353
  • Format : Pdf - ePub
  • Language : English
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Summary:

Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cognitive pragmatics. It addresses a whole range of interactions that can be found on the Net: the web page, chat rooms, instant messaging, social networking sites, 3D virtual worlds, blogs, videoconference, e-mail, Twitter, etc. Of special interest is the role of intentions and the quality of interpretations when these Internet-mediated interactions take place, which is often affected by the textual properties of the medium. The book also analyses the pragmatic implications of transferring offline discourses (e.g. printed paper, advertisements) to the screen-framed space of the Net. And although the main framework is cognitive pragmatics, the book also draws from other theories and models in order to build up a better picture of what really happens when people communicate on the Net. This book will interest analysts doing research on computer-mediated communication, university students and researchers undergoing post-graduate courses or writing a PhD thesis.


Calm Clarity by Due Quach

Calm Clarity
  • Title : Calm Clarity
  • Author : Due Quach
  • Publisher : Penguin
  • ISBN Code : 1524704806
  • Pages : 384
  • Format : Pdf - ePub
  • Language : English
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Summary:

Author of the viral Medium piece, "Poor and Traumatized at Harvard," Due Quach shares her Calm Clarity program to show readers how to deal with toxic stress and adversity. We often don't realize how much control we have over our thoughts, feelings, and actions--on some days, the most minor irritation can upset us, but on others, we are in our best form and can rise to challenges with grace. These fluctuations depend on the neural networks firing in our brains, and we have the power to consciously break hardwired thought patterns. Due Quach developed an intimate understanding of the brain during her personal journey of healing from post-traumatic stress disorder. According to Quach, people function in three primary emotional states: Brain 1.0, Brain 2.0, and Brain 3.0. In Brain 1.0, people act out of fear and self-preservation. Brain 2.0 involves instant gratification and chasing short-term rewards at the expense of long-term well-being. Brain 3.0 is a state of mind that Quach calls "Calm Clarity," in which people's actions are aligned with their core values. As Quach confronted PTSD and successfully weaned herself off medication, she learned how to activate, exercise, and strengthen Brain 3.0 like a muscle. In Calm Clarity, she draws on the latest scientific research and ancient spiritual traditions alike to show us how we too can take ownership of our thoughts, feelings, and actions in order to be our best selves.


Open Innovation by Henry William Chesbrough

Open Innovation
  • Title : Open Innovation
  • Author : Henry William Chesbrough
  • Publisher : Harvard Business Press
  • ISBN Code : 9781422102831
  • Pages : 227
  • Format : Pdf - ePub
  • Language : English
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Summary:

The information revolution has made for a radically more fluid knowledge environment, and the growth of venture capital has created inexorable pressure towards fast commercialisation of existing technologies Companies that don't use the technologies they develop are likely to lose them. Key features Over the past several years, Hank Chesbrough has done excellent research and writing on the commercialisation of technology and the changing role and context for R&D. This book represents a powerful synthesis of that work in the form of a new paradigm for managing corporate research and bringing new technologies to market Chesbrough impressively articulates his ideas and how they connect to each other, weaving several disparate areas of work R&D, corporate venturing, spinoffs, licensing and intellectual property into a single coherent framework.


Digital Marketing Excellence by Dave Chaffey,PR Smith

Digital Marketing Excellence
  • Title : Digital Marketing Excellence
  • Author : Dave Chaffey,PR Smith
  • Publisher : Taylor & Francis
  • ISBN Code : 1317276736
  • Pages : 660
  • Format : Pdf - ePub
  • Language : English
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Summary:

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.


Marketing Insights from A to Z by Philip Kotler

Marketing Insights from A to Z
  • Title : Marketing Insights from A to Z
  • Author : Philip Kotler
  • Publisher : John Wiley & Sons
  • ISBN Code : 1118045610
  • Pages : 224
  • Format : Pdf - ePub
  • Language : English
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Summary:

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.


100 Great Mindset Changing Ideas by Simon Maier

100 Great Mindset Changing Ideas
  • Title : 100 Great Mindset Changing Ideas
  • Author : Simon Maier
  • Publisher : Marshall Cavendish International Asia Pte Ltd
  • ISBN Code : 9814794937
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Summary:

A mindset is a fixed mental attitude that predetermines a person’s responses to (and interpretations of) situations. Essentially, our mindset determines our behaviour. Developing the best mindset is the way you can learn something new, adopt new information, alter your beliefs and act accordingly. It’s important to adjust our mindsets to survive and thrive in the real world. Experts agree that our mindset is not a result of nature or nurture, genes or environment. There’s a constant give and take between each: the physical and the mental. As eminent American neuroscientist Gilbert Gottlieb puts it, not only do genes and environment cooperate as we develop, but genes actually require input from the environment to work properly. You have the means to shift your mindset to create the life or attitude that you want and need. A fixed mindset will cloud your judgment. You’ll avoid challenges, you’ll give up when things aren’t going right and you’ll think that you’re not good enough. It’s the belief that you should be terrific instantly and that you can’t improve or get better by effort. But, change is possible. It isn’t easy – but it’s not hugely hard either. The first step is to start and be aware of how your mindset is holding you back.


Innovative Business Practices by Demetris Vrontis,Alkis Thrassou

Innovative Business Practices
  • Title : Innovative Business Practices
  • Author : Demetris Vrontis,Alkis Thrassou
  • Publisher : Cambridge Scholars Publishing
  • ISBN Code : 1443849936
  • Pages : 403
  • Format : Pdf - ePub
  • Language : English
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Summary:

This second decade of the millennium finds the world changing at a once unimaginable pace. Businesses, tangled in the interwoven threads of galloping globalization, technological advances, cultural diversity, economic recession and deep-rooted human social evolution, struggle to keep up with incessant changes; consequently and inexorably experiencing severe difficulties and disorientation. Executives, much bewildered, habitually turn to conventional, time-honoured strategies and practices, which increasingly fail to offer the much-sought answers and means to survival, competitiveness and growth. We are currently experiencing a business era of turbulence and dynamic change – an era that inherently rejects conventionality and orthodox business theory to reward businesses embracing agility, reflex-style adaptability, innovation and creativity. This turbulence is, however, not a parenthesis or even a pattern, but the new reality in which each business must reinvent and redefine itself. This is a new reality of stakeholders that shift focus from the external to the internal, from the tangible to the intangible, and from fact to perception. This book presents research and paradigms that transcend classical theory in order to examine how business practice is positively affected by these conditions. Across a multitude of sectors and organisational types, scholars of different business specialisations set the theoretical foundations of contemporary thinking and present their practical implementations.


Educational Technology to Improve Quality and Access on a Global Scale by Kay A. Persichitte,Atwi Suparman,Michael Spector

Educational Technology to Improve Quality and Access on a Global Scale
  • Title : Educational Technology to Improve Quality and Access on a Global Scale
  • Author : Kay A. Persichitte,Atwi Suparman,Michael Spector
  • Publisher : Springer
  • ISBN Code : 3319662279
  • Pages : 339
  • Format : Pdf - ePub
  • Language : English
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Summary:

This is an edited volume based on expanded versions of the best 30 papers presented at ETWC 2016 in Bali. Included are contributions from the keynote speakers of ETWC 2016: Robert Branch, Tian Belawati, Steve Harmon, Johannes Cronjé, Marc Childress, Mike Spector, Chairul Tanjung, and Rudiantara. The work is organized into the following sections: (a) Effective Technology Integration in Teaching and Learning, (b) Quality Design, Development and Implementation, (c) Innovation and Creativity in Distance Education, and (d) Open Access, Courses and Resources.


The Business of Platforms by Michael A. Cusumano,Annabelle Gawer,David B. Yoffie

The Business of Platforms
  • Title : The Business of Platforms
  • Author : Michael A. Cusumano,Annabelle Gawer,David B. Yoffie
  • Publisher : HarperBusiness
  • ISBN Code : 9780062896322
  • Pages : 320
  • Format : Pdf - ePub
  • Language : English
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Summary:

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.


Rebel Talent by Francesca Gino

Rebel Talent
  • Title : Rebel Talent
  • Author : Francesca Gino
  • Publisher : Macmillan
  • ISBN Code : 1760780375
  • Pages : 320
  • Format : Pdf - ePub
  • Language : English
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Summary:

Award-winning Harvard Business School professor Francesca Gino shows us why creative rebellion is essential at work and in life, and why the most successful among us are those who break the rules. One of the world's best chefs; a pilot who brought passengers and crew to safety in a dire situation; a woman who fought discrimination to make others better off; a magician who made history; a company founder who worked with his team to create movies that engage young and old alike. What do they all have in common? They are all rebels. Harvard Business School professor, Francesca Gino has been studying how rebels can be successful in life and in the workplace for more than 15 years. She has discovered that when we mindlessly follow well-accepted rules and norms rather than constructively rebel against them, we become less happy and less successful. As leaders, we are less effective and respected. As employees, we feel dissatisfied and are more likely to be overlooked for top assignments and promotions. As partners or friends, we are disengaged and unhappy. While rebels may seem harder to manage, they are good for the bottom line: their passion, drive, curiosity, and creativity raise organizations to a new level. When we break the rules, we fix our lives. Rebel Talent provides strategies and examples for cultivating and embracing the right amount of rebellion in the workplace and in life, and offers illuminating case studies ranging from The World's Best Restaurant to fast food chains to corporations such as Google and Pixar. Gino encourages all of us to rebel against what's comfortable so we can thrive.


Bargaining for Advantage by G. Richard Shell

Bargaining for Advantage
  • Title : Bargaining for Advantage
  • Author : G. Richard Shell
  • Publisher : Penguin
  • ISBN Code : 9781101221372
  • Pages : 304
  • Format : Pdf - ePub
  • Language : English
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Summary:

BRAND NEW FOR 2019: A fully revised and updated edition of the quintessential guide to learning to negotiate effectively in every part of your life "A must read for everyone seeking to master negotiation. This newly updated classic just got even better."—Robert Cialdini, bestselling author of Influence and Pre-Suasion As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. In the third edition of this internationally acclaimed book, he brings to life his systematic, step-by-step approach, built around negotiating effectively as who you are, not who you think you need to be. Shell combines lively stories about world-class negotiators from J. P. Morgan to Mahatma Gandhi with proven bargaining advice based on the latest research into negotiation and neuroscience. This updated edition includes: This updated edition includes: · An easy-to-take "Negotiation I.Q." test that reveals your unique strengths as a negotiator · A brand new chapter on reliable moves to use when you are short on bargaining power or stuck at an impasse · Insights on how to succeed when you negotiate online · Research on how gender and cultural differences can derail negotiations, and advice for putting relationships back on track


The Smartest Kids in the World by Amanda Ripley

The Smartest Kids in the World
  • Title : The Smartest Kids in the World
  • Author : Amanda Ripley
  • Publisher : Simon and Schuster
  • ISBN Code : 1451654448
  • Pages : 320
  • Format : Pdf - ePub
  • Language : English
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Summary:

How do other countries create “smarter” kids? What is it like to be a child in the world’s new education superpowers? The Smartest Kids in the World “gets well beneath the glossy surfaces of these foreign cultures and manages to make our own culture look newly strange....The question is whether the startling perspective provided by this masterly book can also generate the will to make changes” (The New York Times Book Review). In a handful of nations, virtually all children are learning to make complex arguments and solve problems they’ve never seen before. They are learning to think, in other words, and to thrive in the modern economy. Inspired to find answers for our own children, author and Time magazine journalist Amanda Ripley follows three Americans embed­ded in these countries for one year. Kim, fifteen, raises $10,000 so she can move from Oklahoma to Finland; Eric, eighteen, trades his high-achieving Minnesota suburb for a booming city in South Korea; and Tom, seventeen, leaves a historic Pennsylvania village for Poland. Through these young informants, Ripley meets battle-scarred reformers, sleep-deprived zombie students, and a teacher who earns $4 million a year. Their stories, along with groundbreaking research into learning in other cultures, reveal a pattern of startling transformation: none of these countries had many “smart” kids a few decades ago. Things had changed. Teaching had become more rigorous; parents had focused on things that mattered; and children had bought into the promise of education.


The Social Media Bible by Lon Safko

The Social Media Bible
  • Title : The Social Media Bible
  • Author : Lon Safko
  • Publisher : John Wiley & Sons
  • ISBN Code : 9780470498941
  • Pages : 608
  • Format : Pdf - ePub
  • Language : English
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Summary:

The ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of The Social Media Bible have consulted with leading social media experts from companies and consulting firms, as well as New York Times bestselling authors nationwide, to assemble a content-rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness. The book outlines just what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. It allows readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube. The book is part reference, part how-to manual, and part business strategy. For corporate enterprises, small businesses, and nonprofits alike, the strategies in The Social Media Bible are practical, powerful, and effective ways to connect with customers, prospects, employees, stakeholders, and collaborators. Packed with contributions from top names in the field covering virtually every major topic in social media, this is the perfect social media resource for businesses big and small. Lon Safko (Gilbert, AZ) is an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc. David K. Brake (Mesa, AZ) is the CEO and founder of Content Connections, a company that uses social networking strategies to help clients build economically viable relationships around their content.


Advertising For Dummies by Gary Dahl

Advertising For Dummies
  • Title : Advertising For Dummies
  • Author : Gary Dahl
  • Publisher : John Wiley & Sons
  • ISBN Code : 1118068092
  • Pages : 336
  • Format : Pdf - ePub
  • Language : English
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Summary:

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.


Social Capital and Community Well-Being by Alva G. Greenberg,Thomas P. Gullotta,Martin Bloom

Social Capital and Community Well-Being
  • Title : Social Capital and Community Well-Being
  • Author : Alva G. Greenberg,Thomas P. Gullotta,Martin Bloom
  • Publisher : Springer
  • ISBN Code : 3319332643
  • Pages : 247
  • Format : Pdf - ePub
  • Language : English
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Summary:

This book provides a comprehensive overview of how communities can leverage their social capital to improve overall quality of life for citizens. In addition, it offers detailed guidance on the design, implementation, and evaluation of social capital initiatives. It defines critical concepts of social capital, its decline in recent years, and the potential for rebuilding it through progressive social policy initiatives. Chapters present an innovative social policy template, Serve Here, for improving Americans’ collective quality of life, starting with young adults. Serve Here sets out a comprehensive, sustainable service learning plan aimed at increasing quality higher education for young adults, reducing college debt, and enhancing long-term civic participation and community building. The book offer guidelines for developing tailored solutions to ensure greater parity of social capital to regional, demographic, and other marginalized populations. Featured topics include: The civic value of social capital. The economics of social capital in communities. Building social capital across communities by leveraging personal relationships. Social capital and returning military veterans. Millennials and social capital. Teaching the social entrepreneurs of tomorrow. Social Capital and Community Well-Being: The Serve Here Initiative is a valuable resource for clinicians and practitioners as well as researchers and graduate students in community psychology, social work, education, and healthcare policy.


App Empire by Chad Mureta

App Empire
  • Title : App Empire
  • Author : Chad Mureta
  • Publisher : John Wiley & Sons
  • ISBN Code : 111810787X
  • Pages : 205
  • Format : Pdf - ePub
  • Language : English
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Summary:

Explains how to design, create, and market a successful application across any mobile platform, including iPhone, iPad, Android, and BlackBerry.


Rewire Your Brain by John B. Arden, PhD

Rewire Your Brain
  • Title : Rewire Your Brain
  • Author : John B. Arden, PhD
  • Publisher : John Wiley & Sons
  • ISBN Code : 0470487291
  • Pages : 256
  • Format : Pdf - ePub
  • Language : English
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Summary:

How to rewire your brain to improve virtually every aspect of your life-based on the latest research in neuroscience and psychology on neuroplasticity and evidence-based practices Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be “hardwired” to function in predetermined ways. It turns out that's not true. Your brain is not hardwired, it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships. Written by a leader in the field of Brain-Based Therapy, it teaches you how to activate the parts of your brain that have been underactivated and calm down those areas that have been hyperactivated so that you feel positive about your life and remain calm during stressful times. You will also learn to improve your memory, boost your mood, have better relationships, and get a good night sleep. Reveals how cutting-edge developments in neuroscience, and evidence-based practices can be used to improve your everyday life Other titles by Dr. Arden include: Brain-Based Therapy-Adult, Brain-Based Therapy-Child, Improving Your Memory For Dummies and Heal Your Anxiety Workbook Dr. Arden is a leader in integrating the new developments in neuroscience with psychotherapy and Director of Training in Mental Health for Kaiser Permanente for the Northern California Region Explaining exciting new developments in neuroscience and their applications to daily living, Rewire Your Brain will guide you through the process of changing your brain so you can change your life and be free of self-imposed limitations.


The Irresistible Offer by Mark Joyner

The Irresistible Offer
  • Title : The Irresistible Offer
  • Author : Mark Joyner
  • Publisher : John Wiley & Sons
  • ISBN Code : 9781118040539
  • Pages : 240
  • Format : Pdf - ePub
  • Language : English
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Summary:

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." —Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." —John Du Cane, CEO, Dragon Door Publications, Inc. "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." —Howard Berg, "The World's Fastest Reader" "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." —Dr. Joe Vitale, author of The Attractor Factor "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business." —Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show


Ethics for the Information Age, Global Edition by Michael J. Quinn

Ethics for the Information Age, Global Edition
  • Title : Ethics for the Information Age, Global Edition
  • Author : Michael J. Quinn
  • Publisher : Pearson Higher Ed
  • ISBN Code : 1292061901
  • Pages : 552
  • Format : Pdf - ePub
  • Language : English
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Summary:

This book is appropriate for any standalone Computers and Society or Computer Ethics course offered by a computer science, business, or philosophy department, as well as special modules in any advanced CS course. In an era where information technology changes constantly, a thoughtful response to these rapid changes requires a basic understanding of IT history, an awareness of current issues, and a familiarity with ethics. Ethics for the Information Age is unique in its balanced coverage of ethical theories used to analyze problems encountered by computer professionals in today’s environment. By presenting provocative issues such as social networking, government surveillance, and intellectual property from all points of view, this market-leading text challenges students to think critically and draw their own conclusions, which ultimately prepares them to become responsible, ethical users of future technologies. Teaching and Learning Experience This program presents a better teaching and learning experience–for you and your students. It will help: Encourage Critical Thinking: A balanced, impartial approach to ethical issues avoids biased arguments, encouraging students to consider and analyze issues for themselves. Keep Your Course Current and Relevant: A thoughtful response to information technology requires an awareness of current information-technology-related issues. Support Learning: Resources are available to expand on the topics presented in the text.


AI Superpowers by Kai-Fu Lee

AI Superpowers
  • Title : AI Superpowers
  • Author : Kai-Fu Lee
  • Publisher : Houghton Mifflin
  • ISBN Code : 132854639X
  • Pages : 272
  • Format : Pdf - ePub
  • Language : English
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Summary:

Introduction -- China's Sputnik moment -- Copycats in the Coliseum -- China's alternate Internet universe -- A tale of two countries -- The four waves of AI -- Utopia, dystopia, and the real AI crisis -- The wisdom of cancer -- A blueprint for human co-existence with AI -- Our global AI story


The Innovator's DNA by Jeff Dyer,Hal Gregersen,Clayton M. Christensen

The Innovator's DNA
  • Title : The Innovator's DNA
  • Author : Jeff Dyer,Hal Gregersen,Clayton M. Christensen
  • Publisher : Harvard Business Press
  • ISBN Code : 142214271X
  • Pages : 272
  • Format : Pdf - ePub
  • Language : English
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Summary:

A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution, How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. Once you master these competencies (the authors provide a self-assessment for rating your own innovator’s DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies. Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.


Your Post Has Been Removed by Anne Mette Lauritzen,Frederik Stjernfelt

Your Post Has Been Removed
  • Title : Your Post Has Been Removed
  • Author : Anne Mette Lauritzen,Frederik Stjernfelt
  • Publisher :
  • ISBN Code : 9781013274961
  • Pages : 296
  • Format : Pdf - ePub
  • Language : English
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Summary:

This open access monograph argues established democratic norms for freedom of expression should be implemented on the internet. Moderating policies of tech companies as Facebook, Twitter and Google have resulted in posts being removed on an industrial scale. While this moderation is often encouraged by governments - on the pretext that terrorism, bullying, pornography, "hate speech" and "fake news" will slowly disappear from the internet - it enables tech companies to censure our society. It is the social media companies who define what is blacklisted in their community standards. And given the dominance of social media in our information society, we run the risk of outsourcing the definition of our principles for discussion in the public domain to private companies. Instead of leaving it to social media companies only to take action, the authors argue democratic institutions should take an active role in moderating criminal content on the internet. To make this possible, tech companies should be analyzed whether they are approaching a monopoly. Antitrust legislation should be applied to bring those monopolies within democratic governmental oversight. Despite being in different stages in their lives, Anne Mette is in the startup phase of her research career, while Frederik is one of the most prolific philosophers in Denmark, the authors found each other in their concern about Free Speech on the internet. The book was originally published in Danish as Dit opslag er blevet fjernet - techgiganter & ytringsfrihed. Praise for 'Your Post has been Removed' "From my perspective both as a politician and as private book collector, this is the most important non-fiction book of the 21st Century. It should be disseminated to all European citizens. The learnings of this book and the use we make of them today are crucial for every man, woman and child on earth. Now and in the future." Jens Rohde, member of the European Parliament for the Alliance of Liberals and Democrats for Europe "This timely book compellingly presents an impressive array of information and analysis about the urgent threats the tech giants pose to the robust freedom of speech and access to information that are essential for individual liberty and democratic self-government. It constructively explores potential strategies for restoring individual control over information flows to and about us. Policymakers worldwide should take heed!" Nadine Strossen, Professor, New York Law School. Author, HATE: Why We Should Resist It with Free Speech, Not Censorship This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.


Unique Value by Charles D. Weller,Michael E. Portner,Peter Staudhammer,Scott Stern

Unique Value
  • Title : Unique Value
  • Author : Charles D. Weller,Michael E. Portner,Peter Staudhammer,Scott Stern
  • Publisher : Innovations PressLlc
  • ISBN Code : 9780976421511
  • Pages : 286
  • Format : Pdf - ePub
  • Language : English
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Summary:

The goal of Unique Value: Competition Based on Innovation Creating Unique Value is to improve income, jobs, and wealth for everyone. This places the focus on where it needs to be: on building a viable and competitive economy. Improvements in macroeconomics stability, political stability, and social conditions that is sustainable depends on having a competitive economy. Chapters included in the book are New Foundations: Productivity, Innovation and Unique Value," "Competition and Antitrust, " and "Math-Science and "Meta-Education."