Blogging To Drive Business

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Blogging to Drive Business

Blogging to Drive Business Pdf/ePub eBook Author:
Editor: Pearson Education
ISBN: 9780768694970
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Blogging to Drive Business by Summary

Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits “To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.” —Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya Inc. Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you’ll learn how to: • Launch a blog that truly represents the best of your business • Create a comprehensive, long-term blogging strategy • Staff your blogging initiative • Integrate blogs with other offline and online marketing programs • Use your blog to drive customers and prospects to the business • Push up-to-the-minute information to customers via RSS • Build a thriving online community—and learn from what it tells you • Manage comments (and decide whether to have them) • Utilize podcasts, vlogs, microblogging, and other new techniques • Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web

Blogging to Drive Business

Blogging to Drive Business Pdf/ePub eBook Author: Eric Butow,Rebecca Bollwitt
Editor: Que Publishing
ISBN: 0133103587
FileSize: 342kb
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Blogging to Drive Business by Eric Butow,Rebecca Bollwitt Summary

BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO: Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs, including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community—and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and report data you receive from your blog

They Ask, You Answer

They Ask, You Answer Pdf/ePub eBook Author: Marcus Sheridan
Editor: John Wiley & Sons
ISBN: 1119611008
FileSize: 436kb
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They Ask, You Answer by Marcus Sheridan Summary

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

How To Build A Blog (Foundational Guidance To Create Your Own Blog)

How To Build A Blog (Foundational Guidance To Create Your Own Blog) Pdf/ePub eBook Author: ARX Reads
Editor: ARX Brand International LLC
ISBN:
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How To Build A Blog (Foundational Guidance To Create Your Own Blog) by ARX Reads Summary

See How To... Improve Your Site’s Ranking With Google... Engage & Grow Trust With Your Audience... Acquire New Customers Easily... Bring Fresh New Traffic To Your Site 24/7… Think Of New Content On Demand... Become A Credible Source For Your Readers... Craft Content People Adore & Share... Create Instant Trust & Affinity For Your Brand... So You Can: Have Ideal Clients Line Up To Work With You Around-The-Clock Help New Visitors Know, Like & Trust You So You Can Make Sales Easily Put Your Business Growth On Autopilot - With Work You Only Have To Do Once Learn Why Good Content Is King And How It’ll Help You Make More Sales For Your Business. Discover How You Can Build An Amazing Blog. This 10-Part Bootcamp Shows You How.

Social Media 101

Social Media 101 Pdf/ePub eBook Author: Chris Brogan
Editor: John Wiley & Sons
ISBN: 9780470621004
FileSize: 791kb
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Social Media 101 by Chris Brogan Summary

100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

The Facebook Guide to Small Business Marketing

The Facebook Guide to Small Business Marketing Pdf/ePub eBook Author: Ramon Ray
Editor: John Wiley & Sons
ISBN: 1118234766
FileSize: 1686kb
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The Facebook Guide to Small Business Marketing by Ramon Ray Summary

The guide for marketing a small business on Facebook The number one social networking site offers the opportunity toreach more than 350 million registered users with your advertisingmessage. Owners of small and local businesses will benefit fromthese tips and best practices provided by Facebook insiders. Learnnew ways to attract customers, create a business profile, and takeadvantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens aworldwide forum for small businesses that were once dependent onlocal traffic alone This guide to small business marketing on Facebook, is packedwith information from Facebook’s staff Guides you through creating a profile for your business, takingadvantage of Facebook’s unique marketing features, followingbest practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrongwith the marketing advice in The Facebook Guide to SmallBusiness Marketing.

Keith Meyers Blogging Nibbles: The Successful Way To Make Money Online

Keith Meyers Blogging Nibbles: The Successful Way To Make Money Online Pdf/ePub eBook Author: Keith Meyers
Editor: Keith Meyers
ISBN:
FileSize: 833kb
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Keith Meyers Blogging Nibbles: The Successful Way To Make Money Online by Keith Meyers Summary

Keith Meyers Blogging Nibbles eBook is filled with insider secrets that can help you earn a passive income in less than 30-days! Learn how to monetize your blog and turn your visitors into real paying customers. Discover how to use new methods and strategies that will take your blog to the next level. Triple your income by learning how to improve your marketing skills to reach thousands of Internet users.

Digital Marketing for Businesses in easy steps

Digital Marketing for Businesses in easy steps Pdf/ePub eBook Author: Jon Smith
Editor: In Easy Steps Limited
ISBN: 1840789123
FileSize: 399kb
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Digital Marketing for Businesses in easy steps by Jon Smith Summary

Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe. Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers: · The fundamentals of digital marketing. · Getting more from your website and getting your “digital house in order”. · The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn. · The art of blogging to get customer loyalty. · How to create and launch a powerful Content Marketing Strategy. · How to use Search Engine Marketing to ensure customers find you and buy from you. · How to measure and optimize the effectiveness of your digital marketing. Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick! Table of Contents 1. Introduction to digital marketing 2. Content is king 3. Blogging 4. SEM & SEO 5. The customer journey 6. Customer profiling 7. Marketing automation 8. Building landing pages that convert 9. Optimizing your website 10. Instagram 11. Facebook 12. Twitter 13. LinkedIn 14. Pinterest 15. Google Analytics

Build Your Author Platform

Build Your Author Platform Pdf/ePub eBook Author: Carole Jelen,Michael McCallister
Editor: BenBella Books, Inc.
ISBN: 1939529298
FileSize: 1526kb
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Build Your Author Platform by Carole Jelen,Michael McCallister Summary

A great book is no longer enough. An author platform is the most powerful key to success in today's saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience. Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: • Define goals and a unique brand • Employ successful website strategies, content, social presence, media authority, and training • Secure positive reviews • Attract viewers efficiently without cost Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

Realty Blogging

Realty Blogging Pdf/ePub eBook Author: Richard Nacht,Paul Chaney
Editor: McGraw Hill Professional
ISBN: 0071543740
FileSize: 897kb
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Realty Blogging by Richard Nacht,Paul Chaney Summary

Unleash the power of blogging in your real estate business Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers. Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to: Develop an effective Internet marketing strategy Generate leads consistently at almost no cost Define yourself as an expert in a particular area Serve your market niche Establish long-term relationships with your customers Create content that attracts major search engines Create buzz about your blog in the media Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!

The New Rules of Marketing and PR

The New Rules of Marketing and PR Pdf/ePub eBook Author: David Meerman Scott
Editor: John Wiley & Sons
ISBN: 1119651611
FileSize: 961kb
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The New Rules of Marketing and PR by David Meerman Scott Summary

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Web Marketing That Works

Web Marketing That Works Pdf/ePub eBook Author: Adam Franklin,Toby Jenkins
Editor: John Wiley & Sons
ISBN: 0730309304
FileSize: 766kb
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Web Marketing That Works by Adam Franklin,Toby Jenkins Summary

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

Make Money Blogging

Make Money Blogging Pdf/ePub eBook Author: Paul D. Kings
Editor: Paul D. Kings
ISBN:
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Make Money Blogging by Paul D. Kings Summary

Become a professional blogger: A Comprehensive solution on how to make money through blogging Whether you're already a blogger or you're just starting out, if you're not making the money your writing deserves this book is a must-have. Paul D. Kings answers all the common questions bloggers and blogging beginners have. By using Paul's proven blogging guidelines, you will not be only financially free, but your time management skills will improve. You'll have more money and more time. Paul's strategy to increase targeted traffic to your blog through effective promotions will increase your income stream exponentially. In MAKE MONEY BLOGGING, Paul will show you how to: Create a good website Master the basics of blogging Find the right products to sell Avoid common pitfalls and mistakes Understand what really matters Create compelling content to hook your readers and have them salivating for more. Drive free traffic and backlinks to your blog Find a hot niche to make money easily Discover the secret only a handful of the top bloggers know And lots more Remember, blogging is not a get-rich-quick system. But with dedication and the comprehensive tricks set out in Paul's books, you will soar like an eagle in no time. Are you ready to take the first step toward financial security? This is more than a book, It's a goldmine of powerful knowledge. Get a copy now and send your blog skyrocketing to the top.

Easy Blogging Success

Easy Blogging Success Pdf/ePub eBook Author: RD king
Editor: 大賢者外語
ISBN:
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Easy Blogging Success by RD king Summary

Heard a lot about blogging but just don't know where to begin? Learn Exactly How To Start and Launch Your Own Successful Blog! Blogging is a wonderful thing that can help you to share your message with the world. But more than that, it can also be a tool for making money online – and it can be a great way to build up a strong community of people that you can then launch other products and services to. If you regularly read blogs yourself then you’ll already begin to understand why blogging is such a powerful tool from a business perspective. A good blog will get readers coming back time and time again. It will draw them in and be both entertaining and useful at the same time – and if you can become to the ‘go-to’ blog in your niche then all sorts of magical things can start to happen. You can make money from the blog directly (for example by selling advertising space) or you can use it to drive traffic to other websites (for example your own products/service or those you are promoting as an affiliate). The truth is that getting started as a blogger is pretty straightforward, however there are also a lot of different things to think about. In this book we are going to show you how to set up your own successful blog. From choose a niche, through to setting up Wordpress and showing you how to come up with great ideas for blog content, we’ve got you covered. WHY START A BLOG? HOW TO CHOOSE A NICHE FOR YOUR BLOG CHOOSING A BLOGGING PLATFORM SETTING UP A WORDPRESS BLOG HOW TO COME UP WITH IDEAS FOR BLOG CONTENT HOW TO WRITE ENGAGING BLOG POSTS MONETIZING YOUR BLOG FIVE BLOGGING MISTAKES TO AVOID GENERATING TRAFFIC TO YOUR BLOG

The DragonSearch Online Marketing Manual: How to Maximize Your SEO, Blogging, and Social Media Presence

The DragonSearch Online Marketing Manual: How to Maximize Your SEO, Blogging, and Social Media Presence Pdf/ePub eBook Author: Ric Dragon
Editor: McGraw Hill Professional
ISBN: 0071792767
FileSize: 1750kb
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The DragonSearch Online Marketing Manual: How to Maximize Your SEO, Blogging, and Social Media Presence by Ric Dragon Summary

Get noticed! Create a powerful online marketing platform that draws customers—and increases profits There are few guarantees in business today, but here’s one: If your message or product isn’t easy to find online, you won’t be in business very long. Whether you own a small business or plan to launch a new product or service, getting your message out to the right people has to be one of your top priorities. One of today’s top search marketing strategists, Ric Dragon offers all the tools and techniques you need to make an instant splash online. DragonSearch explains everything you need to know about: Search engine optimization (SEO) Pay per click Social marketing Business planning Website development Reputation management You can come up with an iPad equivalent of your industry and the slickest website to promote it, but it won’t do you much good if your customer has to scroll and scroll . . . and scroll . . . to find it. DragonSearch provides everything you need develop your online platform from scratch and manage it effectively to drive long-term success. Build it right, and they will come.

Microsoft Windows 7 In Depth

Microsoft Windows 7 In Depth Pdf/ePub eBook Author: Robert Cowart,Brian Knittel
Editor: Pearson Education
ISBN: 9780768692471
FileSize: 1331kb
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Microsoft Windows 7 In Depth by Robert Cowart,Brian Knittel Summary

Microsoft® Windows 7 In Depth Beyond the Basics…Beneath the Surface…In Depth Microsoft Windows 7 In Depth is the comprehensive guide to Microsoft's Windows 7 for everyone who's no longer a Windows beginner: corporate, small office/home office, and personal users alike. Top Windows authors Robert Cowart and Brian Knittel have packed this 1,100-page book with intensely useful and practical information that can't be found elsewhere. You can turn here for expert guidance on... " Migrating to Windows 7 as an individual - or rolling it out throughout a business " Making the most of Windows 7's powerhouse media tools " Installing, configuring, and managing Windows 7 networks more quickly and efficiently " Securing Windows 7 PCs against spam, spyware, viruses and other "Net Nasties" " Using the updated Windows 7 interface more efficiently " Troubleshooting and solving Windows 7 problems more rapidly " And much more..

The Challenger Sale

The Challenger Sale Pdf/ePub eBook Author: Matthew Dixon,Brent Adamson
Editor: Penguin
ISBN: 1101545895
FileSize: 1753kb
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The Challenger Sale by Matthew Dixon,Brent Adamson Summary

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Falling Into Place

Falling Into Place Pdf/ePub eBook Author: Stephanie J. Scott
Editor: Stephanie J. Scott
ISBN: 1954952066
FileSize: 712kb
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Falling Into Place by Stephanie J. Scott Summary

Mia Hammond hates her job, but after her last career went down in flames, well, a girl needs to keep a roof over her head, right? When she finds out that her beloved Camp Falling Pines needs her help, she wonders if those burned bridges from her sports agent days can be rebuilt. Aaron Stanek needs to turn his family’s expansion hockey team around quick, before they lose their sponsors and any hope of recruiting new talent. Except the players have no respect for him, and his father isn’t helping Aaron find his footing. When Mia discovers her ex-boyfriend Aaron has a team desperately in need of positive press, it sounds like the perfect match…or it would be, if she didn’t have to work with Aaron, since he’s the reason her career tanked in the first place. Aaron blames himself for what happened—but in his heart, Mia is still the one who got away. They agree to keep their partnership strictly professional, but keeping their feelings in check is another thing entirely.

How to Open & Operate a Financially Successful Car Detailing Business

How to Open & Operate a Financially Successful Car Detailing Business Pdf/ePub eBook Author: Eileen Figure Sandlin
Editor: Atlantic Publishing Company
ISBN: 1601382790
FileSize: 1696kb
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How to Open & Operate a Financially Successful Car Detailing Business by Eileen Figure Sandlin Summary

Book & CD-ROM. Are you looking to open a business that offers an endless stream of repeat customers, has a flexible work schedule, and allows you to make as much money as you are willing to put into it? If the answer is yes, then perhaps the car detailing business is for you. The average price for a complete car detail is $150 - $300. Even if you only service two cars per day, this can add up to a lot of money fast. Starting a detailing business may seem as easy as buying a sponge and a hose, but if you do not carefully plan every detail, you may get in over your head before you can even make a profit. Fortunately, with this book, we have got everything covered. You will learn not only the most efficient way to wash a car, but also how to start a full-time business, and do so with a minimal amount of money, in a minimal amount of time. This complete kit will address the question of whether you will have your own shop or whether you will be a travelling service, going straight to the customer s location, as well as the business information that you will need to know to handle each situation. Valuable information on forming a Partnership, LLC, Corporation, or becoming a Sole Proprietor, the four types of business formations, is included, as well as the legal implications of each. Complete with checklists and budget sheets, you will be provided with everything from start-up costs to supply lists, along with information on what the best products are and where to find them and the most efficient techniques to use to get customers in and out as quickly as possible in order to maximise your profit. A special section on the benefits of buying products from a wholesale dealer is included, as well as helpful information on specific Web sites to visit to find good deals and a chart that details how, and which cleaning products work best, to clean specific car interior problems. Running your own business can quickly turn into a nightmare if you are not prepared for the unexpected, so this book will supply you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no business owner should be without. A complete listing of services to offer and suggested prices will be included, along information on how to bundle services to create money-making packages. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word) and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas. If you plan on opening a full-scale detailing operation, this book can help you with information on how computer systems can assist you with saving time and money, how to hire and keep a qualified professional staff, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales, have customers refer others to you, and thousands of great tips and useful guidelines. This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful entrepreneurs will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations.