Building A Storybrand Clarify Your Message So Customers Will Listen

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Building a StoryBrand

Building a StoryBrand Pdf/ePub eBook Author:
Editor: HarperCollins Leadership
ISBN: 0718033337
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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Hero on a Mission

Hero on a Mission Pdf/ePub eBook Author: Donald Miller
Editor: HarperCollins Leadership
ISBN: 1400228026
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Hero on a Mission by Donald Miller Summary

New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.

SUMMARY: Building a StoryBrand: Clarify Your Message So Customers Will Listen: By Donald Miller | The MW Summary Guide

SUMMARY: Building a StoryBrand: Clarify Your Message So Customers Will Listen: By Donald Miller | The MW Summary Guide Pdf/ePub eBook Author: The Mindset Warrior
Editor: KP
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SUMMARY: Building a StoryBrand: Clarify Your Message So Customers Will Listen: By Donald Miller | The MW Summary Guide by The Mindset Warrior Summary

An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? ✅ Maybe you haven't read the book, but want a short summary to save time? ✅ Maybe you'd just like a summarized version to refer to in the future? ✅ In any case, The Mindset Warrior Summary Guides can provide you with just that. Lets get Started. Download Your Book Today.. NOTE: To Purchase the "Building a StoryBrand"(full book); which this is not, simply type in the name of the book in the search bar of your bookstore.

Business Made Simple

Business Made Simple Pdf/ePub eBook Author: Donald Miller
Editor: HarperCollins Leadership
ISBN: 1400203821
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Business Made Simple by Donald Miller Summary

Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

Obsessed

Obsessed Pdf/ePub eBook Author: Emily Heyward
Editor: Penguin
ISBN: 0593084322
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Obsessed by Emily Heyward Summary

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.

This Is Marketing

This Is Marketing Pdf/ePub eBook Author: Seth Godin
Editor: Penguin
ISBN: 0525540849
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This Is Marketing by Seth Godin Summary

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

Launch (Updated & Expanded Edition)

Launch (Updated & Expanded Edition) Pdf/ePub eBook Author: Jeff Walker
Editor: Hay House, Inc
ISBN: 1401960243
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Launch (Updated & Expanded Edition) by Jeff Walker Summary

From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

You Are The Brand

You Are The Brand Pdf/ePub eBook Author: Mike Kim
Editor: Morgan James Publishing
ISBN: 1631953486
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You Are The Brand by Mike Kim Summary

Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize — YOU ARE THE BRAND. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned. The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived. Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand. In this practical and inspiring book, you will learn: How to identify and showcase your unique expertise How to gain clarity on your message, market, and business model Why the most effective marketing strategy is to simply tell the truth How-To-Preneur vs. Ideapreneur — Which one are you? The three kinds of personal stories that ensure you stand out in your market The simple “9-Box Grid” that shows you how to price your products and services How to cultivate “rocket ship relationships” that skyrocket your revenue, and influence

A Million Miles in a Thousand Years

A Million Miles in a Thousand Years Pdf/ePub eBook Author: Donald Miller
Editor: Thomas Nelson
ISBN: 1418585874
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A Million Miles in a Thousand Years by Donald Miller Summary

After writing a successful memoir, Donald Miller's life stalled. During what should have been the height of his success, he found himself unwilling to get out of bed, avoiding responsibility, even questioning the meaning of life. But when two movie producers proposed turning his memoir into a movie, he found himself launched into a new story filled with risk, possibility, beauty, and meaning. A Million Miles in a Thousand Years chronicles Miller's rare opportunity to edit his life into a great story, to reinvent himself so nobody shrugs their shoulders when the credits roll. Through heart-wrenching honesty and hilarious self-inspection, Donald Miller takes readers through the life that emerges when it turns from boring reality into meaningful narrative. Miller goes from sleeping all day to riding his bike across America, from living in romantic daydreams to fearful encounters with love, from wasting his money to founding a nonprofit with a passionate cause. Guided by a host of outlandish but very real characters, Miller shows us how to get a second chance at life the first time around. A Million Miles in a Thousand Years is a rare celebration of the beauty of life.

Brand Storytelling

Brand Storytelling Pdf/ePub eBook Author: Miri Rodriguez
Editor: Kogan Page Publishers
ISBN: 0749490535
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Brand Storytelling by Miri Rodriguez Summary

WINNER: NYC Big Book Award 2020 - Sales and Marketing category WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer's personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, to tap into authentic brand loyalty and human connection.

Scary Close

Scary Close Pdf/ePub eBook Author: Donald Miller
Editor: Thomas Nelson
ISBN: 140020397X
FileSize: 1384kb
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Scary Close by Donald Miller Summary

After decades of failed relationships and painful drama, Donald Miller decided he’d had enough. Impressing people wasn’t helping him connect with anyone. He’d built a life of public isolation, yet he dreamed of meaningful relationships. So at forty years old he made a scary decision: to be himself no matter what it cost. From the author of Blue Like Jazz comes a book about the risk involved in choosing to impress fewer people and connect with more, about the freedom that comes when we stop acting and start loving. It is a story about knocking down old walls to create a healthy mind, a strong family, and a satisfying career. And it all feels like a conversation with the best kind of friend: smart, funny, true, important. Scary Close is Donald Miller at his best.

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You Pdf/ePub eBook Author: John Hall
Editor: McGraw Hill Professional
ISBN: 1260011933
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Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall Summary

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

Brand Admiration

Brand Admiration Pdf/ePub eBook Author: C. Whan Park,Deborah J. MacInnis,Andreas B. Eisingerich
Editor: John Wiley & Sons
ISBN: 1119308070
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Brand Admiration by C. Whan Park,Deborah J. MacInnis,Andreas B. Eisingerich Summary

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Marketing Made Simple

Marketing Made Simple Pdf/ePub eBook Author: Donald Miller,Dr. J.J. Peterson
Editor: HarperCollins Leadership
ISBN: 1400203805
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Marketing Made Simple by Donald Miller,Dr. J.J. Peterson Summary

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

The Brand Flip

The Brand Flip Pdf/ePub eBook Author: Marty Neumeier
Editor: New Riders
ISBN: 0134172973
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The Brand Flip by Marty Neumeier Summary

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out–not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

Talk Triggers

Talk Triggers Pdf/ePub eBook Author: Jay Baer,Daniel Lemin
Editor: Penguin
ISBN: 0525537287
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Talk Triggers by Jay Baer,Daniel Lemin Summary

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: • Proprietary research into why and how customers talk • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses • The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) • Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

How to Write Copy That Sells

How to Write Copy That Sells Pdf/ePub eBook Author: Ray Edwards
Editor: Morgan James Publishing
ISBN: 1630475025
FileSize: 749kb
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How to Write Copy That Sells by Ray Edwards Summary

This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

Supermaker

Supermaker Pdf/ePub eBook Author: Jaime Schmidt
Editor: Chronicle Books
ISBN: 1797201484
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Supermaker by Jaime Schmidt Summary

Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery. In just seven years, Jaime Schmidt went from making natural products in her Portland, Oregon, kitchen to turning her brand into a household name and selling her company to Unilever—without sacrificing the integrity of her product or her creative vision. • Readers learn how to get ahead on their own terms and while maintaining their commitment to fair and sustainable principles. • A valuable resource to the ever-growing community of business owners and entrepreneurs who want to go from maker to magnate. • Candid advice from an industry disruptor. Following her growth from farmers' market stand to international brand, Jaime's book is a riveting mix of inspiration, the honest airing of mistakes, and indispensable instruction. Supermaker empowers and unites the next generation of entrepreneurs. • A go-to guide for the passion-to-profit journey. • The perfect read for aspiring entrepreneurs, makers, creatives, and anyone with an interest in natural products, selling your products online, retail strategy, and digital marketing. • Great for anyone who enjoyed Start Something That Matters by Blake Mycoskie, Craft, Inc: Turn Your Creative Hobby into a Business by Meg Mateo Ilasco, and The Girls' Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur by Caitlin Friedman.

Winning the Story Wars

Winning the Story Wars Pdf/ePub eBook Author: Jonah Sachs
Editor: Harvard Business Press
ISBN: 1422143570
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Winning the Story Wars by Jonah Sachs Summary

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

The Serendipity Mindset

The Serendipity Mindset Pdf/ePub eBook Author: Christian Busch
Editor: Penguin
ISBN: 059308604X
FileSize: 1318kb
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The Serendipity Mindset by Christian Busch Summary

Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere. Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply luckier than the rest of us. Good fortune—serendipity—just seems to happen to them. Is that true? Or are some people better at creating the conditions for coincidences to arise and taking advantage of them when they do? How can we connect the dots of seemingly random events to improve our lives? In The Serendipity Mindset, Christian Busch explains that serendipity isn’t about luck in the sense of simple randomness. It’s about seeing links that others don’t, combining these observations in unexpected and strategic ways, and learning how to detect the moments when apparently random or unconnected ideas merge to form new opportunities. Busch explores serendipity from a rational and scientific perspective and argues that there are identifiable approaches we can use to foster the conditions to let serendipity grow. Drawing from biology, chemistry, management, and information systems, and using examples of people from all walks of life, Busch illustrates how serendipity works and explains how we can train our own serendipity muscle and use it to turn the unexpected into opportunity. Once we understand serendipity, Busch says, we become curators of it, and luck becomes something that no longer just happens to us—it becomes a force that we can grasp, shape, and hone. Full of exciting ideas and strategies, The Serendipity Mindset offers a clear blueprint for how we can cultivate serendipity to increase innovation, influence, and opportunity in every aspect of our lives.

Brand Management In A Week

Brand Management In A Week Pdf/ePub eBook Author: Paul Hitchens,Julia Hitchens
Editor: Teach Yourself
ISBN: 1444197991
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Brand Management In A Week by Paul Hitchens,Julia Hitchens Summary

Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape. Each of the seven chapters in Brand Management In A Week covers a different aspect: - Sunday: Determine your brand focus - Monday: Define your brand strategy - Tuesday: Express your brand through its identity - Wednesday: Evolve your brand culture - Thursday: Build your employer brand - Friday: The importance of design - Saturday: Sustaining the brand

Digital Marketing For Dummies

Digital Marketing For Dummies Pdf/ePub eBook Author: Ryan Deiss,Russ Henneberry
Editor: John Wiley & Sons
ISBN: 1119660505
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Digital Marketing For Dummies by Ryan Deiss,Russ Henneberry Summary

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Pdf/ePub eBook Author: Joe Pulizzi
Editor: McGraw Hill Professional
ISBN: 0071819916
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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi Summary

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Life After Law

Life After Law Pdf/ePub eBook Author: Liz Brown
Editor: Routledge
ISBN: 1351861476
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Life After Law by Liz Brown Summary

Written by Harvard-trained ex-law firm partner Liz Brown, Life After Law: Finding Work You Love with the J.D. You Have provides specific, realistic, and honest advice on alternative careers for lawyers. Unlike generic career guides, Life After Law shows lawyers how to reframe their legal experience to their competitive advantage, no matter how long they have been in or out of practice, to find work they truly love. Brown herself moved from a high-powered partnership into an alternative career and draws from this experience, as well as that of dozens of former practicing attorneys, in the book. She acknowledges that changing careers is hard much harder than it was for most lawyers to get their first legal job after law school but it can ultimately be more fulfilling for many than a life in law. Life After Law offers an alternative framework and valuable analytic tools for potential careers to help launch lawyers into new fields and make them attractive hires for non-legal employers.

Build an A-Team

Build an A-Team Pdf/ePub eBook Author: Whitney Johnson
Editor: Harvard Business Press
ISBN: 1633693651
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Build an A-Team by Whitney Johnson Summary

Lead each person on your team up the learning curve. What's the secret to having an engaged and productive team? It's having a plan for developing all employees--no matter where they are on their personal learning curves. Better morale and higher performance happen through learning, argues Whitney Johnson. In over twenty years of coaching, investing, and consulting, Johnson has seen that employees need continuous learning and fresh challenges to stay motivated. The best bosses know this, and they know how to make it happen by thoughtfully designing people’s jobs around the skills they have today as well as the skills they'll need to be even more valuable tomorrow. That's how entire organizations stay competitive in an unpredictable, rapidly changing business environment. In this book, Johnson explains how to become one of those bosses and how to build your A-team by: Identifying what your employees already know and what they need to learn Designing their jobs to maximize engagement and learning Applying a seven-step process for leading each person up their learning curve We all want opportunities to learn, experiment, and grow in our jobs. When our bosses work with us to help us leap to new challenges, the result is a team that knows how to thrive, no matter what the future holds.

Get Out of Your Own Way

Get Out of Your Own Way Pdf/ePub eBook Author: Dave Hollis
Editor: HarperCollins Leadership
ISBN: 1400215439
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Get Out of Your Own Way by Dave Hollis Summary

The idea that you could be more but got in your own way should wake you up in the middle of the night. Dave Hollis used to think that “personal growth” was just for broken people, then he woke up. When a looming career funk, a growing drinking problem, and a challenging trek through therapy battered Dave Hollis, a Disney executive and father of four, he began to realize he was letting untruths about himself dictate his life. As he sank to the bottom of his valley, he had to make a choice. Would he push himself out of his comfort zone to become the best man he was capable of being, or would he play it safe and settle for mediocrity? In Get Out of Your Own Way, Dave tackles topics he once found it difficult to be honest about, things like his struggles with alcohol and his insecurities about being a dad. Offering encouragement, challenges, and a hundred moments to laugh, Dave will help you: Discover the way for those of us who are, like he was, skeptical of self-help but wanting something more than the status quo Drop negative ideas about who we are supposed to be and finally start living as who we really are See our own journeys more clearly as he unpacks the lies he once believed—such as “I Have to Have It All Together” and “Failure Means You’re Weak” Learn the tools that helped him change his life, and may change your life too Get Out of Your Own Way is a call to arms for anyone who’s interested in a more fulfilled life, who, along the way, may have lost their “why” and now wonders how to unlock their potential or be better for their loved ones.

Summary of Donald Miller’s Building a StoryBrand by Milkyway Media

Summary of Donald Miller’s Building a StoryBrand by Milkyway Media Pdf/ePub eBook Author: Milkyway Media
Editor: Milkyway Media
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Summary of Donald Miller’s Building a StoryBrand by Milkyway Media by Milkyway Media Summary

In Building a StoryBrand: Clarify Your Message So Customers Will Listen (2017), author and StoryBrand CEO Donald Miller argues that companies flounder not because they lack quality wares, but, rather, because they fail to create clear, engaging messaging that draws in consumers. Businesses flourish when they are direct about how products will improve the lives of customers... Purchase this in-depth summary to learn more.

The Art of Explanation

The Art of Explanation Pdf/ePub eBook Author: Lee LeFever
Editor: John Wiley & Sons
ISBN: 1118417313
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The Art of Explanation by Lee LeFever Summary

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

Making Numbers Count

Making Numbers Count Pdf/ePub eBook Author: Chip Heath,Karla Starr
Editor: Simon and Schuster
ISBN: 1982165456
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Making Numbers Count by Chip Heath,Karla Starr Summary

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

Blue Like Jazz

Blue Like Jazz Pdf/ePub eBook Author: Donald Miller
Editor: Thomas Nelson
ISBN: 141852994X
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Blue Like Jazz by Donald Miller Summary

"I never liked jazz music because jazz music doesn't resolve. I used to not like God because God didn't resolve. But that was before any of this happened." ?Donald Miller In Donald Miller's early years, he was vaguely familiar with a distant God. But when he came to know Jesus Christ, he pursued the Christian life with great zeal. Within a few years he had a successful ministry that ultimately left him feeling empty, burned out, and, once again, far away from God. In this intimate, soul-searching account, Miller describes his remarkable journey back to a culturally relevant, infinitely loving God. For anyone wondering if the Christian faith is still relevant in a postmodern culture. For anyone thirsting for a genuine encounter with a God who is real. For anyone yearning for a renewed sense of passion iná life. Blue Like Jazz is a fresh and original perspective on life, love, and redemption.

The New Marketing

The New Marketing Pdf/ePub eBook Author: Cheryl Burgess,Mark Burgess
Editor: SAGE
ISBN: 152973830X
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The New Marketing by Cheryl Burgess,Mark Burgess Summary

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Blue Ocean Shift

Blue Ocean Shift Pdf/ePub eBook Author: W. Chan Kim,Renee Mauborgne
Editor: Hachette Books
ISBN: 0316314056
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Blue Ocean Shift by W. Chan Kim,Renee Mauborgne Summary

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

Your First Year in Network Marketing

Your First Year in Network Marketing Pdf/ePub eBook Author: Mark Yarnell,Rene Reid Yarnell
Editor: Crown
ISBN: 0307757862
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Your First Year in Network Marketing by Mark Yarnell,Rene Reid Yarnell Summary

How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another profession You owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing." — Doug Wead, former special assistant to the president, the Bush Administration

SUMMARY - Building A StoryBrand: Clarify Your Message So Customers Will Listen By Donald Miller

SUMMARY - Building A StoryBrand: Clarify Your Message So Customers Will Listen By Donald Miller Pdf/ePub eBook Author: Shortcut Edition
Editor: Shortcut Edition
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SUMMARY - Building A StoryBrand: Clarify Your Message So Customers Will Listen By Donald Miller by Shortcut Edition Summary

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the importance of storytelling and the implementation of a scenario to facilitate the growth of your company, both for your external (customers) and internal (employees) communication. You will also discover : why it is essential to work on the scenario of your company; how to make your marketing more effective; how to elaborate your scenario; what to do once your scenario is established; how to make your business grow. For many business owners and employees, it is sometimes difficult to express in one simple sentence the purpose and value proposition of their business. Captivating customers and especially potential prospects is essential to ensure prosperity and growth. Donald Miller proposes you to implement the Storybrand 7 or SB7 method. By working through the seven steps of your scenario, you will be able to better promote your company and increase your sales. What are you waiting for to become an outstanding narrator? *Buy now the summary of this book for the modest price of a cup of coffee!

Level Up Your Law Practice

Level Up Your Law Practice Pdf/ePub eBook Author: Jeremy W. Richter
Editor: Scarlet Oak Press
ISBN: 1733665536
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Level Up Your Law Practice by Jeremy W. Richter Summary

Level Up Your Law Practice lays the foundation for grounding a healthy mindset in practical business realities, so you can apply these principles to your law practice and build a vibrant business that serves both you and your clients. A healthy mindset gives you defensive measures to absorb criticism and manage your fears, and provides the foundation on which you can build a successful law practice. Progressive and sustainable business practices enable you to go on the offensive and build the practice you want. And having strong relationships with your clients gives you the leverage to take your practice to the next level. Level Up Your Law Practices gives you tools in each of these areas to become the lawyer you want to be and have a successful law practice.

Jefa in Training

Jefa in Training Pdf/ePub eBook Author: Ashley K. Stoyanov Ojeda
Editor: Mango Media Inc.
ISBN: 164250730X
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Jefa in Training by Ashley K. Stoyanov Ojeda Summary

Step-by-Step Toolkit to Turn Your Passion Project into a Successful Business “...a much-needed guide for all of us who need a blueprint to becoming a successful entrepreneur.” —Eva Longoria, award-winning actress, producer, director, activist, philanthropist and CEO of UnbeliEVAble Entertainment #1 New Release in Hispanic American Demographic Studies Women, now is the time to build your enterprise. Jefa in Training is the only Spanglish project-launching toolkit and female entrepreneur planner specially made for a new generation of boss women. A solopreneur and small business guide. A business startup planner and toolkit for women in leadership, business, and beyond, Jefa in Training offers women entrepreneurs the female empowerment needed to take a side hustle to the next level. Whether it’s learning to define your brand, set up a beta test group, or draft an LLC operating agreement, this compendium of lessons, anecdotes, worksheets, templates, and quotes teaches the next generation of women in business how to work for yourself and turn your ideas into something much bigger. A Latina book by Latinas, for Latinas. Solopreneurs and creatives, you are invited to let go of your fears and finally launch your blog, project, or platform. Jefa in Training isn’t your typical small business book. Part Latinx book, it is a conversation with a special tribe of Latina immigrants, Hispanic American generations, and women of color in financial, media, entrepreneurial, and creative spaces. Explore a more complex view of Latinidad, covering everything from imposter syndrome to micro-aggressions and bilingualism. Inside find: • Author's first-hand experiences • Guest stories from successful business-women in Latinx companies • Worksheets and more! If you’re looking for Hispanic books, women entrepreneur books, women leadership books, or women of color gifts―like Mind Your Business, The Memo, In the Company of Women, or De Colores Means All of Us―then you’ll love Jefa in Training.

The New Consultant's Quick Start Guide

The New Consultant's Quick Start Guide Pdf/ePub eBook Author: Elaine Biech
Editor: John Wiley & Sons
ISBN: 1119556910
FileSize: 452kb
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The New Consultant's Quick Start Guide by Elaine Biech Summary

An action plan for working as a consultant Management consulting is a $250 billion industry and growing at a rate of over four percent annually. Many predict that more than 40 percent of the U.S. workforce will soon be contingent, freelance, or consulting members of the workforce—making this book more relevant than ever. Individuals become independent consultants out of necessity or preference: necessity because they lost their job or the company offered an attractive exit package; preference because they want a career change, more control over their time, or an enriched, varied work situation. Consulting also appeals to the Millennial workforce who are searching for careers that offer a good salary as well as meaningful work. The New Consultant’s Quick Start Guide: • Serves as a companion to The New Business of Consulting • Provides you with a place to plan your transition into consulting • Helps you identify your niche, develop a business plan, charge what you’re worth, and create a marketing strategy to ensure a steady stream of clients • Prepares you for changes you will encounter beyond your professional life, including social, family, and financial aspects The New Consultant’s Quick Start Guide helps you work through the challenges of consulting such as working alone, deciding on necessary insurance coverage, finding your first clients, struggling with cash flow, and understanding market trends.

My Happy Place

My Happy Place Pdf/ePub eBook Author: Katie Fehlinger
Editor: Katie Fehlinger
ISBN: 1735147915
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My Happy Place by Katie Fehlinger Summary

The 2:45 A.M. alarm was always going to have a shelf life. Katie had an existence that looked great on paper with a big market on-air TV career. But out of the public view, she was miserable. No one else was going to fix her situation. In My Happy Place, Katie lays out her DIY roadmap to authentic personal bliss: how she self-audited and beat down roadblocks to actualize her most joyous path, plus her practical steps to ensure the good times keep rolling. A relatable, hopeful memoir/how-to hybrid, My Happy Place is for all the people-pleasers trying to take back control of their own lives. “Katie’s writing is so authentic, you don’t even feel like you’re reading. You feel like you’re part of a great conversation. Be ready to cry a little and laugh a LOT. My Happy Place is both painful and uplifting, and filled with practical advice to find your own joy.”- Chris Jansen, Head of U.S. News and Publishing, Google “My Happy Place is an entertaining, fun, and relatable read that shows what can happen when you bet on yourself and conquer the self-doubt nonsense that holds you back.” - Christine Hunsicker, Founder and CEO of CaaStle and Gwynnie Bee, star of Project Runway: Fashion Startup “Success is so much more than a paycheck. For each of us to be truly happy, our work and lives need to strike a better balance. Katie’s powerful story proves the mainstream American concept of living the dream isn’t necessarily everyone’s ideal.” - Alejandro Bedoya, Professional Soccer Player, Philadelphia Union Captain, U.S. Men’s National Team “Katie’s book is inspiring, relatable, humorous and a breath of fresh air! This is a wonderful book that will motivate you as well!” - Dr. Jennifer Caudle, Family Physician, TV Health Expert, Associate Professor, Rowan University

The Secret Society of Success

The Secret Society of Success Pdf/ePub eBook Author: Tim Schurrer
Editor: Thomas Nelson
ISBN: 140022943X
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The Secret Society of Success by Tim Schurrer Summary

It’s time to redefine success. “The book you’re about to read is an absolute game changer, life changer, and outlook changer. . . . You will never view success the same way again. And that’s a very good thing.” — ERNIE JOHNSON JR., Emmy Award winner and host of TNT’s Inside the NBA There’s a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that’s been dangled in front of you. But what if there’s another way? What if fame, money, and power aren’t all that we should be chasing? In The Secret Society of Success, Tim Schurrer invites you to reevaluate your definition of success and learn a new, freer way to go about achieving it. How do you learn this approach? With the Secret Society as your guide—a community of people who know how to make an impact, whether they have the spotlight or not. The Secret Society will teach you to define success for yourself; contribute to your team without minding who gets the credit; make an impact that spans far beyond yourself, regardless of the size of your platform; navigate living in the tension between contentment and striving; go from feeling anxious, overwhelmed, and restless in your job to being confident in the value you bring to the team; and discover meaning and fulfillment in the work that you do. Through powerful stories of people like the CEO of Apple Tim Cook, NBA all-star LeBron James, Fred Rogers of Mister Rogers’ Neighborhood, and people whose names you’ve never heard of, you will discover that the success you’re looking for is within your reach, wherever you are and whatever your role. “The Secret Society of Success is an important book that everyone should read. It is not only insightful; it’s inspirational. This book captures what it really means to be successful. I am for one ready to up my game! Thank you, Tim, for giving me this gift!” — DAVID NOVAK, cofounder and former chairman and CEO of Yum! Brands (KFC, Taco Bell, Pizza Hut)

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