Working Mother by

Working Mother
  • Title : Working Mother
  • Author :
  • Publisher :
  • ISBN Code :
  • Pages : 190
  • Format : Pdf - ePub
  • Language : English
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Summary:

The magazine that helps career moms balance their personal and professional lives.


Los Angeles Magazine by N.A

Los Angeles Magazine
  • Title : Los Angeles Magazine
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 212
  • Format : Pdf - ePub
  • Language : English
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Summary:

Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.


Cincinnati Magazine by N.A

Cincinnati Magazine
  • Title : Cincinnati Magazine
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 148
  • Format : Pdf - ePub
  • Language : English
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Summary:

Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.


Fighting Churn with Data by Carl S. Gold

Fighting Churn with Data
  • Title : Fighting Churn with Data
  • Author : Carl S. Gold
  • Publisher : Manning Publications
  • ISBN Code : 161729652X
  • Pages : 504
  • Format : Pdf - ePub
  • Language : English
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Summary:

The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Summary The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover—or “churn”—is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave. About the book Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention. What's inside Calculating churn metrics Identifying user behavior that predicts churn Using churn reduction tactics with customer segmentation Applying churn analysis techniques to other business areas Using AI for accurate churn forecasting About the reader For readers with basic data analysis skills, including Python and SQL. About the author Carl Gold (PhD) is the Chief Data Scientist at Zuora, Inc., the industry-leading subscription management platform. Table of Contents: PART 1 - BUILDING YOUR ARSENAL 1 The world of churn 2 Measuring churn 3 Measuring customers 4 Observing renewal and churn PART 2 - WAGING THE WAR 5 Understanding churn and behavior with metrics 6 Relationships between customer behaviors 7 Segmenting customers with advanced metrics PART 3 - SPECIAL WEAPONS AND TACTICS 8 Forecasting churn 9 Forecast accuracy and machine learning 10 Churn demographics and firmographics 11 Leading the fight against churn


Story-Based Inquiry: A Manual for Investigative Journalists by Mark Lee Hunter,gratuit,Unesco

Story-Based Inquiry: A Manual for Investigative Journalists
  • Title : Story-Based Inquiry: A Manual for Investigative Journalists
  • Author : Mark Lee Hunter,gratuit,Unesco
  • Publisher : UNESCO
  • ISBN Code : 9231041894
  • Pages : 87
  • Format : Pdf - ePub
  • Language : English
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Summary:


Ten Steps to a Results-based Monitoring and Evaluation System by Jody Zall Kusek,Ray C. Rist

Ten Steps to a Results-based Monitoring and Evaluation System
  • Title : Ten Steps to a Results-based Monitoring and Evaluation System
  • Author : Jody Zall Kusek,Ray C. Rist
  • Publisher : World Bank Publications
  • ISBN Code : 9780821382899
  • Pages : 248
  • Format : Pdf - ePub
  • Language : English
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Summary:

An effective state is essential to achieving socio-economic and sustainable development. With the advent of globalization, there are growing pressures on governments and organizations around the world to be more responsive to the demands of internal and external stakeholders for good governance, accountability and transparency, greater development effectiveness, and delivery of tangible results. Governments, parliaments, citizens, the private sector, NGOs, civil society, international organizations and donors are among the stakeholders interested in better performance. As demands for greater accountability and real results have increased, there is an attendant need for enhanced results-based monitoring and evaluation of policies, programs, and projects. This Handbook provides a comprehensive ten-step model that will help guide development practitioners through the process of designing and building a results-based monitoring and evaluation system. These steps begin with a OC Readiness AssessmentOCO and take the practitioner through the design, management, and importantly, the sustainability of such systems. The Handbook describes each step in detail, the tasks needed to complete each one, and the tools available to help along the way."


Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez,Vivek Vaidya,Chris O’Hara

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
  • Title : Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
  • Author : Tom Chavez,Vivek Vaidya,Chris O’Hara
  • Publisher : McGraw-Hill Education
  • ISBN Code : 9781260441536
  • Pages : 256
  • Format : Pdf - ePub
  • Language : English
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Summary:

The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: ●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of markets You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.


Making Websites Win by Karl Blanks,Ben Jesson

Making Websites Win
  • Title : Making Websites Win
  • Author : Karl Blanks,Ben Jesson
  • Publisher : Conversion Rate Experts
  • ISBN Code : 9781544500539
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Summary:

Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.


Rehumanize Your Business by Ethan Beute,Stephen Pacinelli

Rehumanize Your Business
  • Title : Rehumanize Your Business
  • Author : Ethan Beute,Stephen Pacinelli
  • Publisher : Wiley
  • ISBN Code : 1119576261
  • Pages : 200
  • Format : Pdf - ePub
  • Language : English
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Summary:

Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame. Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos—and when to replace some of your plain, typed-out communication with webcam and smartphone recordings. • Restore face-to-face communication for clarity and connection • Add a personal, human touch to your emails and other messages • Meet people who’ve sent thousands of videos • Learn to implement your own video habit in an easy, time-saving way • Boost your replies, appointments, conversion, referrals, and results dramatically If you’re ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.


Strategic Modelling and Business Dynamics by John D. W. Morecroft

Strategic Modelling and Business Dynamics
  • Title : Strategic Modelling and Business Dynamics
  • Author : John D. W. Morecroft
  • Publisher : John Wiley & Sons
  • ISBN Code : 1118994817
  • Pages : 500
  • Format : Pdf - ePub
  • Language : English
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Summary:

Insightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need the ability to rehearse alternative futures. By mimicking the interlocking operations of firms and industries, modelling serves as a ‘dry run’ for testing ideas, anticipating consequences, avoiding strategic pitfalls and improving future performance. Strategic Modelling and Business Dynamics is an essential guide to credible models; helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life. This updated new edition also offers a rich Learners' website with models, articles and videos, as well as a separate Instructors' website resource, with lecture slides and other course materials (see Related Websites/Extra section below). Together the book and websites deliver a powerful package of blended learning materials that: Introduce the system dynamics approach of modelling strategic problems in business and society Include industry examples and public sector applications with interactive simulators and contemporary visual modelling software Provide the latest state-of-the-art thinking, concepts and techniques for systems modelling The comprehensive Learners' website features models, microworlds, journal articles and videos. Easy-to-use simulators enable readers to experience dynamic complexity in business and society. Like would-be CEOs, readers can re-design operations and then re-simulate in the quest for well-coordinated strategy and better performance. The simulators include a baffling hotel shower, a start-up low-cost airline, an international radio broadcaster, a diversifying tyre maker, commercial fisheries and the global oil industry. "Much more than an introduction, John Morecroft’s Strategic Modelling and Business Dynamics uses interactive ‘mini-simulators and microworlds’ to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems." John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management "Illustrated by examples from everyday life, business and policy, John Morecroft expertly demonstrates how systems thinking aided by system dynamics can improve our understanding of the world around us." Stewart Robinson, Associate Dean Research, President of the Operational Research Society, Professor of Management Science, School of Business and Economics, Loughborough University


Jobs to Be Done by Anthony W. Ulwick

Jobs to Be Done
  • Title : Jobs to Be Done
  • Author : Anthony W. Ulwick
  • Publisher :
  • ISBN Code : 9780990576747
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Summary:

Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.


The Why of Work: How Great Leaders Build Abundant Organizations That Win by David Ulrich,Wendy Ulrich,Marshall Goldsmith

The Why of Work: How Great Leaders Build Abundant Organizations That Win
  • Title : The Why of Work: How Great Leaders Build Abundant Organizations That Win
  • Author : David Ulrich,Wendy Ulrich,Marshall Goldsmith
  • Publisher : McGraw Hill Professional
  • ISBN Code : 9780071744249
  • Pages : 304
  • Format : Pdf - ePub
  • Language : English
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Summary:

THE NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER! ADVANCE PRAISE FOR THE WHY OF WORK: "Principled, timely, and engaging, The Why of Work teaches that building a culture of abundance and common purpose is essential to organizational success." --Stephen R. Covey, bestselling author of 7 Habits of Highly Effective People "Will have a major impact on how individuals shape their attitude to work, how organizations create abundant cultures, and how leaders turn personal meaning into public good." --Jigmi Y. Thinley, Prime Minister of Bhutan "The Why of Work shows a better, different way to build and lead organizations. It is an insightful guide to how leaders can infuse meaning into their organizations." --Jeffrey Pfeffer, Professor, Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don't "This book brings the question 'why' to the place in which we spend most of our adult lives, giving us insightful tools to help make a meaningful difference in people's lives." --Don Hall, Jr., president and CEO, Hallmark Cards, Inc. "This is a must read for anyone who works, leads others at work, or works to build a supportive environment." --Beverly Kaye, founder/CEO, Career Systems International, and coauthor of Love 'Em or Lose 'Em: Getting Good People to Stay "The Why of Work opens the door to significant employee engagement. The alignment between company values and those of customers and communities can indeed give employees a sense of purpose while delivering great results to customers!" --Paula S. Larson, Chief HR Officer, Invesys "Blackstone has proved that finding superior leaders produces superior results. Dave Ulrich has brought this thinking to a new level at Blackstone. Every private equity investor and senior manager must read this book." --James Quella, Senior Operating Partner, The Blackstone Group According to studies, we all work for the same thing--and it's not just money. It's meaning. Through our work, we seek a sense of purpose, contribution, connection, value, and hope. Digging down to the meaning of work taps our resilience in hard times and our passion in good times. That's the simple but profound premise behind this groundbreaking book by renowned management expert Dave Ulrich and psychologist Wendy Ulrich. They've talked to thousands of people--from rank-and-file workers to clients and customers to top-level executives--and synthesized major disciplines to identify the "why" behind our most successful experiences. Using the model of the "abundant organization," they provide you with the "how" to create meaning and value in your own workplace. Learn how to: Ask the seven questions that drive abundance Understand the needs of your customers and staff Personalize the work to motivate your employees Build and grow your business in any economy By following the Ulrichs' step-by-step guidelines, you will set off a chain reaction of positive and enduring effects. Employees who fi nd meaning in their work are more competent, committed, and eager to contribute—and their contribution will result in increased customer commitment, which delivers a winning performance on the bottom line. The Why of Work includes targeted checklists, questionnaires, and other useful tools to help you turn aspirations into action. Using the proven principles of abundance, you can coordinate your needs with those of your employers, your employees, and your customers--and create a vision that resonates for years to come. When you understand why we work, you know how to succeed.


Digital Marketing Excellence by Dave Chaffey,PR Smith

Digital Marketing Excellence
  • Title : Digital Marketing Excellence
  • Author : Dave Chaffey,PR Smith
  • Publisher : Taylor & Francis
  • ISBN Code : 1317276736
  • Pages : 660
  • Format : Pdf - ePub
  • Language : English
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Summary:

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.


More Loyal Customers by Kevin Stirtz

More Loyal Customers
  • Title : More Loyal Customers
  • Author : Kevin Stirtz
  • Publisher : Stirtz Group LLC
  • ISBN Code : 1605859524
  • Pages : 81
  • Format : Pdf - ePub
  • Language : English
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Summary:


Marketing Myopia by Theodore Levitt

Marketing Myopia
  • Title : Marketing Myopia
  • Author : Theodore Levitt
  • Publisher : Harvard Business Press
  • ISBN Code : 1422126013
  • Pages : 90
  • Format : Pdf - ePub
  • Language : English
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Summary:

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.


Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition by N.A

Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition
  • Title : Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition
  • Author : N.A
  • Publisher : ScholarlyEditions
  • ISBN Code : 1464963444
  • Pages : 4229
  • Format : Pdf - ePub
  • Language : English
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Summary:

Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Pharmacology, Pharmacy, Drug Research, and Drug Innovation. The editors have built Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Pharmacology, Pharmacy, Drug Research, and Drug Innovation in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.


Retail Survival of the Fittest: 7 Ways to Future Proof Your Retail Store by Francesca Nicasio

Retail Survival of the Fittest: 7 Ways to Future Proof Your Retail Store
  • Title : Retail Survival of the Fittest: 7 Ways to Future Proof Your Retail Store
  • Author : Francesca Nicasio
  • Publisher : Lulu Press, Inc
  • ISBN Code : 1483420752
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Summary:

Retail Survival of the Fittest: 7 Ways to Future-Proof Your Retail Store is a practical guide to modern-day retail success. Learn how to use mobile technology, big data, and other digital tools to improve your brick-and-mortar store and ensure that it is well-equipped to engage and convert today’s savvy shoppers. From understanding consumers and boosting customer loyalty to leveraging data and implementing an omnichannel retail strategy, Retail Survival of the Fittest gives you need-to-know lessons on how to adapt to the new and increasingly competitive retail playing field. In addition to providing insights and how-to tips, Retail Survival of the Fittest also introduces you to other successful merchants and shows you exactly what they do to thrive in the modern retail realm. Most important, each chapter comes with a set of action steps to help you implement the tips discussed in the book and enable you to get started on future-proofing your store.


Management Consultancy by Joe O'Mahoney,Calvert Markham

Management Consultancy
  • Title : Management Consultancy
  • Author : Joe O'Mahoney,Calvert Markham
  • Publisher : Oxford University Press
  • ISBN Code : 0199645477
  • Pages : 408
  • Format : Pdf - ePub
  • Language : English
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Summary:

Management Consultancy provides a comprehensive introduction to the consulting industry. The text uses theory as a basis for critical discussion, ensuring students understand both the theory and its limitations. The authors' engaging writing style is combined with a wealth of real-world practical examples, putting theory into context.


The Advantage by Patrick M. Lencioni

The Advantage
  • Title : The Advantage
  • Author : Patrick M. Lencioni
  • Publisher : John Wiley & Sons
  • ISBN Code : 1118266102
  • Pages : 240
  • Format : Pdf - ePub
  • Language : English
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Summary:

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.


Strategy That Works by Paul Leinwand,Cesare R. Mainardi

Strategy That Works
  • Title : Strategy That Works
  • Author : Paul Leinwand,Cesare R. Mainardi
  • Publisher : Harvard Business Review Press
  • ISBN Code : 1625275218
  • Pages : 288
  • Format : Pdf - ePub
  • Language : English
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Summary:

How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies: • Commit to what they do best instead of chasing multiple opportunities • Build their own unique winning capabilities instead of copying others • Put their culture to work instead of struggling to change it • Invest where it matters instead of going lean across the board • Shape the future instead of reacting to it Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution.


Customer Experience Analytics by Arvind Sathi

Customer Experience Analytics
  • Title : Customer Experience Analytics
  • Author : Arvind Sathi
  • Publisher : Mc PressLlc
  • ISBN Code : 9781583473443
  • Pages : 160
  • Format : Pdf - ePub
  • Language : English
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Summary:

Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.


The Road to Results by Linda G. Morra-Imas,Linda G. Morra,Ray C. Rist

The Road to Results
  • Title : The Road to Results
  • Author : Linda G. Morra-Imas,Linda G. Morra,Ray C. Rist
  • Publisher : World Bank Publications
  • ISBN Code : 0821379119
  • Pages : 582
  • Format : Pdf - ePub
  • Language : English
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Summary:

'The Road to Results: Designing and Conducting Effective Development Evaluations' presents concepts and procedures for evaluation in a development context. It provides procedures and examples on how to set up a monitoring and evaluation system, how to conduct participatory evaluations and do social mapping, and how to construct a "rigorous" quasi-experimental design to answer an impact question. The text begins with the context of development evaluation and how it arrived where it is today. It then discusses current issues driving development evaluation, such as the Millennium Development Goals and the move from simple project evaluations to the broader understandings of complex evaluations. The topics of implementing 'Results-based Measurement and Evaluation' and constructing a 'Theory of Change' are emphasized throughout the text. Next, the authors take the reader down 'the road to results, ' presenting procedures for evaluating projects, programs, and policies by using a 'Design Matrix' to help map the process. This road includes: determining the overall approach, formulating questions, selecting designs, developing data collection instruments, choosing a sampling strategy, and planning data analysis for qualitative, quantitative, and mixed method evaluations. The book also includes discussions on conducting complex evaluations, how to manage evaluations, how to present results, and ethical behavior--including principles, standards, and guidelines. The final chapter discusses the future of development evaluation. This comprehensive text is an essential tool for those involved in development evaluation.


Ten Strategies of a World-Class Cybersecurity Operations Center by Carson Zimmerman

Ten Strategies of a World-Class Cybersecurity Operations Center
  • Title : Ten Strategies of a World-Class Cybersecurity Operations Center
  • Author : Carson Zimmerman
  • Publisher :
  • ISBN Code : 9780692243107
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Summary:

Ten Strategies of a World-Class Cyber Security Operations Center conveys MITRE's accumulated expertise on enterprise-grade computer network defense. It covers ten key qualities of leading Cyber Security Operations Centers (CSOCs), ranging from their structure and organization, to processes that best enable smooth operations, to approaches that extract maximum value from key CSOC technology investments. This book offers perspective and context for key decision points in structuring a CSOC, such as what capabilities to offer, how to architect large-scale data collection and analysis, and how to prepare the CSOC team for agile, threat-based response. If you manage, work in, or are standing up a CSOC, this book is for you. It is also available on MITRE's website, www.mitre.org.


The Art of Opportunity by Marc Sniukas,Parker Lee,Matt Morasky

The Art of Opportunity
  • Title : The Art of Opportunity
  • Author : Marc Sniukas,Parker Lee,Matt Morasky
  • Publisher : John Wiley & Sons
  • ISBN Code : 1119151589
  • Pages : 288
  • Format : Pdf - ePub
  • Language : English
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Summary:

Acknowledgements -- Dedications -- Forward -- Welcome to the new world of strategic innovation&business design thinking -- Discover new growth opportunities -- Craft your strategy -- Launch your new growth business -- Mastering the art : business design thinking -- Index


Exploring Internal Communication by Mr Kevin Ruck

Exploring Internal Communication
  • Title : Exploring Internal Communication
  • Author : Mr Kevin Ruck
  • Publisher : Gower Publishing, Ltd.
  • ISBN Code : 1472430697
  • Pages : 222
  • Format : Pdf - ePub
  • Language : English
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Summary:

This third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management and internal social media. It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously. The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.


Marketing Analytics Roadmap by Jerry Rackley

Marketing Analytics Roadmap
  • Title : Marketing Analytics Roadmap
  • Author : Jerry Rackley
  • Publisher : Apress
  • ISBN Code : 1484202597
  • Pages : 168
  • Format : Pdf - ePub
  • Language : English
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Summary:

Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire—and keep—more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.


Improving School Leadership, Volume 1 Policy and Practice by Pont Beatriz,Nusche Deborah,Moorman Hunter

Improving School Leadership, Volume 1 Policy and Practice
  • Title : Improving School Leadership, Volume 1 Policy and Practice
  • Author : Pont Beatriz,Nusche Deborah,Moorman Hunter
  • Publisher : OECD Publishing
  • ISBN Code : 926404471X
  • Pages : 196
  • Format : Pdf - ePub
  • Language : English
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Summary:

Based on an OECD study of school leadership practices and policies around the world, this book identifies four policy levers and a range of policy options to help governments improve school leadership now and build sustainable leadership for the future.


Educating Everybody's Children by Robert W. Cole W. Cole

Educating Everybody's Children
  • Title : Educating Everybody's Children
  • Author : Robert W. Cole W. Cole
  • Publisher : ASCD
  • ISBN Code : 1416612491
  • Pages : 295
  • Format : Pdf - ePub
  • Language : English
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Summary:

Designed to promote reflection, discussion, and action among the entire learning community, Educating Everybody's Children encapsulates what research has revealed about successfully addressing the needs of students from economically, ethnically, culturally, and linguistically diverse groups and identifies a wide range of effective principles and instructional strategies. Although good teaching works well with all students, educators must develop an extensive repertoire of instructional tools to meet the varying needs of students from diverse backgrounds. Those tools and the knowledge base behind them are the foundation of this expanded and revised second edition of Educating Everybody's Children. Each strategy discussed in the book includes classroom examples and a list of the research studies that support it. The most important thing we have learned as a result of the education reform movement is that student achievement stands or falls on the motivation and skills of teachers. We must ensure that all teachers are capable of delivering a standards‐based curriculum that describes what students should know and be able to do, and that these standards are delivered by means of a rich and engaging "pedagogy of plenty." By these two acts we can ensure that all schools will be ready and able to educate everybody's children.


The Jungle by Upton Sinclair

The Jungle
  • Title : The Jungle
  • Author : Upton Sinclair
  • Publisher : Xist Publishing
  • ISBN Code : 1623959284
  • Pages : 225
  • Format : Pdf - ePub
  • Language : English
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Summary:

A Novel that Changed America's Future “They use everything about the hog except the squeal.” ― Upton Sinclair, The Jungle The Jungle by Upton Sinclair was a novel based on Sinclair's incognito research in a Chicago meatpacking plant. This Xist Classics edition has been professionally formatted for e-readers with a linked table of contents. This eBook also contains a bonus book club leadership guide and discussion questions. We hope you’ll share this book with your friends, neighbors and colleagues and can’t wait to hear what you have to say about it. Xist Publishing is a digital-first publisher. Xist Publishing creates books for the touchscreen generation and is dedicated to helping everyone develop a lifetime love of reading, no matter what form it takes


Smart Social Media by Lasse Rouhiainen

Smart Social Media
  • Title : Smart Social Media
  • Author : Lasse Rouhiainen
  • Publisher : Createspace Independent Pub
  • ISBN Code : 9781478129431
  • Pages : 146
  • Format : Pdf - ePub
  • Language : English
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Summary:

Smart Social Media is the definitive hands-on guide on how to claim your share of the current social media marketing boom and how to build a lucrative business part-time by providing social media marketing services to businesses and entrepreneurs both locally and worldwide. This guide collects valuable lessons from current Social Media Managers and highlights key marketing strategies related toFacebook, video marketing, and YouTube. In Smart Social Media, you will discover: Why there is such a high demand for Social Media Managers and so many opportunities for the services they offer How you can start TODAY, even if you have no prior experience Expert advice on how to close a sale with your clients, charge top dollar, and increase your fees Expert advice on how to avoid common pitfalls when starting out as a Social Media Manager Why being a Social Media Manager can provide for a great lifestyle How to deliver effective and powerful Facebook, video marketing, and YouTube campaigns to grow your clients' businesses How to grow your own business through outsourcing and delegation Other online marketing services you can offer to your clients And much, much more... This is a step-by-step guide that shares strategies and techniques you can implement immediately to build a successful social media marketing business for small businesses while living anywhere you want and servicing clients all around the world.


Business Performance Measurement by Andy Neely

Business Performance Measurement
  • Title : Business Performance Measurement
  • Author : Andy Neely
  • Publisher : Cambridge University Press
  • ISBN Code : 9780521803427
  • Pages : 366
  • Format : Pdf - ePub
  • Language : English
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Summary:

A multidisciplinary book on performance measurement that will appeal to students, researchers and managers.


The United Nations world water development report, 2017 by WWAP,UNESCO

The United Nations world water development report, 2017
  • Title : The United Nations world water development report, 2017
  • Author : WWAP,UNESCO
  • Publisher : UNESCO Publishing
  • ISBN Code : 9231002015
  • Pages : 180
  • Format : Pdf - ePub
  • Language : English
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Summary:


Onward by Howard Schultz

Onward
  • Title : Onward
  • Author : Howard Schultz
  • Publisher : John Wiley & Sons
  • ISBN Code : 1119979234
  • Pages : 348
  • Format : Pdf - ePub
  • Language : English
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Summary:

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fast paced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day- a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be. "Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. This book is not just recommended reading, it's required." Warren Bennis, Distinguished Professor of Business, University of Southern California, and author of the recently published Still Surprised: A Memoir of a Life in Leadership "[This] sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and [Schultz's] voice is winning and authentic. This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer." Publishers Weekly


Becoming a Knowledge-Sharing Organization by Steffen Soulejman Janus

Becoming a Knowledge-Sharing Organization
  • Title : Becoming a Knowledge-Sharing Organization
  • Author : Steffen Soulejman Janus
  • Publisher :
  • ISBN Code : 9781464809439
  • Pages : 197
  • Format : Pdf - ePub
  • Language : English
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Summary:

This volume offers a simple, systematic guide to creating a knowledge sharing practice in your organization. It shows how to build the enabling environment and develop the skills needed to capture and share knowledge gained from operational experiences to improve performance and scale-up successes. Its recommendations are grounded on the insights gained from the past seven years of collaboration between the World Bank and its clients around the world ministries and national agencies operating in various sectors who are working to strengthen their operations through robust knowledge sharing. While informed by the academic literature on knowledge management and organizational learning, this handbook s operational background and many real-world examples and tips provide a missing, practical foundation for public sector officials in developing countries and for development practitioners. However, though written with a public sector audience in mind, the overall concepts and approaches will also hold true for most organizations in the private sector and the developed world."


Sustainable Consumption and Production by United Nations Publications

Sustainable Consumption and Production
  • Title : Sustainable Consumption and Production
  • Author : United Nations Publications
  • Publisher : UN
  • ISBN Code : 9789280733648
  • Pages : 212
  • Format : Pdf - ePub
  • Language : English
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Summary:

"This Handbook is an output of UNEP's work towards the implementation of the 10-Year Framework of Programmes on Sustainable Consumption and Production (SCP). This global edition is based on a pilot edition for Asia and the Pacific region that was developed under the EU funded and UNEP managed Regional Policy Support Component of the SWITCH-Asia programme. It is designed to assist policymakers in developing, implementing, monitoring and evaluating policies that support the transition towards SCP. It includes numerous case studies highlighting SCP opportunities and existing successful initiatives from across the world."--Publisher's description.


The Ultimate Guide to TikTok (100% Unofficial) by Scholastic

The Ultimate Guide to TikTok (100% Unofficial)
  • Title : The Ultimate Guide to TikTok (100% Unofficial)
  • Author : Scholastic
  • Publisher : Scholastic UK
  • ISBN Code : 0702307262
  • Pages : 80
  • Format : Pdf - ePub
  • Language : English
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Summary:

This is the ultimate guide to TikTok, just #foryou! From crazy challenges and dynamic duets to daring dance moves and lip-sync legends, discover the TikTok stars that make your day. Uncover all the inside info on @charlidamelio, @lilhuddy, @avani and amazing TikTok stars you should be watching RIGHT NOW. With details of their star style, their best videos, their lives outside of the app and other must-know facts, this is the ultimate insider book for everyone obsessed with all things TikTok. Packed with profiles, quizzes, fill-in fun and loads of top tips for creating your own videos, from the perfect camera angle to the best background. Be inspired to create and share your very own TikTok style - it's your time to shine!


Report of the Inter-agency Task Force on Financing for Development 2020 by Department of Economic and Social Affairs

Report of the Inter-agency Task Force on Financing for Development 2020
  • Title : Report of the Inter-agency Task Force on Financing for Development 2020
  • Author : Department of Economic and Social Affairs
  • Publisher : United Nations
  • ISBN Code : 9213583346
  • Pages : 204
  • Format : Pdf - ePub
  • Language : English
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Summary:

The Financing for Sustainable Development Report (FSDR) assesses progress in implementing the commitments and actions in the Addis Ababa Action Agenda. Its 2020 edition puts an emphasis on digital technologies, and their potential to accelerate progress in financing for development and SDG achievement, as well as the risks and challenges they create.


A Winning Brand by Kraig Kleeman

A Winning Brand
  • Title : A Winning Brand
  • Author : Kraig Kleeman
  • Publisher : Createspace Independent Publishing Platform
  • ISBN Code : 9781542982573
  • Pages : 190
  • Format : Pdf - ePub
  • Language : English
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Summary:

"Separate yourself from your competition and create a personal brand that matters. Kraig Kleeman and his new book A Winning Brand will show you how." - Brian Tracy, Professional Speaker and Best Selling Author The world is getting more crowded, so it's critical to know how to effectively position yourself to stand apart from and above everyone else. Kraig Kleeman has the strategies to help you to build a loyal following, be seen as the expert in your field, earn more customers, get more referrals, gain increased visibility, and establish a reputation of being the best in the business. You have control over crafting your story and defining yourself for the world. In this book, you'll find: Strategies that will help you create your winning brand to achieve your business and personal goals. Exercises to guide you through your personal brand inventory so you know what facets to focus on for reinvention. Five winning brand principles to guide you on your personal brand journey so your efforts are maximized. Tips for determining how your personal gift mix combines to make your brand bold. If you want to explode your business and define yourself in today's marketplace building and winning person brand is essential.


Business Dynamics: Systems Thinking and Modeling for a Complex World with CD-ROM by John Sterman

Business Dynamics: Systems Thinking and Modeling for a Complex World with CD-ROM
  • Title : Business Dynamics: Systems Thinking and Modeling for a Complex World with CD-ROM
  • Author : John Sterman
  • Publisher : McGraw-Hill Education
  • ISBN Code : 9780072389159
  • Pages : 982
  • Format : Pdf - ePub
  • Language : English
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Summary:

Today’s leading authority on the subject of this text is the author, MIT Standish Professor of Management and Director of the System Dynamics Group, John D. Sterman. Sterman’s objective is to explain, in a true textbook format, what system dynamics is, and how it can be successfully applied to solve business and organizational problems. System dynamics is both a currently utilized approach to organizational problem solving at the professional level, and a field of study in business, engineering, and social and physical sciences.


Cover Letter Magic by Wendy S. Enelow,Louise Kursmark

Cover Letter Magic
  • Title : Cover Letter Magic
  • Author : Wendy S. Enelow,Louise Kursmark
  • Publisher : Jist Works
  • ISBN Code : 9781563709869
  • Pages : 412
  • Format : Pdf - ePub
  • Language : English
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Summary:

Professional resume and cover letter writers reveal their inside secrets for creating phenomenal cover letters that get attention and land interviews. Features more than 150 sample cover letters written for all types of job seekers, including the Before-and-After transformations that can make boring letters fabulous.