Multichannel Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by Gerard Blokdijk

Multichannel Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success
  • Title : Multichannel Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success
  • Author : Gerard Blokdijk
  • Publisher : Complete Publishing
  • ISBN Code : 9781488897160
  • Pages : 140
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

The one-stop-source powering Multichannel Marketing success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Multichannel Marketing knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Multichannel Marketing innovation - INCLUDED are numerous real-world Multichannel Marketing blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What are good examples of multichannel marketing in publishing? Why doesn't Google enter the multichannel marketing business (email campaigns etc.)? Why is multichannel marketing in pharma such a challenge? How do I calculate the cost of a customer acquisition in multichannel marketing? What qualities do you think a multichannel marketing campaign should have? Is there any difference between multiscreen marketing and multichannel marketing in a digital environment? Multichannel Marketing: What are the tools or techniques used to analyze patient level data? ...and much more..."


Web Analytics by Gerard Blokdijk

Web Analytics
  • Title : Web Analytics
  • Author : Gerard Blokdijk
  • Publisher :
  • ISBN Code : 9781488894268
  • Pages : 188
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

The one-stop-source powering Web Analytics success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Web Analytics knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Web Analytics innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Web Analytics blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Web Analytics adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Web Analytics growth.


Symposium proceedings - XV International symposium Symorg 2016 by Ondrej Jaško,Sanja Marinković

Symposium proceedings - XV International symposium Symorg 2016
  • Title : Symposium proceedings - XV International symposium Symorg 2016
  • Author : Ondrej Jaško,Sanja Marinković
  • Publisher : University of Belgrade, Faculty of Organizational Sciences
  • ISBN Code : 8676803269
  • Pages : 1520
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:


Electronic Commerce 2018 by Efraim Turban,Jon Outland,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban

Electronic Commerce 2018
  • Title : Electronic Commerce 2018
  • Author : Efraim Turban,Jon Outland,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban
  • Publisher : Springer
  • ISBN Code : 3319587153
  • Pages : 636
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.


Navigating the Labyrinth by Laura Sebastian-Coleman

Navigating the Labyrinth
  • Title : Navigating the Labyrinth
  • Author : Laura Sebastian-Coleman
  • Publisher : Technics Publications
  • ISBN Code : 1634623770
  • Pages : 208
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

An Executive Guide to Data Management


Bulletin of the Atomic Scientists by N.A

Bulletin of the Atomic Scientists
  • Title : Bulletin of the Atomic Scientists
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 104
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.


The Advocate by N.A

The Advocate
  • Title : The Advocate
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 96
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.


Digital Marketing Analytics by Kevin Hartman

Digital Marketing Analytics
  • Title : Digital Marketing Analytics
  • Author : Kevin Hartman
  • Publisher :
  • ISBN Code :
  • Pages : 264
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today's digital world (printed in brilliant full color). Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you. It's a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. This five-part book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more. PART 1: The Day the Geeks Took Over The ubiquity of data analytics today isn't just a product of the past half-century's transformative and revolutionary changes in commerce and technology. Humanity has been developing, analyzing, and using data for millennia. Understanding where digital marketing analytics is now and where it will be in five, 10, or 50 years requires a holistic and historical view of our relationship and interaction with data. Part 1 looks at modern analysts and analytics in the context of its distinct historical epochs, each one containing major inflection points and laying a foundation for future advancements in the ART + SCIENCE that is modern data analytics. PART 2: Consumer/Brand Relationships The methods that brands use to build relationships with consumers - online video, search, display ads, and social media - give analysts a wealth of data about behaviors on these platforms. Knowing how to assess successful consumer/brand relationships and understanding a consumer's purchase journey requires a useable framework for parsing this data. In Part 2, we explore each digital channel in-depth, including a discussion of key metrics and measurements, how consumers interact with brands on each platform, and ways of organizing consumer data that enable actionable insights. PART 3: The Science of Analytics Part 3 focuses on understanding digital data creation, how brands use that data to measure digital marketing effectiveness, and the tools and skill sets analysts need to work effectively with data. While the contents are lightly technical, this section veers into the colloquial as we dive into multitouch attribution models, media mix models, incrementality studies, and other ways analysts conduct marketing measurement today. Part 3 also provides a useful framework for evaluating data analysis and visualization tools and explains the critical importance of digital marketing maturity to analysts and the companies for which they work. PART 4: The Art of Analytics Every analyst dreams of coming up with the "Big Idea" - the game-changing and previously unseen insight or approach that gives their organization a competitive advantage and their career a huge boost. But dreaming won't get you there. It requires a thoughtful and disciplined approach to analysis projects. In this part of the book, I detail the four elements of the Marketing Analytics Process (MAP): plan, collect, analyze, report. Part 4 also explains the role of the analyst, the six mutually exclusive and collectively exhaustive ("MECE") marketing objectives, how to find context and patterns in collected data, and how to avoid the pitfalls of bias. PART 5: Storytelling with Data In Part 5, we dive headlong into the most important aspect of digital marketing analytics: transforming the data the analyst compiled into a comprehensive, coherent, and meaningful report. I outline the key characteristics of good visuals and the minutiae of chart design and provide a five-step process for analysts to follow when they're on their feet and presenting to an audience.


The Complete Idiot's Guide to Google Chrome and Chrome OS by Paul McFedries

The Complete Idiot's Guide to Google Chrome and Chrome OS
  • Title : The Complete Idiot's Guide to Google Chrome and Chrome OS
  • Author : Paul McFedries
  • Publisher : Alpha Books
  • ISBN Code : 9781615640263
  • Pages : 290
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Provides information on using the Google Chrome web browser and its features, including cloud computing, document collaboration, organization techniques, and browser security.


Jeffrey Gitomer's Little Red Book of Sales Answers by Jeffrey Gitomer

Jeffrey Gitomer's Little Red Book of Sales Answers
  • Title : Jeffrey Gitomer's Little Red Book of Sales Answers
  • Author : Jeffrey Gitomer
  • Publisher :
  • ISBN Code : 9781640950078
  • Pages : 208
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Salespeople are looking for answers. The fastest, easiest answers that work every time. The good news is, the answers exist. The bad news is, in order to be able to become a successful salesperson, you have to understand, practice, and master the answers. You would think with all the answers contained in this book, that anyone who reads it would automatically become a better salesperson. You would be thinking wrong. To become a better salesperson, the first thing you have to do is read it. The second thing to do with this book is read it again. The third thing to do with this book is try one answer every day. If it does not work exactly right the first time, or the outcome was not what you expected, try it again and tweak it a little bit. The fourth thing you have to do is practice the answer until you feel that it is working. The fifth thing you have to do is become the master of it. Blend each answer to your selling situation and do it in a way that fits your style, and your personality. Think about the way you ask for an appointment. The way you leave a voice-mail message. The way you follow up after a sales call. The way you begin a sales presentation. The way you ask for a sale. The way you respond to an angry customer. The way you earn a referral. Or the way you get a testimonial. Wouldn't you love to have the perfect answer for every one of these situations?


Digital Marketing Excellence by Dave Chaffey,PR Smith

Digital Marketing Excellence
  • Title : Digital Marketing Excellence
  • Author : Dave Chaffey,PR Smith
  • Publisher : Taylor & Francis
  • ISBN Code : 1317276736
  • Pages : 660
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.


Making Websites Win by Karl Blanks,Ben Jesson

Making Websites Win
  • Title : Making Websites Win
  • Author : Karl Blanks,Ben Jesson
  • Publisher : Conversion Rate Experts
  • ISBN Code : 9781544500539
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.


It Security - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by Gerard Blokdijk

It Security - Simple Steps to Win, Insights and Opportunities for Maxing Out Success
  • Title : It Security - Simple Steps to Win, Insights and Opportunities for Maxing Out Success
  • Author : Gerard Blokdijk
  • Publisher : Complete Publishing
  • ISBN Code : 9781488894619
  • Pages : 158
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

The one-stop-source powering IT Security success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful IT Security knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for IT Security innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world IT Security blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of IT Security adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future IT Security growth.


Designed for Digital by Jeanne W. Ross,Cynthia M. Beath,Martin Mocker

Designed for Digital
  • Title : Designed for Digital
  • Author : Jeanne W. Ross,Cynthia M. Beath,Martin Mocker
  • Publisher : MIT Press
  • ISBN Code : 0262042886
  • Pages : 208
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. Five Building Blocks of Digital Business Success Shared Customer Insights Operational Backbone Digital Platform Accountability Framework External Developer Platform


How To Make Money Using Google Advertising by Michael Greene

How To Make Money Using Google Advertising
  • Title : How To Make Money Using Google Advertising
  • Author : Michael Greene
  • Publisher : Createspace Independent Publishing Platform
  • ISBN Code : 9781505636208
  • Pages : 30
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Are You New To Google Advertising? Do You Want A Simple Guide To Get You Started Immediately? If so, this book will show you exactly how to get started. You'll Soon Find Out:- How To Get Started With Google Advertising - How To Use Google Adsense, Adwords, AND Make Money! - The Secrets SEO Masters Use To Improve Website Visability - The Words That You NEED To Use To Get Recognized - Things You Must Avoid (Or You'll Risk Getting Kicked-Off Google) - The Best Way To Find A Profitable Niche For Making Money! - And Much, Much More! Think Of How Rewarding It Will Feel To Finally Understand Google Advertising...


eMarketing eXcellence by PR Smith,Dave Chaffey

eMarketing eXcellence
  • Title : eMarketing eXcellence
  • Author : PR Smith,Dave Chaffey
  • Publisher : Routledge
  • ISBN Code : 113600338X
  • Pages : 360
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.


Rehumanize Your Business by Ethan Beute,Stephen Pacinelli

Rehumanize Your Business
  • Title : Rehumanize Your Business
  • Author : Ethan Beute,Stephen Pacinelli
  • Publisher : Wiley
  • ISBN Code : 1119576261
  • Pages : 200
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame. Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos—and when to replace some of your plain, typed-out communication with webcam and smartphone recordings. • Restore face-to-face communication for clarity and connection • Add a personal, human touch to your emails and other messages • Meet people who’ve sent thousands of videos • Learn to implement your own video habit in an easy, time-saving way • Boost your replies, appointments, conversion, referrals, and results dramatically If you’re ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.


Strategic Modelling and Business Dynamics by John D. W. Morecroft

Strategic Modelling and Business Dynamics
  • Title : Strategic Modelling and Business Dynamics
  • Author : John D. W. Morecroft
  • Publisher : John Wiley & Sons
  • ISBN Code : 1118994817
  • Pages : 500
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Insightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need the ability to rehearse alternative futures. By mimicking the interlocking operations of firms and industries, modelling serves as a ‘dry run’ for testing ideas, anticipating consequences, avoiding strategic pitfalls and improving future performance. Strategic Modelling and Business Dynamics is an essential guide to credible models; helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life. This updated new edition also offers a rich Learners' website with models, articles and videos, as well as a separate Instructors' website resource, with lecture slides and other course materials (see Related Websites/Extra section below). Together the book and websites deliver a powerful package of blended learning materials that: Introduce the system dynamics approach of modelling strategic problems in business and society Include industry examples and public sector applications with interactive simulators and contemporary visual modelling software Provide the latest state-of-the-art thinking, concepts and techniques for systems modelling The comprehensive Learners' website features models, microworlds, journal articles and videos. Easy-to-use simulators enable readers to experience dynamic complexity in business and society. Like would-be CEOs, readers can re-design operations and then re-simulate in the quest for well-coordinated strategy and better performance. The simulators include a baffling hotel shower, a start-up low-cost airline, an international radio broadcaster, a diversifying tyre maker, commercial fisheries and the global oil industry. "Much more than an introduction, John Morecroft’s Strategic Modelling and Business Dynamics uses interactive ‘mini-simulators and microworlds’ to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems." John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management "Illustrated by examples from everyday life, business and policy, John Morecroft expertly demonstrates how systems thinking aided by system dynamics can improve our understanding of the world around us." Stewart Robinson, Associate Dean Research, President of the Operational Research Society, Professor of Management Science, School of Business and Economics, Loughborough University


Brand Management by Paolo Popoli

Brand Management
  • Title : Brand Management
  • Author : Paolo Popoli
  • Publisher : BoD – Books on Demand
  • ISBN Code : 953513597X
  • Pages : 210
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.


Mastering the Complex Sale by Jeff Thull

Mastering the Complex Sale
  • Title : Mastering the Complex Sale
  • Author : Jeff Thull
  • Publisher : John Wiley and Sons
  • ISBN Code : 9780470632598
  • Pages : 304
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together." —Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc. "Mastering the Complex Sale brilliantly sets up value from the customer's perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment." —Samik Mukherjee, Vice President, Onshore Business, Technip "Customers need to know the value they will receive and how they will receive it. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable—Mastering the Complex Sale will be required reading for years to come!" —Lee Tschanz, Vice President, North American Sales, Rockwell Automation "Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks." —Dave Stein, CEO and Founder, ES Research Group, Inc. "Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels." —Sven Kroneberg, President, Seminarium Internacional "Jeff's main thesis—that professional customer guidance is the key to success—rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth." —Jon T. Lindekugel, President, 3M Health Information Systems, Inc. "Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today's competitive marketplace. It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference." —Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation


Ten Steps to a Results-based Monitoring and Evaluation System by Jody Zall Kusek,Ray C. Rist

Ten Steps to a Results-based Monitoring and Evaluation System
  • Title : Ten Steps to a Results-based Monitoring and Evaluation System
  • Author : Jody Zall Kusek,Ray C. Rist
  • Publisher : World Bank Publications
  • ISBN Code : 9780821382899
  • Pages : 248
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

An effective state is essential to achieving socio-economic and sustainable development. With the advent of globalization, there are growing pressures on governments and organizations around the world to be more responsive to the demands of internal and external stakeholders for good governance, accountability and transparency, greater development effectiveness, and delivery of tangible results. Governments, parliaments, citizens, the private sector, NGOs, civil society, international organizations and donors are among the stakeholders interested in better performance. As demands for greater accountability and real results have increased, there is an attendant need for enhanced results-based monitoring and evaluation of policies, programs, and projects. This Handbook provides a comprehensive ten-step model that will help guide development practitioners through the process of designing and building a results-based monitoring and evaluation system. These steps begin with a OC Readiness AssessmentOCO and take the practitioner through the design, management, and importantly, the sustainability of such systems. The Handbook describes each step in detail, the tasks needed to complete each one, and the tools available to help along the way."


The Guide to Strategic Networking by Juliette C. Mayers

The Guide to Strategic Networking
  • Title : The Guide to Strategic Networking
  • Author : Juliette C. Mayers
  • Publisher : Createspace Independent Publishing Platform
  • ISBN Code : 9781470146450
  • Pages : 168
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Building up your strategic network is a key component of getting ahead in business. It's not enough to have the skills. You must network with others who can help you get ahead. Juliette C. Mayers, president and CEO of Inspiration Zone LLC, gives you practical advice on how to build your personal brand and strategic networking plan in her new book The Guide to Strategic Networking: Dream. Plan. Create. Achieve. Mayers expands upon the principles shared in her first book to include help on how to develop an action plan. Here, she offers a mix of advice and encouragement in order to inspire you to make your dreams come true. Mayers uses examples of her own career, including how she became president of a firm specializing in multicultural consulting, brand management, and thought leadership. She also draws from her leadership experience at GE Capital, Bank of Boston, The Ad Club Foundation, and Blue Cross Blue Shield of MA. Also included are action-oriented "Making It Real" exercises to help you develop your own written strategic networking plan. Get in touch with those who can help you succeed at business and in your career-from using social media effectively to understanding the importance of attending networking events, Mayers lays out an easy roadmap for you to follow.


Good to Great by James Charles Collins,Jim Collins

Good to Great
  • Title : Good to Great
  • Author : James Charles Collins,Jim Collins
  • Publisher : Random House
  • ISBN Code : 0712676090
  • Pages : 300
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Can a good company become a great one and, if so, how?After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to


EMarketing by Rob Stokes

EMarketing
  • Title : EMarketing
  • Author : Rob Stokes
  • Publisher : Orange Groove Books
  • ISBN Code : 9781616100322
  • Pages : 150
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:


Seven Strategy Questions by Robert Simons

Seven Strategy Questions
  • Title : Seven Strategy Questions
  • Author : Robert Simons
  • Publisher : Harvard Business Press
  • ISBN Code : 1422171639
  • Pages : 224
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

To stay ahead of the pack, you must translate your organization's competitive strategy into the day-to-day actions carried out in your company. That means channeling resources into the right efforts, achieving the right balance between innovation and control, and getting everyone pulling in the same direction. How to keep all this on track? Identify critical gaps in your strategy execution processes, focus on the most important choices you must make, and understand what's at stake in each one. In this concise guide, Harvard Business School professor Robert Simons presents the seven key questions you and your team must continually ask, beginning now. These questions--including "Who is our primary customer?" "What critical performance variables are we tracking?" and "What strategic uncertainties are keeping us awake at night?"--force you to reexamine the emerging data and unspoken assumptions underlying your strategy and how it's implemented through your business processes and structures. Simons's extensive examples then help you understand your options and position you to make the tough choices needed to excel at execution. Drawing on decades of research into performance management systems and organization design, Seven Strategy Questions is a no-nonsense, must-read resource for all leaders in your organization.


Business Performance Measurement by Andy Neely

Business Performance Measurement
  • Title : Business Performance Measurement
  • Author : Andy Neely
  • Publisher : Cambridge University Press
  • ISBN Code : 9780521803427
  • Pages : 366
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

A multidisciplinary book on performance measurement that will appeal to students, researchers and managers.


I'll Get That Job! by Paolo Casamassima

I'll Get That Job!
  • Title : I'll Get That Job!
  • Author : Paolo Casamassima
  • Publisher : CreateSpace
  • ISBN Code : 9781508842026
  • Pages : 126
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Maybe you're a recent college graduate, looking for a successful start to your career. Or an experienced professional, feeling the need to try something new. Either way, a whole host of opportunities await you-but if you really hope to ace that interview and get the job you want, you'll need the right skills to get ahead. So when you're navigating the complex twists and turns of today's changing job market, let I'll Get That Job! serve as your road map and guide. Featuring advice from real HR professionals, headhunters, and team managers, this essential job-hunting companion will let you know exactly what you need to do to increase your chances, from social media presence to writing a great CV. While shedding light on the many myths and outdated "rules" that may actually bog you down in today's job-seeking experience, I'll Get That Job! serves as a source of motivation and encouragement for modern job hunters. After all, with hard work and the right mind-set, it really is possible for you to get that job you've always wanted-and become the most successful version of yourself along the way!


Ten Strategies of a World-Class Cybersecurity Operations Center by Carson Zimmerman

Ten Strategies of a World-Class Cybersecurity Operations Center
  • Title : Ten Strategies of a World-Class Cybersecurity Operations Center
  • Author : Carson Zimmerman
  • Publisher :
  • ISBN Code : 9780692243107
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Ten Strategies of a World-Class Cyber Security Operations Center conveys MITRE's accumulated expertise on enterprise-grade computer network defense. It covers ten key qualities of leading Cyber Security Operations Centers (CSOCs), ranging from their structure and organization, to processes that best enable smooth operations, to approaches that extract maximum value from key CSOC technology investments. This book offers perspective and context for key decision points in structuring a CSOC, such as what capabilities to offer, how to architect large-scale data collection and analysis, and how to prepare the CSOC team for agile, threat-based response. If you manage, work in, or are standing up a CSOC, this book is for you. It is also available on MITRE's website, www.mitre.org.


Playing to Win by A.G. Lafley,Roger L. Martin

Playing to Win
  • Title : Playing to Win
  • Author : A.G. Lafley,Roger L. Martin
  • Publisher : Harvard Business Press
  • ISBN Code : 1422187403
  • Pages : 272
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Are you just playing—or playing to win? Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies. Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win. The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: • What is our winning aspiration? • Where will we play? • How will we win? • What capabilities must we have in place to win? • What management systems are required to support our choices? The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.


Digital Marketing Management by Debra Zahay

Digital Marketing Management
  • Title : Digital Marketing Management
  • Author : Debra Zahay
  • Publisher : Business Expert Press
  • ISBN Code : 1606499254
  • Pages : 146
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.


From Big Data to Big Profits by Russell Walker

From Big Data to Big Profits
  • Title : From Big Data to Big Profits
  • Author : Russell Walker
  • Publisher : Oxford University Press, USA
  • ISBN Code : 0199378320
  • Pages : 320
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Vast holdings and assessment of consumer data by large companies are not new phenomena. Firms' ability to leverage the data to reach customers in targeted campaigns and gain market share is, and on an unprecedented scale. Major companies have moved from serving as data or inventory storehouses, suppliers, and exchange mechanisms to monetizing their data and expanding the products they offer. Such changes have implications for both firms and consumers in the coming years. In From Big Data to Big Profits, Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and the ways in which external Big Data is developed for gauging, or even prompting, customer buying decisions. Walker examines the nature of Big Data, the novel measures they create for market activity, and the payoffs they can offer from the connectedness of the business and social world. With case studies from Apple, Netflix, Google, and Amazon, Walker both explores the market transformations that are changing perceptions of Big Data, and provides a framework for assessing and evaluating Big Data. Although the world appears to be moving toward a marketplace where consumers will be able to "pull" offers from firms, rather than simply receiving offers, Walker observes that such changes will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for graduate students and professionals with an interest in Big Data, digital platforms, and analytics.


A Basic Guide to Exporting by N.A

A Basic Guide to Exporting
  • Title : A Basic Guide to Exporting
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 254
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

From the Publisher: A Basic Guide to Exporting provides a complete overview of the basics of exporting.


Marketing Insights from A to Z by Philip Kotler

Marketing Insights from A to Z
  • Title : Marketing Insights from A to Z
  • Author : Philip Kotler
  • Publisher : John Wiley & Sons
  • ISBN Code : 1118045610
  • Pages : 224
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.


Retail Survival of the Fittest: 7 Ways to Future Proof Your Retail Store by Francesca Nicasio

Retail Survival of the Fittest: 7 Ways to Future Proof Your Retail Store
  • Title : Retail Survival of the Fittest: 7 Ways to Future Proof Your Retail Store
  • Author : Francesca Nicasio
  • Publisher : Lulu Press, Inc
  • ISBN Code : 1483420752
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Retail Survival of the Fittest: 7 Ways to Future-Proof Your Retail Store is a practical guide to modern-day retail success. Learn how to use mobile technology, big data, and other digital tools to improve your brick-and-mortar store and ensure that it is well-equipped to engage and convert today’s savvy shoppers. From understanding consumers and boosting customer loyalty to leveraging data and implementing an omnichannel retail strategy, Retail Survival of the Fittest gives you need-to-know lessons on how to adapt to the new and increasingly competitive retail playing field. In addition to providing insights and how-to tips, Retail Survival of the Fittest also introduces you to other successful merchants and shows you exactly what they do to thrive in the modern retail realm. Most important, each chapter comes with a set of action steps to help you implement the tips discussed in the book and enable you to get started on future-proofing your store.


The Art of Opportunity by Marc Sniukas,Parker Lee,Matt Morasky

The Art of Opportunity
  • Title : The Art of Opportunity
  • Author : Marc Sniukas,Parker Lee,Matt Morasky
  • Publisher : John Wiley & Sons
  • ISBN Code : 1119151589
  • Pages : 288
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Acknowledgements -- Dedications -- Forward -- Welcome to the new world of strategic innovation&business design thinking -- Discover new growth opportunities -- Craft your strategy -- Launch your new growth business -- Mastering the art : business design thinking -- Index


Jobs to Be Done by Anthony W. Ulwick

Jobs to Be Done
  • Title : Jobs to Be Done
  • Author : Anthony W. Ulwick
  • Publisher :
  • ISBN Code : 9780990576747
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.


Mobile Device Management by Markus Pierer

Mobile Device Management
  • Title : Mobile Device Management
  • Author : Markus Pierer
  • Publisher : Springer
  • ISBN Code : 3658150467
  • Pages : 109
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Ing. Markus Pierer M.Sc. proves whether or not there is a generic valid system comparison approach for various individual specifications facilitating the selection process for organizations. He illustrates important basics of enterprise mobility management, realizes classification of mobile devices and accomplishes conceptual definitions. The author divides feature descriptions in categories, thus making various different systems comparable and consistent. This comparison aims at integrating mobile devices in the existing infrastructure of small and medium-sized enterprises.


10x Marketing Formula by Garrett Moon

10x Marketing Formula
  • Title : 10x Marketing Formula
  • Author : Garrett Moon
  • Publisher : Coschedule
  • ISBN Code : 9780692048276
  • Pages : 366
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.


The $100 Startup by Chris Guillebeau

The $100 Startup
  • Title : The $100 Startup
  • Author : Chris Guillebeau
  • Publisher : Broadway Business
  • ISBN Code : 0307951529
  • Pages : 285
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Shares advice for transitioning away from unfulfilling jobs to embark on adventurous, meaningful careers, outlining recommendations for starting a personal business with a minimum of time and investment while turning ideas into higher income levels. 60,000 first printing.


Cover Letter Magic by Wendy S. Enelow,Louise Kursmark

Cover Letter Magic
  • Title : Cover Letter Magic
  • Author : Wendy S. Enelow,Louise Kursmark
  • Publisher : Jist Works
  • ISBN Code : 9781563709869
  • Pages : 412
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Summary:

Professional resume and cover letter writers reveal their inside secrets for creating phenomenal cover letters that get attention and land interviews. Features more than 150 sample cover letters written for all types of job seekers, including the Before-and-After transformations that can make boring letters fabulous.