Good And Cheap

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Good and Cheap

Good and Cheap Pdf/ePub eBook Author:
Editor: Workman Publishing
ISBN: 0761184171
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Good and Cheap by Summary

By showing that kitchen skill, and not budget, is the key to great food, Good and Cheap will help you eat well—really well—on the strictest of budgets. Created for people who have to watch every dollar—but particularly those living on the U.S. food stamp allotment of $4.00 a day—Good and Cheap is a cookbook filled with delicious, healthful recipes backed by ideas that will make everyone who uses it a better cook. From Spicy Pulled Pork to Barley Risotto with Peas, and from Chorizo and White Bean Ragù to Vegetable Jambalaya, the more than 100 recipes maximize every ingredient and teach economical cooking methods. There are recipes for breakfasts, soups and salads, lunches, snacks, big batch meals—and even desserts, like crispy, gooey Caramelized Bananas. Plus there are tips on shopping smartly and the minimal equipment needed to cook successfully. And when you buy one, we give one! With every copy of Good and Cheap purchased, the publisher will donate a free copy to a person or family in need. Donated books will be distributed through food charities, nonprofits, and other organizations. You can feel proud that your purchase of this book supports the people who need it most, giving them the tools to make healthy and delicious food. An IACP Cookbook Awards Winner.

Vegan on the Cheap

Vegan on the Cheap Pdf/ePub eBook Author: Robin Robertson
Editor: Houghton Mifflin Harcourt
ISBN: 0544188594
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Vegan on the Cheap by Robin Robertson Summary

You don't have to blow your budget to eat great meatless and dairy-free meals every day. With Vegan on the Cheap, you can enjoy delicious vegan meals every day of the week. Veteran food writer and vegan authority Robin Robertson provides 150 mouth-watering, exciting recipes that cost just 50 cents to $2 per serving-hefty savings to go with hearty vegan meals.This book presents great options for savory soups and stews, satisfying salads, hearty noodle dishes, first-class casseroles, favorites for the slow cooker, and meatless and dairy-free recipes for classics like pizza, burgers, and sandwiches. Plus, there's even a chapter for desserts to satisfy every sweet tooth. Throughout the book, smart tips and creative ideas help you save money by cooking in bulk, prepping meals in advance, and finding tasty ways to reuse leftovers.Includes 150 money-saving recipes for delicious vegan meals like Walnut-Dusted Fettuccine with Caramelized Vegetables and Fresh Pear GaletteWritten by renowned vegan and vegetarian expert and food writer Robin Robertson, author of 1,000 Vegan Recipes Features cost-per-serving icons that highlight the cost of each affordable dishPacked with affordable recipes and money-saving tips, this is the ultimate resource for every vegan kitchen.

Good Food Eat Well: Cheap and Healthy

Good Food Eat Well: Cheap and Healthy Pdf/ePub eBook Author: Good Food Guides
Editor: Random House
ISBN: 1473530458
FileSize: 1847kb
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Good Food Eat Well: Cheap and Healthy by Good Food Guides Summary

We're all trying to eat more healthily these days, but popular recipes often include hard-to-find and expensive ingredients. Good Food Eat Well: Cheap and Healthy is a comprehensive collection of fresh, healthy and reasonably priced recipes for every day of the week. It includes 150 balanced recipes based on store-cupboard ingredients, from delicious smoothies and soups to hearty main meals and tasty but better-for-you treats. All the recipes are short and simple with easy-to-follow steps, and all are accompanied by a full-colour photograph of the finished dish.

Budget Bytes

Budget Bytes Pdf/ePub eBook Author: Beth Moncel
Editor: Penguin
ISBN: 1101617152
FileSize: 489kb
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Budget Bytes by Beth Moncel Summary

The debut cookbook from the Saveur blog award-winning Internet expert on making eating cheap dependably delicious As a college grad during the recent great recession, Beth Moncel found herself, like so many others, broke. Unwilling to sacrifice eating healthy and well—and armed with a degree in nutritional science—Beth began tracking her costs with obsessive precision, and soon cut her grocery bill in half. Eager to share her tips and recipes, she launched her blog, Budget Bytes. Soon the blog received millions of readers clamoring for more. Beth's eagerly awaited cookbook proves cutting back on cost does not mean cutting back on taste. Budget Bytes has more than 100 simple, healthy, and delicious recipes, including Greek Steak Tacos, Coconut Chicken Curry, Chorizo Sweet Potato Enchilada, and Teriyaki Salmon with Sriracha Mayonnaise, to name a few. It also contains expert principles for saving in the kitchen—including how to combine inexpensive ingredients with expensive to ensure that you can still have that steak you’re craving, and information to help anyone get acquainted with his or her kitchen and get maximum use out of the freezer. Whether you’re urban or rural, vegan or paleo, Budget Bytes is guaranteed to delight both the palate and the pocketbook.

The $5 a Meal College Vegetarian Cookbook

The $5 a Meal College Vegetarian Cookbook Pdf/ePub eBook Author: Nicole Cormier
Editor: Simon and Schuster
ISBN: 1440552681
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The $5 a Meal College Vegetarian Cookbook by Nicole Cormier Summary

300+ meat-free dishes for $5 or less! Tired of your dining hall's sorry excuse for a vegetarian meal? Can't afford to spend all your money on mediocre takeout? Well, now you can enjoy hundreds of delicious, meat-free dishes that will not only satisfy your cravings but your wallet, too! The $5 a Meal College Vegetarian Cookbook makes it easy to create satisfying vegetarian dishes you'll actually want to eat. Featuring simple instructions and more than 300 tasty recipes, this book provides you with a variety of meat-free meals that will keep you full throughout the day. Best of all, each dish will only cost you no more than $5, so you'll never have to worry about breaking the bank when you create soon-to-be favorites, such as: Potato poblano breakfast burritos Avocado and shiitake pot stickers Hearty mexican taco salad Quinoa and hummus sandwich wrap Easy eggplant parmigiana Chocolate mocha ice cream Whether you need an energy-boosting breakfast, a cram-session snack, or a date-night entree, you will get the most out of your meals--and budget--with The $5 a Meal College Vegetarian Cookbook.

The Art of Simple Food

The Art of Simple Food Pdf/ePub eBook Author: Alice Waters
Editor: Clarkson Potter
ISBN: 0307885585
FileSize: 370kb
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The Art of Simple Food by Alice Waters Summary

An indispensable resource for home cooks from the woman who changed the way Americans think about food. Perhaps more responsible than anyone for the revolution in the way we eat, cook, and think about food, Alice Waters has “single-handedly chang[ed] the American palate” according to the New York Times. Her simple but inventive dishes focus on a passion for flavor and a reverence for locally produced, seasonal foods. With an essential repertoire of timeless, approachable recipes chosen to enhance and showcase great ingredients, The Art of Simple Food is an indispensable resource for home cooks. Here you will find Alice’s philosophy on everything from stocking your kitchen, to mastering fundamentals and preparing delicious, seasonal inspired meals all year long. Always true to her philosophy that a perfect meal is one that’s balanced in texture, color, and flavor, Waters helps us embrace the seasons’ bounty and make the best choices when selecting ingredients. Fill your market basket with pristine produce, healthful grains, and responsibly raised meat, poultry, and seafood, then embark on a voyage of culinary rediscovery that reminds us that the most gratifying dish is often the least complex.

How to Feed Yourself

How to Feed Yourself Pdf/ePub eBook Author: Spoon University
Editor: Harmony
ISBN: 0525573747
FileSize: 484kb
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How to Feed Yourself by Spoon University Summary

There’s a time in life when you wake up and realize you’re on your own: if you don’t feed yourself, it’s buttered noodles for the rest of your days. HOW TO FEED YOURSELF gives you exactly what you need to take control of your tiny kitchen and feed yourself depending on what's in your fridge, what you're craving, and what's happening in your life. The goal isn’t to be perfect, but to finally cook like a real adult. No special equipment or skills or ingredients or magic required. These recipes are based on the foods you probably have lying around—eggs, chicken, pasta, fish, potatoes, toast, grains, greens, and bananas. Once you’ve got those basics down, you’ll learn how to make them anything but basic with dishes like Really Legit Breakfast Tacos, Leftover Vodka Pasta Sauce, and Empty Peanut Butter Jar Noodles. Next, you’ll discover new flavor variations, including cinnamon toast three ways, how to make chicken not bland, and a complete theory of the seven best ways to stir fry. The real world of feeding yourself is actually pretty great. Welcome. Go forth and cook like a real person.

Well Fed, Flat Broke

Well Fed, Flat Broke Pdf/ePub eBook Author: Emily Wight
Editor: arsenal pulp press
ISBN: 1551525801
FileSize: 1872kb
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Well Fed, Flat Broke by Emily Wight Summary

A down-to-earth cookbook that proves you don't need a lot of money to create nutritious, beautiful meals at home. In this winsome cookbook, blogger Emily Wight offers fantastic recipes, ideas, and advice on how to prepare imaginative, nutritious, and delectable meals without breaking the bank. Perfect for students, families, and anyone on a budget. Well-Fed, Flat Broke proves that while you may occasionally be flat broke, you can always be well fed. This collection of 120 recipes ranges from the simple (perfect scrambled eggs, rice and lentils) to the sublime (Orecchiette with White Beans and Sausage, Mustard-fried Chicken). Chapters are organized by ingredient so that you can easily build a meal from what you have on hand. Well Fed, Flat Broke has flavours to please every palette including Thai, Dutch, Indonesian, and Latin American-inspired recipes such as Kimchi Pancakes, Salvadoran Roast Chicken, and Pantry Kedgeree, reflecting a diverse array of affordable ingredients and products in grocery stores, markets, and delis. Emily is a working mother and wife who lives with a picky toddler in one of Canada's most expensive cities. She offers readers real-talk about food, strategic shopping tips, sound advice for picky eaters, and suggestions on how to build a well-stocked, yet inexpensive pantry. Cooking every night can be challenging for busy families who are short on time and lean in budget; Emily includes plenty of one-pot dishes to keep everyone healthy, full, and happy. With friendly charm and practical advice, Well Fed, Flat Broke will have you eating like a millionaire without having to spend like one. Emily Wight is a writer and home cook who's been blogging about food for the past six years.

$5 a Meal College Cookbook

$5 a Meal College Cookbook Pdf/ePub eBook Author: Rhonda Lauret Parkinson,B.E. Horton
Editor: Simon and Schuster
ISBN: 1440507287
FileSize: 1790kb
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$5 a Meal College Cookbook by Rhonda Lauret Parkinson,B.E. Horton Summary

Say goodbye to the dining hall! Need a break from the monotony of your meal plan? Can't afford to waste money on lukewarm takeout? Well, now you can ditch the dining hall's soggy excuse for the Monday-night special thanks to this appetite-saving book packed with cheap, easy, and delicious recipes. Offering up more than 300 hassle-free dishes, this cookbook will not only satisfy your hunger but your meager bank account, too! Whether you need a morning-after greasy breakfast, a cram-session snack, or date-night entree, here you'll find ideas for everything you crave, including: Western Omelet Asian Lettuce Wraps Easy Eggplant Parmesan Simple Pepper Steak Decadent Apple Crisp Saving you from overcooked, overpriced, and dull dishes, if you have to buy a book for college, this is required reading.

Good Stocks Cheap: Value Investing with Confidence for a Lifetime of Stock Market Outperformance

Good Stocks Cheap: Value Investing with Confidence for a Lifetime of Stock Market Outperformance Pdf/ePub eBook Author: Kenneth Jeffrey Marshall
Editor: McGraw Hill Professional
ISBN: 1259836088
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Good Stocks Cheap: Value Investing with Confidence for a Lifetime of Stock Market Outperformance by Kenneth Jeffrey Marshall Summary

Power through the ups and downs of the market with the Value Investing Model. Stock prices fluctuate unpredictably. But company values stay relatively steady. This insight is the basis of value investing, the capital management strategy that performs best over the long term. With Good Stocks Cheap, you can get started in value investing right now. Longtime outperforming value investor, professor, and international speaker Kenneth Jeffrey Marshall provides step-by-step guidance for creating your own value investing success story. You’ll learn how to: • Master any company with fundamental analysis • Distinguish between a company’s stock price from its worth • Measure your own investment performance honestly • Identify the right price at which to buy stock in a winning company • Hold quality stocks fearlessly during market swings • Secure the fortitude necessary to make the right choices and take the right actions Marshall leaves no stone unturned. He covers all the fundamental terms, concepts, and skills that make value investing so effective. He does so in a way that’s modern and engaging, making the strategy accessible to any motivated person regardless of education, experience, or profession. His plain explanations and simple examples welcome both investing newcomers and veterans. Good Stocks Cheap is your way forward because the Value Investing Model turns market gyrations into opportunities. It works in bubbles by showing which companies are likely to excel over time, and in downturns by revealing which of these leading businesses are the most underpriced. Build a powerful portfolio poised to deliver outstanding outcomes over a lifetime. Put the strength of value investing to work for you with Good Stocks Cheap.

Fast and Easy Five-Ingredient Recipes: A Cookbook for Busy People

Fast and Easy Five-Ingredient Recipes: A Cookbook for Busy People Pdf/ePub eBook Author: Philia Kelnhofer
Editor: The Countryman Press
ISBN: 158157536X
FileSize: 406kb
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Fast and Easy Five-Ingredient Recipes: A Cookbook for Busy People by Philia Kelnhofer Summary

When you’re short on time, you’ll love these big-on-flavor, crazy easy meals. Cooking can sometimes involve mile-long ingredient lists and require more time than one cares to spend in the kitchen after a busy day. With Fast and Easy Five Ingredient Recipes you'll find over 100 recipes that only require five ingredients (or less) and use simple ingredients in unique ways. Recipes include: Southern Style Chicken Sliders Spinach Alfredo Lasagna Pulled Pork Carnita Tacos Homemade Pizza Pockets Peanut Butter Sea Salt Cookies Whether for weeknight meals or last minute dinner parties, these five-ingredient recipes will save you time and money…and they’re delicious too!

Cut Your Grocery Bill in Half with America's Cheapest Family

Cut Your Grocery Bill in Half with America's Cheapest Family Pdf/ePub eBook Author: Steve Economides,Annette Economides
Editor: Thomas Nelson
ISBN: 1400203104
FileSize: 906kb
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Cut Your Grocery Bill in Half with America's Cheapest Family by Steve Economides,Annette Economides Summary

You Can Save Thousands a Year on Your Grocery Bill Without Cutting Coupons Imagine grocery shopping once-a-week or less, eating healthier, and having more free time—all while saving money. Sound too good to be true? For the Economides family, it’s a reality, and it can be yours too. What could the average family do with an extra $3,000 a year? America’s Cheapest Family® shows you strategies, tips, tools, and tricks in Cut Your Grocery Bill in Half, so you can achieve huge savings year after year. It’s a fact, the Economides say, saving money on groceries is one of the quickest ways to start making a positive difference in your family’s financial future. And these tips and strategies can work whether you’re shopping for seven or for one. Spend less time shopping and cooking Get more bang for your grocery buck Plan meals for picky eaters and busy schedules Discover kitchen tools that streamline meal preparations Learn many ways to eat out or eat in and save big Turn your freezer into a money-making machine Endorsements: "Many people think that it's impossible to reduce your grocery bill by 50%. But you can. Steve and Annette Economides provide step-by-step instructions in "Cut Your Grocery Bill in Half." Tools that are practical and easy to follow. No special shopping or cooking skills required. Anyone can see a surprising reduction in their grocery budget if they follow the Economides' methods. And, best of all, the savings begin right away. You don't need to finish the whole book to benefit. You'll find money-saving ideas that you can put to use in the first chapter, and every chapter thereafter. Normally I advise people to check books out of the library and save the cost of the book. But this is one do-it-yourself guide to lower grocery bills that you'll want to have on your bookshelf or kitchen countertop." Gary Foreman, Publisher, The DollarStretcher.com “If you are eager to save on groceries, but don't always have the time to clip coupons, this book is for you! It’s perfect if you're interested in more ways to cut costs, reduce waste, and get organized. This is an awesome book for the novice or the skilled cook.” Tawra Kellam and Jill Cooper—editors of LivingOnADime.com and authors of “Dining On A Dime Cookbook” “I've known Steve and Annette for several years and they definitely live what they believe. If you're serious about spending less money at the grocery store, this book offers some practical ways to achieve your goal. When it comes to stretching your dollar, I know of no one with more experience than Steve and Annette.” JJ Heller—Singer/Songwriter

A History of Cookbooks

A History of Cookbooks Pdf/ePub eBook Author: Henry Notaker
Editor: Univ of California Press
ISBN: 0520967283
FileSize: 1861kb
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A History of Cookbooks by Henry Notaker Summary

A History of Cookbooks provides a sweeping literary and historical overview of the cookbook genre, exploring its development as a part of food culture beginning in the Late Middle Ages. Studying cookbooks from various Western cultures and languages, Henry Notaker traces the transformation of recipes from brief notes with ingredients into detailed recipes with a specific structure, grammar, and vocabulary. In addition, he reveals that cookbooks go far beyond offering recipes: they tell us a great deal about nutrition, morals, manners, history, and menus while often providing entertaining reflections and commentaries. This innovative book demonstrates that cookbooks represent an interesting and important branch of nonfiction literature.

Cooking at Home

Cooking at Home Pdf/ePub eBook Author: David Chang,Priya Krishna
Editor: Clarkson Potter
ISBN: 1524759252
FileSize: 367kb
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Cooking at Home by David Chang,Priya Krishna Summary

NEW YORK TIMES BESTSELLER • The founder of Momofuku cooks at home . . . and that means mostly ignoring recipes, using tools like the microwave, and taking inspiration from his mom to get a great dinner done fast. NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY TASTE OF HOME David Chang came up as a chef in kitchens where you had to do everything the hard way. But his mother, one of the best cooks he knows, never cooked like that. Nor did food writer Priya Krishna’s mom. So Dave and Priya set out to think through the smartest, fastest, least meticulous, most delicious, absolutely imperfect ways to cook. From figuring out the best ways to use frozen vegetables to learning when to ditch recipes and just taste and adjust your way to a terrific meal no matter what, this is Dave’s guide to substituting, adapting, shortcutting, and sandbagging—like parcooking chicken in a microwave before blasting it with flavor in a four-minute stir-fry or a ten-minute stew. It’s all about how to think like a chef . . . who’s learned to stop thinking like a chef.

Just Cook It!

Just Cook It! Pdf/ePub eBook Author: Justin Chapple
Editor: HarperCollins
ISBN: 0544968859
FileSize: 1916kb
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Just Cook It! by Justin Chapple Summary

Delicious, fun, and easy recipes and tips for everyday cooking from Justin Chapple, Food & Wine’s test kitchen whiz and TODAY show regular Justin Chapple may have trained at the French Culinary Institute, but he knows how people really cook at home. He grew up with a large family, first learning kitchen tricks from his grandmother who made do with whatever they had, and she made the food delicious. Now Justin is the host of Food & Wine’s award-nominated Mad Genius Tips video cooking series, and appears regularly on TODAY and other television shows as their resident kitchen hack expert. In his job as the Deputy Editor of the test kitchen, he’s often asked to take recipes from superstar chefs (think David Chang and Thomas Keller) and simplify them for home cooks. Now he is putting all of his expertise to good use in Just Cook It!, a collection of 145 mouthwatering recipes like Avocado Pizza with Dukka and Stovetop Mac-n-Cheese with Bacon Breadcrumbs, with Justin’s signature time-saving tips and hacks throughout.

Fast Easy Cheap Vegan

Fast Easy Cheap Vegan Pdf/ePub eBook Author: Sam Turnbull
Editor: Appetite by Random House
ISBN: 0525610863
FileSize: 1844kb
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Fast Easy Cheap Vegan by Sam Turnbull Summary

From Sam Turnbull, the bestselling author of Fuss-Free Vegan, and creator of the blog It Doesn't Taste Like Chicken, comes her eagerly awaited second cookbook. She is cooking up even simpler vegan comfort food--on a budget, with fewer ingredients, and in 30 minutes or less! Some people think that a vegan diet can be too time-consuming, too much work, and too expensive! In Sam Turnbull's Fast Easy Cheap Vegan, she's busting those myths and showing us just how simple (with 10 ingredients or fewer), inexpensive (for $10 or less), and quick (in 30 minutes or less) it can be to cook delicious plant-based comfort food at home. Wholesome recipes can be made using items you already have in your pantry and fridge. And if they're not stocked in your kitchen, these ingredients are easily found at your local grocery store. Fast Easy Cheap Vegan is filled with 101 recipes, many of them perfect for busy weeknights, like 10-Ingredient Creamy Basil Gnocchi, Gorgeous Greek Bowl, and Quicker Quesadillas. You'll have tons of options for speedy breakfasts and lunches, including Oatmeal Breakfast Cookies, 20-Minute Breakfast Sandwiches, 15-Minute Apple Chickpea Salad, and DIY Instant Ramen Soup, and no shortage of ready-to-go snacks, like Cheesy Cracker Snackers, Loaded Queso Dip, and Cool Ranch Popcorn. And don't skip dessert because there's Lickety-Split Ice Cream, Easy Peasy Peanut Butter Squares, Brownie in a Cup, and 10-Minute Mini Berry¬ Crisp. Fast Easy Cheap Vegan is all about smart tips and easy techniques that simplify cooking. Many recipes are one-pot, freezer-friendly, and make-ahead meals, creating a stress-free kitchen. So whether it's breakfast, lunch, dinner, or dessert, Sam has thought of everything to help get delicious, fuss-free meals on the table in no time flat.

Where the Crawdads Sing

Where the Crawdads Sing Pdf/ePub eBook Author: Delia Owens
Editor: Penguin
ISBN: 0735219117
FileSize: 329kb
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Where the Crawdads Sing by Delia Owens Summary

SOON TO BE A MAJOR MOTION PICTURE—The #1 New York Times bestselling worldwide sensation with more than 12 million copies sold, hailed by The New York Times Book Review as “a painfully beautiful first novel that is at once a murder mystery, a coming-of-age narrative and a celebration of nature.” For years, rumors of the “Marsh Girl” have haunted Barkley Cove, a quiet town on the North Carolina coast. So in late 1969, when handsome Chase Andrews is found dead, the locals immediately suspect Kya Clark, the so-called Marsh Girl. But Kya is not what they say. Sensitive and intelligent, she has survived for years alone in the marsh that she calls home, finding friends in the gulls and lessons in the sand. Then the time comes when she yearns to be touched and loved. When two young men from town become intrigued by her wild beauty, Kya opens herself to a new life—until the unthinkable happens. Where the Crawdads Sing is at once an exquisite ode to the natural world, a heartbreaking coming-of-age story, and a surprising tale of possible murder. Owens reminds us that we are forever shaped by the children we once were, and that we are all subject to the beautiful and violent secrets that nature keeps.

Overdressed

Overdressed Pdf/ePub eBook Author: Elizabeth L. Cline
Editor: Penguin
ISBN: 1101560584
FileSize: 1685kb
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Overdressed by Elizabeth L. Cline Summary

Until recently, Elizabeth Cline was a typical American consumer. She’d grown accustomed to shopping at outlet malls, discount stores like T.J. Maxx, and cheap but trendy retailers like Forever 21, Target, and H&M. She was buying a new item of clothing almost every week (the national average is sixty-four per year) but all she had to show for it was a closet and countless storage bins packed full of low-quality fads she barely wore—including the same sailor-stripe tops and fleece hoodies as a million other shoppers. When she found herself lugging home seven pairs of identical canvas flats from Kmart (a steal at $7 per pair, marked down from $15!), she realized that something was deeply wrong. Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. Retailers are pro­ducing clothes at enormous volumes in order to drive prices down and profits up, and they’ve turned clothing into a disposable good. After all, we have little reason to keep wearing and repairing the clothes we already own when styles change so fast and it’s cheaper to just buy more. But what are we doing with all these cheap clothes? And more important, what are they doing to us, our society, our environment, and our economic well-being? In Overdressed, Cline sets out to uncover the true nature of the cheap fashion juggernaut, tracing the rise of budget clothing chains, the death of middle-market and independent retail­ers, and the roots of our obsession with deals and steals. She travels to cheap-chic factories in China, follows the fashion industry as it chases even lower costs into Bangladesh, and looks at the impact (both here and abroad) of America’s drastic increase in imports. She even explores how cheap fashion harms the charity thrift shops and textile recyclers where our masses of cloth­ing castoffs end up. Sewing, once a life skill for American women and a pathway from poverty to the middle class for workers, is now a dead-end sweatshop job. The pressures of cheap have forced retailers to drastically reduce detail and craftsmanship, making the clothes we wear more and more uniform, basic, and low quality. Creative inde­pendent designers struggle to produce good and sustainable clothes at affordable prices. Cline shows how consumers can break the buy-and-toss cycle by supporting innovative and stylish sustainable designers and retailers, refash­ioning clothes throughout their lifetimes, and mending and even making clothes themselves. Overdressed will inspire you to vote with your dollars and find a path back to being well dressed and feeling good about what you wear.

The Healthy College Cookbook

The Healthy College Cookbook Pdf/ePub eBook Author: Alexandra Nimetz,Jason Stanley,Emeline Starr
Editor: Storey Publishing
ISBN: 1603426477
FileSize: 841kb
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The Healthy College Cookbook by Alexandra Nimetz,Jason Stanley,Emeline Starr Summary

If the pizza-delivery guy is in your apartment more often than your roommate, The Healthy College Cookbook is exactly what you need. Whether you’re a meat lover, vegetarian, or vegan, you’ll find simple and adaptable recipes for quick breakfasts, portable snacks, fresh lunches, and satisfying dinners. Busy students will love these tasty, nutritious recipes.

A History of the World in Seven Cheap Things

A History of the World in Seven Cheap Things Pdf/ePub eBook Author: Raj Patel,Jason W. Moore
Editor: Univ of California Press
ISBN: 0520966376
FileSize: 1665kb
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A History of the World in Seven Cheap Things by Raj Patel,Jason W. Moore Summary

Nature, money, work, care, food, energy, and lives: these are the seven things that have made our world and will shape its future. In making these things cheap, modern commerce has transformed, governed, and devastated Earth. In A History of the World in Seven Cheap Things, Raj Patel and Jason W. Moore present a new approach to analyzing today’s planetary emergencies. Bringing the latest ecological research together with histories of colonialism, indigenous struggles, slave revolts, and other rebellions and uprisings, Patel and Moore demonstrate that throughout history, crises have always prompted fresh strategies to make the world cheap and safe for capitalism. At a time of crisis in all seven cheap things, innovative and systemic thinking is urgently required. This book proposes a radical new way of understanding—and reclaiming—the planet in the turbulent twenty-first century.

Crap

Crap Pdf/ePub eBook Author: Wendy A. Woloson
Editor: University of Chicago Press
ISBN: 022666449X
FileSize: 434kb
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Crap by Wendy A. Woloson Summary

Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small. Metal, fabric, and a whole lot of plastic. So much crap. Abundant cheap stuff is about as American as it gets. And it turns out these seemingly unimportant consumer goods offer unique insights into ourselves—our values and our desires. In Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't even really want. Woloson does not mock these ordinary, everyday possessions but seeks to understand them as a way to understand aspects of ourselves, socially, culturally, and economically: Why do we—as individuals and as a culture—possess these things? Where do they come from? Why do we want them? And what is the true cost of owning them? Woloson tells the history of crap from the late eighteenth century up through today, exploring its many categories: gadgets, knickknacks, novelty goods, mass-produced collectibles, giftware, variety store merchandise. As Woloson shows, not all crap is crappy in the same way—bric-a-brac is crappy in a different way from, say, advertising giveaways, which are differently crappy from commemorative plates. Taking on the full brilliant and depressing array of crappy material goods, the book explores the overlooked corners of the American market and mindset, revealing the complexity of our relationship with commodity culture over time. By studying crap rather than finely made material objects, Woloson shows us a new way to truly understand ourselves, our national character, and our collective psyche. For all its problems, and despite its disposability, our crap is us.

More Home Cooking

More Home Cooking Pdf/ePub eBook Author: Laurie Colwin
Editor: HarperCollins
ISBN: 0063062801
FileSize: 701kb
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More Home Cooking by Laurie Colwin Summary

With a new foreword by Deb Perelman of Smitten Kitchen, the triumphant sequel to Home Cooking by “a home cook, like you and me, whose charm and lack of pretension make her wonderfully human and a welcome companion as she chatters on about the small culinary accomplishments and discoveries that occur in her kitchen” (Chicago Tribune). Lucky readers in the 1970s and ’80s discovered Laurie Colwin’s urbane, witty fiction in The New Yorker, as well as her warm, engaging food writing in Gourmet magazine columns. More Home Cooking, the second collection of these columns, is an expression of Colwin’s lifelong passion for cuisine and offers a delightful mix of recipes, advice, and personal anecdotes from the kitchen and beyond. She muses over the many charms and challenges of cooking at home in timeless essays including “Desserts That Quiver,” “Real Food for Tots,” and “Catering on One Dollar a Head.” As informative as it is entertaining, and filled with Colwin’s trademark down-to-earth charm and wit, More Home Cooking is a rare treat for anyone who spends time in the kitchen and feels “like having a great conversation with someone that you love” (Samantha Bee).

Moneyball: The Art of Winning an Unfair Game

Moneyball: The Art of Winning an Unfair Game Pdf/ePub eBook Author: Michael Lewis
Editor: W. W. Norton & Company
ISBN: 0393066231
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Moneyball: The Art of Winning an Unfair Game by Michael Lewis Summary

"This delightfully written, lesson-laden book deserves a place of its own in the Baseball Hall of Fame." —Forbes Moneyball is a quest for the secret of success in baseball. In a narrative full of fabulous characters and brilliant excursions into the unexpected, Michael Lewis follows the low-budget Oakland A's, visionary general manager Billy Beane, and the strange brotherhood of amateur baseball theorists. They are all in search of new baseball knowledge—insights that will give the little guy who is willing to discard old wisdom the edge over big money.

In Bibi's Kitchen

In Bibi's Kitchen Pdf/ePub eBook Author: Hawa Hassan
Editor: Ten Speed Press
ISBN: 198485674X
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In Bibi's Kitchen by Hawa Hassan Summary

Grandmothers from eight eastern African countries welcome you into their kitchens to share flavorful recipes and stories of family, love, and tradition in this transporting cookbook-meets-travelogue. “Their food is alive with the flavors of mangoes, cinnamon, dates, and plantains and rich with the history of the continent that had been a culinary unknown for much too long.”—Jessica B. Harris, food historian, journalist, and public speaker IACP AWARD FINALIST • LONGLISTED FOR THE ART OF EATING PRIZE • NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY The New Yorker • The New York Times Book Review • The Washington Post • Bon Appétit • NPR • San Francisco Chronicle • Food Network • Vogue • Delish • The Guardian • Smithsonian Magazine • Salon • Town & Country In this incredible volume, Somali chef Hawa Hassan and food writer Julia Turshen present 75 recipes and stories gathered from bibis (or grandmothers) from eight African nations: South Africa, Mozambique, Madagascar, Comoros, Tanzania, Kenya, Somalia, and Eritrea. Most notably, these eight countries are at the backbone of the spice trade, many of them exporters of things like pepper and vanilla. We meet women such as Ma Shara, who helps tourists “see the real Zanzibar” by teaching them how to make her famous Ajemi Bread with Carrots and Green Pepper; Ma Vicky, who now lives in suburban New York and makes Matoke (Stewed Plantains with Beans and Beef) to bring the flavor of Tanzania to her American home; and Ma Gehennet from Eritrea who shares her recipes for Kicha (Eritrean Flatbread) and Shiro (Ground Chickpea Stew). Through Hawa’s writing—and her own personal story—the women, and the stories behind the recipes, come to life. With evocative photography shot on location by Khadija Farah, and food photography by Jennifer May, In Bibi's Kitchen uses food to teach us all about families, war, loss, migration, refuge, and sanctuary.

Old-Fashioned Economical Cooking

Old-Fashioned Economical Cooking Pdf/ePub eBook Author: Winifred S. Gibbs
Editor: Simon and Schuster
ISBN: 1944686584
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Old-Fashioned Economical Cooking by Winifred S. Gibbs Summary

Including a new foreword by New York Times bestselling cookbook author Leanne Brown, this 1912 classic was very much ahead of its time. The perfect resource for anyone looking to make cheap, delicious, and nutritious meals on a small budget, this book covers everything you need to know for economic cooking. Gibbs provides useful commentary on topics ranging from being frugal and smart with your food purchases to preserving and portioning them correctly to make them last longer. Throughout the book, the pages are filled black-and-white illustrations, diagrams, and charts to help guide readers through processes such as: preparation, measurement, cook time, baking, boiling, broiling, canning, cleaning, frying, and more! This book also includes an extensive collection of recipes for batters, beverages, cakes, cereals, casseroles, cheeses, confections, decorations, eggs, fish, fruits, meats, puddings, salads, sandwiches, soups, vegetables, and the list goes on! Additionally, it offers fully planned-out, eclectic, weekly meal plans for each month of the year, so you don’t have to worry about what to make every day. So pick up your copy of Old Fashioned Economical Cooking, learn how to make tasty recipes, and get the most bang for your buck!

Tasty Ultimate

Tasty Ultimate Pdf/ePub eBook Author: Tasty
Editor: Clarkson Potter
ISBN: 0525575871
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Tasty Ultimate by Tasty Summary

150 recipes to help you master the cooking basics, hack the pantry, and make everything from vegetarian go-tos to crowd-pleasing snacks to irresistible desserts. Tasty Ultimate is THE must-have companion for home cooks of all skill levels—whether you’re a sometimes cook or a master meal prepper. With 150 recipes, clever hacks, and must-know techniques, this cookbook will teach you how to kill it in the kitchen. In no time at all, you’ll be poaching like a pro, searing perfectly tender steaks, chopping veggies at warp speed, and frosting cakes better than Betty Crocker. You’ll tackle brand-new recipes as well as all your Tasty faves; think Fried Egg Pizza, Salmon Poke Bowl, Mozzarella Stick Onion Rings, and Molten Lava Brownies. Beyond knockout cheese pulls, slow-cooked stunners, vegetarian go-tos, meals for meat-lovers, and insanely good sweets, discover large-scale showstoppers perfect for hosting Friendsgiving or Super Bowl Sunday. With Tasty Ultimate in your kitchen, there is no meal—big or small—you can’t conquer.

Enhancing Building Performance

Enhancing Building Performance Pdf/ePub eBook Author: Shauna Mallory-Hill,Wolfgang F. E. Preiser,Christopher G. Watson
Editor: John Wiley & Sons
ISBN: 1119968437
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Enhancing Building Performance by Shauna Mallory-Hill,Wolfgang F. E. Preiser,Christopher G. Watson Summary

Building Performance Evaluation (BPE) informs and enhances theusability and sustainability of building designs with lessonslearned from evaluation of building performance throughout thebuilding life cycle, from initial planning through occupancy toadaptive re-use. A key feature of BPE is that it examinesdesign and technical performance of buildings alongside humanperformance criteria. That is, it seeks to examine facilities inorder to determine whether they will work for the people that willuse and occupy them. Rigorous BPE helps to improve design practiceby providing feedback on the effectiveness of the choices madeabout the building to ensure that its design is optimised forstakeholders’ uses. The overarching theme for Enhancing Building Performanceis to present the next generation of BPE work. The bookprovides an updated systematic approach for BPE as well as chapterswritten by experts from around the world who demonstrate how toapply BPE to enhance building design. Topics covered include:evidence-based and integrative design processes, evaluation methodsand tools, and education and knowledge transfer. In addition,case studies provide specific examples of how BPE has been used tostudy such things as the impact of workplace design on humanproductivity and innovation. Written primarily for design professionals and facility managerswho wish to use BPE to deliver improved building performance thatis responsive to the needs of stakeholders, Enhancing BuildingPerformance will also be of great value to researchers andstudents across a range of architecture and constructiondisciplines.

The Psychology of Behaviour at Work

The Psychology of Behaviour at Work Pdf/ePub eBook Author: Adrian Furnham
Editor: Psychology Press
ISBN: 1135422893
FileSize: 1900kb
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The Psychology of Behaviour at Work by Adrian Furnham Summary

This superb introduction to the field of organizational psychology and organizational behaviour builds on the foundation of the highly successful first edition to provide up-to-date explanations of all the key topics in a clear, coherent and accessible style. The text is supported by numerous illustrations and examples as well as end-of-chapter summaries and concluding remarks. Topic sections on key research studies, as well as applied aspects such as human resources applications and cross-cultural issues, lead the reader through the complexities of the theory to its practical application. The Psychology of Behaviour at Work covers all major topics in the field, from vocational choice, personality, attitudes, motivation and stress, to cooperation, learning, training, group dynamics, decision making and leadership. Further sections introduce corporate culture and climate, as well as organisational structure, change and development, and a final section outlines predictions not only for the future study of organizational psychology, but of the future of work itself. As with the first edition, The Psychology of Behaviour at Work will prove to be an invaluable resource for psychology students on work and organizational psychology courses, business students on organizational behaviour courses, and human resources managers eager to expand their knowledge of this fascinating field.

The Institutional ETF Toolbox

The Institutional ETF Toolbox Pdf/ePub eBook Author: Eric Balchunas
Editor: John Wiley & Sons
ISBN: 1119094100
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The Institutional ETF Toolbox by Eric Balchunas Summary

Get up to speed on the booming innovation surrounding institutional ETF usage. The Institutional ETF Toolbox is the institutional investor's guide to utilizing exchange-traded funds and taking full advantage of the innovative new products in their expanding repertoire. The ETF toolbox is expanding rapidly with nearly one new ETF launching every day this decade so far. As with any financial innovation, this phenomenon brings both opportunity and concerns, as well as a dire need for clarity and strong due diligence skills. This book is both reference and resource, providing data-driven explanations backed by real-world market examples—alongside valuable insight from leading practitioners. Coverage includes an examination of the advantages and growth of ETFs as well as current and future uses of ETFs, emerging markets, and the strategic and tactical perspectives you need to effectively use ETFs to optimal effect. The major concerns surrounding ETFs are addressed in full to give you the background you need to formulate a better ETF strategy. ETF allocations are expected to keep growing rapidly across all institutional types, and new and emerging products are becoming more and more liquid allowing easier expression of investment opinion. This book shows you how any investors can utilize these tools to strengthen your portfolio and safely expand into particularly appealing areas. Understand how the ETF ticks and the how to take advantage of all the myriad of advantages Learn how to perform effective due diligence using exposure, cost, liquidity, risk and structure Utilize ETFs for cash equitization, portfolio rebalancing, liquidity management, and more Learn how ETFs are expanding into equities, fixed income, emerging markets, and alternatives Learn how to avoid unwanted costs, liquidity issues and hidden complexities ETF usage is climbing with assets growing by about 25 percent per year, and those who use them expect to expand their usage quickly. The Institutional ETF Toolbox provides the actionable information institutions need to identify and adopt the most suitable approach.

Crap

Crap Pdf/ePub eBook Author: Wendy A. Woloson
Editor: University of Chicago Press
ISBN: 022666449X
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Crap by Wendy A. Woloson Summary

Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small. Metal, fabric, and a whole lot of plastic. So much crap. Abundant cheap stuff is about as American as it gets. And it turns out these seemingly unimportant consumer goods offer unique insights into ourselves—our values and our desires. In Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't even really want. Woloson does not mock these ordinary, everyday possessions but seeks to understand them as a way to understand aspects of ourselves, socially, culturally, and economically: Why do we—as individuals and as a culture—possess these things? Where do they come from? Why do we want them? And what is the true cost of owning them? Woloson tells the history of crap from the late eighteenth century up through today, exploring its many categories: gadgets, knickknacks, novelty goods, mass-produced collectibles, giftware, variety store merchandise. As Woloson shows, not all crap is crappy in the same way—bric-a-brac is crappy in a different way from, say, advertising giveaways, which are differently crappy from commemorative plates. Taking on the full brilliant and depressing array of crappy material goods, the book explores the overlooked corners of the American market and mindset, revealing the complexity of our relationship with commodity culture over time. By studying crap rather than finely made material objects, Woloson shows us a new way to truly understand ourselves, our national character, and our collective psyche. For all its problems, and despite its disposability, our crap is us.

Oceanic Archives, Indigenous Epistemologies, and Transpacific American Studies

Oceanic Archives, Indigenous Epistemologies, and Transpacific American Studies Pdf/ePub eBook Author: Yuan Shu,Otto Heim,Kendall Johnson
Editor: Hong Kong University Press
ISBN: 988845577X
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Oceanic Archives, Indigenous Epistemologies, and Transpacific American Studies by Yuan Shu,Otto Heim,Kendall Johnson Summary

The field of transnational American studies is going through a paradigm shift from the transatlantic to the transpacific. This volume demonstrates a critical method of engaging the Asian Pacific: the chapters present alternative narratives that negotiate American dominance and exceptionalism by analyzing the experiences of Asians and Pacific Islanders from the vast region, including those from the Philippines, Vietnam, Indonesia, Hawaii, Guam, and other archipelagos. Contributors make use of materials from “oceanic archives,” retrieving what has seemingly been lost, forgotten, or downplayed inside and outside state-bound archives, state legal preoccupations, and state prioritized projects. The result is the recovery of indigenous epistemologies, which enables scholars to go beyond US-based sources and legitimates third-world knowledge production and dissemination. Surprising findings and unexpected perspectives abound in this work. Minnan traders from southern China are identified as the agents who connected the Indian Ocean with the Pacific, making the Manila Galleon trade in the sixteenth century the first completely global commercial enterprise. The Chamorro poetry of Guam gives a view of America from beyond its national borders and articulates the cultural pride of the Chamorro against US colonialism and imperialism. The continuing distortion of indigenous claims to the sovereignty of Hawaii is analyzed through a reading of the most widely circulated English translation of the creation myth, Kumulipo. There is also a critique of the Korean involvement in the American War in Vietnam, which was informed and shaped by Korean economy and politics in a global context. By investigating the transpacific as moments of military, cultural, and geopolitical contentions, this timely collection charts the reach and possibilities of the latest developments in the most dynamic form of transnational American studies. “This collection offers a well-organized and intellectually coherent series of essays addressing issues of American imperialism in Oceania and the Pacific region. Covering history, politics, and literary culture in equal measure, the essays are theoretically well-informed, and their focus on Indigenous cultures speaks to the current scholarly interest in the ways in which Indigenous communities can be understood within a global context.” —Paul Giles, University of Sydney “This terrific volume offers the latest mapping of that complex terrain known as the ‘transpacific.’ Timely and capacious, the essays here from an all-star cast of international scholars offer the latest thinking on the ‘oceanic’ dimensions of global modernity. Essential reading for anyone interested in the current ‘Asian’ turn in American Studies, Asian American Studies, and Transpacific Studies.” —Steven Yao, Hamilton College

Machinery Failure Analysis and Troubleshooting

Machinery Failure Analysis and Troubleshooting Pdf/ePub eBook Author: Heinz P. Bloch,Fred K. Geitner
Editor: Butterworth-Heinemann
ISBN: 0123860466
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Machinery Failure Analysis and Troubleshooting by Heinz P. Bloch,Fred K. Geitner Summary

Solve the machinery failure problems costing you time and money with this classic, comprehensive guide to analysis and troubleshooting Provides detailed, complete and accurate information on anticipating risk of component failure and avoiding equipment downtime Includes numerous photographs of failed parts to ensure you are familiar with the visual evidence you need to recognize Covers proven approaches to failure definition and offers failure identification and analysis methods that can be applied to virtually all problem situations Demonstrates with examples how the progress and results of failure analysis and troubleshooting efforts can be documented and monitored Failures of machinery in a plant setting can have wide-ranging consequences and in order to stay competitive, corporations across all industries must optimize the efficiency and reliability of their machinery. Machinery Failure Analysis and Troubleshooting is a trusted, established reference in the field, authored by two well-known authorities on failure and reliability. Structured to teach failure identification and analysis methods that can be applied to almost all problem situations, this eagerly awaited update takes in the wealth of technological advances and changes in approach seen since the last edition published more than a decade ago. Covering both the engineering detail and management theory, Machinery Failure Analysis and Troubleshooting provides a robust go-to reference and training resource for all engineers and managers working in manufacturing and process plants. Provides detailed, complete and accurate information on anticipating risk of component failure and avoiding equipment downtime Presents documented failure case studies and analyzes the procedures employed to define events that led to component or systems failure Includes numerous photographs of failed parts to ensure readers are familiar with the visual evidence they need to recognize

Chris Gore's Ultimate Film Festival Survival Guide, 4th edition

Chris Gore's Ultimate Film Festival Survival Guide, 4th edition Pdf/ePub eBook Author: Chris Gore
Editor: Watson-Guptill
ISBN: 0307875083
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Chris Gore's Ultimate Film Festival Survival Guide, 4th edition by Chris Gore Summary

The guerrilla guide to marketing and selling an indie film. Some people are just there for the loot bags. But most of the people at a film festival are trying to market and sell an independent film. Don’t be just one of the horde. Use Chris Gore’s Ultimate Film Festival Survival Guide to help your indie film stand out! Entertainment Weekly loves Gore’s book, calling it a “treatise on schmoozing, bullying, and otherwise weaseling one’s way into the cinematic madness known as film festivals.” The newly revised and updated fourth edition includes full listings for more than 1,000 film festivals, with complete tips and contact information, plus in-depth analysis of the Big Ten festivals. With detailed, fresh how-tos for marketing, distributing, and selling a film and using websites to build buzz, plus interviews with top festival filmmakers, step-by-steps on what to do after your film gets accepted, and explanations of how to distribute a film, Chris Gore’s guide tells filmmakers exactly how to become a player in the indie world. Chris Gore’s Ultimate Film Festival Survival Guide includes access to Chris Gore’s online database with complete listings for more than 1,000 festivals—find the best for indie, documentary, short, student, digital, and animation!

Money, Taste, and Wine

Money, Taste, and Wine Pdf/ePub eBook Author: Mike Veseth
Editor: Rowman & Littlefield
ISBN: 1442234644
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Money, Taste, and Wine by Mike Veseth Summary

“It’s complicated!” That’s a simple way to describe the sort of relationship that seemingly defies simple explanations. Like a love triangle, money, taste, and wine are caught in a complicated relationship affecting every aspect of the wine industry and wine enthusiast experience. As wine economist and best-selling author Mike Veseth peels back the layers of the money-taste-wine story, he discovers the wine buyer’s biggest mistake (which is to confuse money and taste) and learns how to avoid it, sips and swirls dump bucket wines and Treasure Island wines, and toasts anything but Champagne. He bulks up with big-bag, big-box wines and realizes that sometimes the best wine is really a beer. Along the way he questions wine’s identity crisis, looks down his nose at wine snobs and cheese bores, follows the money, surveys the restaurant war battleground, and imagines wines that even money cannot buy before concluding that money, taste, and wine might have a complicated relationship but sometimes they have the power to change the world. His engaging and enlightening book will surprise, inform, inspire, and delight anyone with an interest in wine—or complicated relationships.

My Favorite Jokes (HB)

My Favorite Jokes (HB) Pdf/ePub eBook Author: Gene Crawford
Editor: Dorrance Publishing
ISBN: 164610689X
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My Favorite Jokes (HB) by Gene Crawford Summary

My Favorite Jokes By: Gene Crawford Some people collect baseball cards; some people collect cars; some people collect dolls; some people collect bottles—Gene Crawford collects jokes. He has done this since he was in high school. He has written many jokes from memory (from hearing them years ago). Also, friends know he collects jokes, so, they send them to him now and then. Jokes he shares must clear a hurdle—they must be clean enough for his grandchildren to read (they are ages eleven to seventeen). He’s tried carefully to follow this rule, even though, in about three jokes, he did put in a few dashes (finish the spelling carefully). He doesn’t know how many jokes he has collected—maybe about three thousand. But here are some of his favorite jokes. Maybe there are some jokes in this file that will produce some belly laughs for you—they sure have for Gene Crawford… and for a long, long time.

Schedule for Sale

Schedule for Sale Pdf/ePub eBook Author: Geoff Ryan P.M.P.
Editor: AuthorHouse
ISBN: 9781449041953
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Schedule for Sale by Geoff Ryan P.M.P. Summary

Schedule for Sale is a guidebook on how to apply WorkFace Planning, an industry best practice first identified by The Construction Owners Association of Alberta in 2005. The process organizes the elements necessary for productive construction, which then leads to improved quality and reduced schedule & costs from the absence of chaos. The reduction of energy consumption from the shortened schedule is also the foundation for Green Construction.

Badvertising

Badvertising Pdf/ePub eBook Author: Jim Morris
Editor: Red Wheel/Weiser
ISBN: 1632657511
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Badvertising by Jim Morris Summary

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. “How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst “Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers. Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.

Pump Wisdom

Pump Wisdom Pdf/ePub eBook Author: Robert X. Perez,Heinz P. Bloch
Editor: John Wiley & Sons
ISBN: 1119748232
FileSize: 1819kb
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Pump Wisdom by Robert X. Perez,Heinz P. Bloch Summary

Pump Wisdom Explore key facets of centrifugal pump ownership, installation, operation, and troubleshooting The Second Edition of Pump Wisdom: Essential Centrifugal Pump Knowledge for Operators and Specialists delivers a concise explanation of how pumps function, the design specifications that must be considered before purchasing a pump, and current best practices in lubrication and mechanical seals. Readers will encounter new startup and surveillance tips for pump operators, as well as repair versus replacement or upgrade considerations for maintenance decision makers, new condition monitoring guidance for centrifugal pumps, and expanded coverage of operator best practices. This latest edition of Pump Wisdom: Essential Centrifugal Pump Knowledge for Operators and Specialists includes expanded coverage of areas critical to achieving best-in-class pump reliability, including commonly encountered issues and easy-to-follow instructions for getting centrifugal pumps to operate safely and reliably. This book also provides: Comprehensible and accessible explanations of pump hydraulics Simple explorations of the mechanical aspects of pumps with coverage of bearings, seals, impeller trimming, lubricant application, and more Safety tips and instructions for centrifugal pumps Perfect for chemical, petroleum, and mechanical engineers, Pump Wisdom: Essential Centrifugal Pump Knowledge for Operators and Specialists is also an ideal resource for operators, managers, purchasing agents, machinists, reliability technicians, and maintenance workers in water and wastewater plants.

Agency Mania

Agency Mania Pdf/ePub eBook Author: Bruno Gralpois
Editor: Beaufort Books
ISBN: 0825308062
FileSize: 1235kb
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Agency Mania by Bruno Gralpois Summary

Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it’s even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles.Agency Mania shows you step-by-step how it is done.

Video Production 101

Video Production 101 Pdf/ePub eBook Author: Antonio Manriquez,Tom McCluskey
Editor: Peachpit Press
ISBN: 0133819914
FileSize: 823kb
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Video Production 101 by Antonio Manriquez,Tom McCluskey Summary

The need for students and young professionals to be effective communicators and media creators has never been so essential as it is today. Crafting multimedia messages across a variety of platforms is the key growth skill of the 21st century, and strong visual and verbal communication skills, media literacy, and technical proficiency all play a critical role. Video Production 101: Delivering the Message introduces and explores the roles of story development, producing, directing, camerawork, editing, sound design, and other aspects key to media creation. After each topic is explored students develop their skills with hands-on activities in each chapter, such as making a video self-portrait, visual poem, public service announcement, promotional video, short fiction film, and documentary. The authors include videos so readers can watch and learn some of the more visually-oriented concepts. Video Production 101 teaches the way students want to learn – in a project-based and results oriented structure, covering the process of media creation in all its varieties. Accessible and engaging, this book is the ultimate guide for anyone who wants to take control and clearly, effectively, and powerfully deliver his or her message to the world using video.

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