Influence Et Manipulation

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The small BIG

The small BIG Pdf/ePub eBook Author: Steve J. Martin,Noah Goldstein,Robert Cialdini
Editor: Grand Central Publishing
ISBN: 1455584231
FileSize: 978kb
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The small BIG by Steve J. Martin,Noah Goldstein,Robert Cialdini Summary

At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.


Pre-Suasion Pdf/ePub eBook Author: Robert Cialdini
Editor: Simon and Schuster
ISBN: 1501109812
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Pre-Suasion by Robert Cialdini Summary

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

HBR's 10 Must Reads on Communication (with featured article Author: Harvard Business Review,Robert B. Cialdini,Nick Morgan,Deborah Tannen
Editor: Harvard Business Press
ISBN: 1422191516
FileSize: 1288kb
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HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger) by Harvard Business Review,Robert B. Cialdini,Nick Morgan,Deborah Tannen Summary

The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea—successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders’ decision-making style Frame goals around common interests Build consensus and win support

How To Sell Your Way Through Life

How To Sell Your Way Through Life Pdf/ePub eBook Author: Napoleon Hill
Editor: John Wiley and Sons
ISBN: 9780470570173
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How To Sell Your Way Through Life by Napoleon Hill Summary

TIMELESS WISDOM from the ORIGINAL PHILOSOPHER of PERSONAL SUCCESS "No matter who you are or what you do, you are a salesperson. Every time you speak to someone, share an opinion or explain an idea, you are selling your most powerful asset . . . you! In How to Sell Your Way Through Life, Napoleon Hill shares valuable lessons and proven techniques to help you become a true master of sales." —Sharon Lechter, Coauthor of Think and Grow Rich: Three Feet from Gold; Member of the President's Advisory Council on Financial Literacy "These proven, time-tested principles may forever change your life." —Greg S. Reid, Coauthor of Think and Grow Rich: Three Feet from Gold; Author of The Millionaire Mentor "Napoleon Hill's Think and Grow Rich and Laws of Success are timeless classics that have improved the lives of millions of people, including my own. Now, we all get the chance to savor more of his profound wisdom in How to Sell Your Way Through Life. It is a collection of simple truths that will forever change the way you see yourself." —Bill Bartmann, Billionaire Business Coach and Bestselling Author of Bailout Riches ( Napoleon Hill, author of the mega-bestseller Think and Grow Rich, pioneered the idea that successful individuals share certain qualities, and that examining and emulating these qualities can guide you to extraordinary achievements. Written in the depths of the Great Depression, How to Sell Your Way Through Life explores a crucial component of Achievement: your ability to make the sale. Ringing eerily true in today's uncertain times, Hill's work takes a practical look at how, regardless of our occupation, we must all be salespeople at key points in our lives. Hill breaks down concrete instances of how the Master Salesman seizes advantages and opportunities, giving you tools you can use to effectively sell yourself and your ideas. Featuring a new Foreword from leadership legend Ken Blanchard, this book is a classic that gives you one beautifully simple principle and the proven tools to make it work for you.


Yes! Pdf/ePub eBook Author: Noah J. Goldstein,Steve J. Martin,Robert Cialdini
Editor: Simon and Schuster
ISBN: 9781416571124
FileSize: 1728kb
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Yes! by Noah J. Goldstein,Steve J. Martin,Robert Cialdini Summary

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.


HOW TO WIN FRIENDS & INFLUENCE PEOPLE Pdf/ePub eBook Author: Dale Carnegie
Editor: Musaicum Books
ISBN: 8027222656
FileSize: 1599kb
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This is one of the first bestseller self-help books. Its intention is to enable you to make friends quickly and easily, help you to win people to your way of thinking, increase your influence, your prestige, your ability to get things done, as well as enable you to win new clients, new customers. Twelve Things This Book Will Do For You: Get you out of a mental rut, give you new thoughts, new visions, new ambitions. Enable you to make friends quickly and easily. Increase your popularity. Help you to win people to your way of thinking. Increase your influence, your prestige, your ability to get things done. Enable you to win new clients, new customers. Increase your earning power. Make you a better salesman, a better executive. Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant. Make you a better speaker, a more entertaining conversationalist. Make the principles of psychology easy for you to apply in your daily contacts. Help you to arouse enthusiasm among your associates. Dale Carnegie (1888–1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a massive bestseller that remains popular today.

How to Change Minds

How to Change Minds Pdf/ePub eBook Author: Rob Jolles
Editor: Berrett-Koehler Publishers
ISBN: 1609948319
FileSize: 422kb
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How to Change Minds by Rob Jolles Summary

Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

Leadership 101

Leadership 101 Pdf/ePub eBook Author: John C. Maxwell
Editor: Thomas Nelson
ISBN: 1418535281
FileSize: 323kb
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Leadership 101 by John C. Maxwell Summary

Unleash your leadership potential. No matter who you are, you can lead—and lead well. That is the message New York Times bestselling author John C. Maxwell gives in this power-packed guidebook: Leadership 101. Here the consummate leader offers a succinct and inspiring framework for enhancing the leadership abilities you already possess. Learn how to: Follow your vision and bring others with you Produce a lasting legacy Grow the loyalty of your followers Make continual investments in the quality of your leadership Increase your ability to influence others Determine your leadership "lid" Empower others through mentoring Create a foundation of trust Use self-discipline to improve your character—and your results One of the keys to successful leadership is applying the concepts that have made other leaders strong. Here's your opportunity to do just that.

How to Win Friends and Influence People

How to Win Friends and Influence People Pdf/ePub eBook Author: Dale Carnegie
Editor: Prabhat Prakashan
FileSize: 1511kb
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How to Win Friends and Influence People by Dale Carnegie Summary

In the present book, How to Win Friends and Influence People, Dale Carnegie says, “You can make someone want to do what you want them to do by seeing the situation from the other person’s point of view and arousing in the other person an eager want.” You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, “let the other person feel that the idea is his or hers” and “talk about your own mistakes before criticizing the other person.” This book is all about building relationships. With good relationships, personal and business successes are easy and swift to achieve. Twelve Ways to Win People to Your Way of Thinking 1. The only way to get the best of an argument is to avoid it. 2. Show respect for the other person's opinions. Never say "You're wrong." 3. If you're wrong, admit it quickly and emphatically. 4. Begin in a friendly way. 5. Start with questions to which the other person will answer yes. 6. Let the other person do a great deal of the talking. 7. Let the other person feel the idea is his or hers. 8. Try honestly to see things from the other person's point of view. 9. Be sympathetic with the other person's ideas and desires. 10. Appeal to the nobler motives. 11. Dramatize your ideas. 12.Throw down a challenge.

Public Opinion

Public Opinion Pdf/ePub eBook Author: Walter Lippmann
Editor: Courier Corporation
ISBN: 0486119904
FileSize: 979kb
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Public Opinion by Walter Lippmann Summary

A penetrative study of democratic theory and the role of citizens in a democracy, this classic by a two-time Pulitzer Prize-winner offers a prescient view of the media's function in shaping public perceptions.

Network Propaganda

Network Propaganda Pdf/ePub eBook Author: Yochai Benkler,Robert Faris,Hal Roberts
Editor: Oxford University Press
ISBN: 0190923644
FileSize: 392kb
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Network Propaganda by Yochai Benkler,Robert Faris,Hal Roberts Summary

This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Is social media destroying democracy? Are Russian propaganda or "Fake news" entrepreneurs on Facebook undermining our sense of a shared reality? A conventional wisdom has emerged since the election of Donald Trump in 2016 that new technologies and their manipulation by foreign actors played a decisive role in his victory and are responsible for the sense of a "post-truth" moment in which disinformation and propaganda thrives. Network Propaganda challenges that received wisdom through the most comprehensive study yet published on media coverage of American presidential politics from the start of the election cycle in April 2015 to the one year anniversary of the Trump presidency. Analysing millions of news stories together with Twitter and Facebook shares, broadcast television and YouTube, the book provides a comprehensive overview of the architecture of contemporary American political communications. Through data analysis and detailed qualitative case studies of coverage of immigration, Clinton scandals, and the Trump Russia investigation, the book finds that the right-wing media ecosystem operates fundamentally differently than the rest of the media environment. The authors argue that longstanding institutional, political, and cultural patterns in American politics interacted with technological change since the 1970s to create a propaganda feedback loop in American conservative media. This dynamic has marginalized centre-right media and politicians, radicalized the right wing ecosystem, and rendered it susceptible to propaganda efforts, foreign and domestic. For readers outside the United States, the book offers a new perspective and methods for diagnosing the sources of, and potential solutions for, the perceived global crisis of democratic politics.

Influence and Persuasion (HBR Emotional Intelligence Series)

Influence and Persuasion (HBR Emotional Intelligence Series) Pdf/ePub eBook Author: Harvard Business Review,Nick Morgan,Robert B. Cialdini,Linda A. Hill,Nancy Duarte
Editor: Harvard Business Press
ISBN: 1633693945
FileSize: 549kb
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Influence and Persuasion (HBR Emotional Intelligence Series) by Harvard Business Review,Nick Morgan,Robert B. Cialdini,Linda A. Hill,Nancy Duarte Summary

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Merchants of Doubt

Merchants of Doubt Pdf/ePub eBook Author: Naomi Oreskes,Erik M. Conway
Editor: Bloomsbury Publishing USA
ISBN: 9781608192939
FileSize: 1486kb
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Merchants of Doubt by Naomi Oreskes,Erik M. Conway Summary

The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. Our scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers. Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades. Remarkably, the same individuals surface repeatedly-some of the same figures who have claimed that the science of global warming is "not settled" denied the truth of studies linking smoking to lung cancer, coal smoke to acid rain, and CFCs to the ozone hole. "Doubt is our product," wrote one tobacco executive. These "experts" supplied it. Naomi Oreskes and Erik M. Conway, historians of science, roll back the rug on this dark corner of the American scientific community, showing how ideology and corporate interests, aided by a too-compliant media, have skewed public understanding of some of the most pressing issues of our era.

The Age of Surveillance Capitalism

The Age of Surveillance Capitalism Pdf/ePub eBook Author: Shoshana Zuboff
Editor: PublicAffairs
ISBN: 1610395700
FileSize: 1940kb
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The Age of Surveillance Capitalism by Shoshana Zuboff Summary

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.

Reality Lost

Reality Lost Pdf/ePub eBook Author: Vincent F. Hendricks,Mads Vestergaard
Editor: Springer
ISBN: 3030008134
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Reality Lost by Vincent F. Hendricks,Mads Vestergaard Summary

This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influence – sometimes at the cost of facts. The point is to obtain exposure on the air and in print media, and to generate traffic on social media platforms. With information in abundance and attention scarce, the competition is ever fiercer with truth all too often becoming the first victim. Reality Lost: Markets of Attention, Misinformation and Manipulation is an analysis by philosophers Vincent F. Hendricks and Mads Vestergaard of the nuts and bolts of the information market, the attention economy and media eco-system which may pave way to postfactual democracy. Here misleading narratives become the basis for political opinion formation, debate, and legislation. To curb this development and the threat it poses to democratic deliberation, political self-determination and freedom, it is necessary that we first grasp the mechanisms and structural conditions that cause it.

59 Seconds

59 Seconds Pdf/ePub eBook Author: Richard Wiseman
Editor: Random House Canada
ISBN: 0307358135
FileSize: 870kb
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59 Seconds by Richard Wiseman Summary

Professor Richard Wiseman offers many quick and practical ways to improve your life gleaned from today's cutting edge-science, and in the process gives a psychologist's myth-busting response to the self-help movement. Whether you're looking to be more decisive in your life, to find a new job, or simply to be happier, the chances are that this book has the answers you need. For years, the self-help industry has failed the public, often promoting exercises that destroy motivation, ruin relationships, increase anxiety and reduce creativity. Here, psychologist Richard Wiseman exposes these modern-day mind myths and presents a fresh approach to change that helps people achieve their aims and ambitions in minutes not months. From mood to memory, persuasion to procrastination, resilience to relationships, Wiseman outlines the research supporting this new science of rapid change and describes how these quirky techniques can be incorporated into everyday life. • Find out why putting a pencil between your teeth instantly makes you feel happier • Discover why even thinking about going to the gym can help you keep in shape • Learn how putting just one thing in your wallet will improve the chance of it being returned if lost • Discover why writing down your goals is more effective than visualizing them • Find out why retail therapy doesn't work to improve mood and what does

Collective Intelligence Development in Business

Collective Intelligence Development in Business Pdf/ePub eBook Author: Patricia Bouvard,Hervé Suzanne
Editor: John Wiley & Sons
ISBN: 1119377668
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Collective Intelligence Development in Business by Patricia Bouvard,Hervé Suzanne Summary

This book analyses the development of Collective Intelligence by a better knowledge of the diversity of the temperaments and behavioural and relational processes. The purpose is to help the reader become a better Collective Intelligence Leader, who will be able to capitalize on the specificities and the differences of the individuals present in its collective, and transform these differences into complementarities, which are a source of wealth.

Psychologie de la manipulation et de la soumission

Psychologie de la manipulation et de la soumission Pdf/ePub eBook Author: Nicolas Guéguen
Editor: Dunod
ISBN: 210082239X
FileSize: 1684kb
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Psychologie de la manipulation et de la soumission by Nicolas Guéguen Summary

Il existe un nombre important de facteurs qui nous environnent, de situations qui nous influencent et de techniques de manipulation qui peuvent nous conduire à nous inciter à faire ce que nous ne ferions pas spontanément. Parfois utilisés consciemment ou inconsciemment par les autres mais aussi par nous-mêmes, ces facteurs d’influence peuvent nous mener très loin dans l’horreur comme dans le don de soi. Cet ouvrage se propose de recenser la littérature sur les procédures de manipulation et de soumission qui ont fait l’objet de travaux scientifiques en psychologie sociale depuis près de 80 ans. Il explique également par quels mécanismes psychologiques nous pouvons être amenés à nous soumettre à autrui : sont étudiés l’effet d’une autorité non coercitive puis les mécanismes de soumission sans pression qui nous conduisent, en toute liberté, à nous soumettre à la requête de quelqu’un que nous ne connaissons pas. Enfin, dans une dernière partie, est évoqué le pouvoir d’influence que peuvent posséder de simples mots ou des comportements anodins. Cet ouvrage aidera le lecteur à comprendre comment nous sommes amenés, parfois, à agir contre notre gré et comment nous pouvons, sans le vouloir, manipuler autrui.

Pouvoirs et influences

Pouvoirs et influences Pdf/ePub eBook Author: Raphaëlle Laubie
Editor: Dunod
ISBN: 2100808583
FileSize: 1268kb
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Pouvoirs et influences by Raphaëlle Laubie Summary

Qu’est-ce que le pouvoir ? C’est cette capacité d’obtenir ou d’influencer les résultats d’une action. Le pouvoir fascine et s’invite dans nos vies personnelle et professionnelle. Après tout, le sentiment de puissance n’apporte-t- il pas satisfaction ? Cet essai explore huit formes de pouvoirs et se penche sur leurs relations à l’addiction, à l’altruisme, à l’apparence ou au corps, à l’argent, au bonheur, à la célébrité, à la confiance, à la défiance, à l’égocentrisme, à la perte de liberté, à la sexualité et à la solitude. En questionnant de nombreux dirigeants, professeurs et étudiants, cet ouvrage s’attache à décrypter les jeux d’influence liés au pouvoir et leurs conséquences sur le leadership.

La boîte à outils du Leadership - 2e éd.

La boîte à outils du Leadership - 2e éd. Pdf/ePub eBook Author: Jean-Pierre Testa,Jérôme Lafargue,Virginie Tilhet-Coartet
Editor: Dunod
ISBN: 2100826573
FileSize: 1542kb
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La boîte à outils du Leadership - 2e éd. by Jean-Pierre Testa,Jérôme Lafargue,Virginie Tilhet-Coartet Summary

Le leadership est l'art de motiver les personnes, d'obtenir leur engagement, de les soutenir, de les relever lorsqu'elles trébuchent, de donner du sens à leur action... Mais, pourquoi une boîte à outils du Leadership a-t-elle un sens? - parce que le leadership repose non seulement sur des aptitudes mais également sur des savoir-faire ; - parce que les caractéristiques communes des leaders peuvent s'acquérir et être outillées : la vision, la passion, l'intégrité, l'audace, le courage et l'encouragement. Ce livre développe tous les outils et savoir-faire pour construire et développer son leadership, c'est-à-dire construire sa vision en accord avec ses valeurs, faire adhérer en communiquant, et décliner sa vision en actions opérationnelles. Cette 2e édition prend en compte les évolutions du contexte actuel (complexité, incertitude, digitalisation) dans lequel vous êtes amenés à exercer votre leadership. Elle est enrichie de 4 vidéos d'approfondissement.