Managing Nonprofit Organizations

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Managing a Nonprofit Organization

Managing a Nonprofit Organization Pdf/ePub eBook Author: Thomas Wolf
Editor: Simon and Schuster
ISBN: 1439134898
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Managing a Nonprofit Organization by Thomas Wolf Summary

The revised and updated edition of the go-to guide that has been an essential resource for nonprofit administrators, managers, and business professors since 1984—retooled to address the challenges presented by today’s world. Managing a Nonprofit Organization is a classic in its field. But much has changed since it was last updated in 1999, as the United States reels from political, economic, and demographic shifts, all of which impact nonprofit organizations every day. In the current economy, nonprofits are trying to make ends meet. They are responding to technological innovation in the age of social media and viral marketing. Nonprofit administrators, trustees, and volunteers need Thomas Wolf’s solid advice now more than ever. So do the many college and university students preparing for work in the nonprofit arena. Dr. Wolf’s update of Managing a Nonprofit Organization includes material that tackles the demands and challenges faced by nonprofit managers as a result of the legislative and policy changes enacted after 9/11 and in the wake of the economic collapse of 2008. Highlighting the generational issues facing many nonprofits, as current management ages and a younger generation prepares to take the reins, Dr. Wolf suggests ways for organizations to best manage these transitions and adapt to a rapidly changing world. In easy-to-understand language and with study questions at the end of each chapter, Dr. Wolf explains how to cope with all the changes, giving you everything you need to know to be a highly successful nonprofit leader.

Managing Nonprofit Organizations

Managing Nonprofit Organizations Pdf/ePub eBook Author: Mary Tschirhart,Wolfgang Bielefeld
Editor: John Wiley & Sons
ISBN: 1118233883
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Managing Nonprofit Organizations by Mary Tschirhart,Wolfgang Bielefeld Summary

MANAGING NONPROFIT ORGANIZATIONS This essential resource offers an overall understanding of nonprofits based on both the academic literature and practitioner experience. It shows how to lead, manage, govern, and structure effective and ethical nonprofit organizations. Managing Nonprofit Organizations reveals what it takes to be entrepreneurial and collaborative, formulate successful strategies, assess performance, manage change, acquire resources, be a responsible financial steward, and design and implement solid marketing and communication plans. "Managing Nonprofit Organizations is the only introductory text on this subject that manages to do three critical things equally well: It's comprehensive, covering all the key topics leaders of NPOs need to know about; it's practical, providing lots of examples, case incidents, and experiential exercises that connect the content to the real world; and, best of all (and most unique compared to others), it's research-based, drawing on the latest and best empirical studies that look into what works and doesn't work in the world of nonprofit management." —Vic Murray, professor, School of Public Administration, University of Victoria "This book is a rarity—a text that can be used both as the focus for academic study and as a source of stimulating ideas for those practitioners who want to explore theories about management and how they can be applied so they can do a better job. Tschirhart and Bielefeld have explained all aspects of nonprofit management and leadership in a way that will stimulate as well as inform." —Richard Brewster, executive director, National Center on Nonprofit Enterprise, Virginia Tech University "Managing Nonprofit Organizations presents a comprehensive treatment of this important topic. The book satisfies the competencies and curriculum guidelines developed by NASPAA and by NACC and would be ideal for instruction. The book maintains its commitment to informing management and leadership throughout the nonprofit sector." —Jeffrey L. Brudney, Albert A. Levin Chair of Urban Studies and Public Service, Cleveland State University "This is an important book, written by two of the leading scholars in the nonprofit studies field. Nonprofit managers, board members, funders, educators, and others will find Managing Nonprofit Organizations extremely valuable." —Michael O' Neill, professor of nonprofit management, University of San Francisco "Here's the book that my students have been asking for—just the right mix of theory presentation, research findings, and practical suggestions to serve the thoughtful nonprofit management practitioner. It will inform, instruct, and ultimately, inspire." —Rikki Abzug, professor of management, Anisfield School of Business, Ramapo College

Managing the Non-Profit Organization

Managing the Non-Profit Organization Pdf/ePub eBook Author: Peter Drucker
Editor: Routledge
ISBN: 1136008098
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Managing the Non-Profit Organization by Peter Drucker Summary

A Drucker management classic, first published in 1990, which breaks down any narrow definition of management and is aimed specifically at decision-makers and managers working in non-profit making and charitable organizations to help them apply the principles of good management to their sector. Drawing from the American experience, Drucker poignantly illustrates his discussion of management by quoting his in-depth interviews with top executives from non-profit making organizations. The issues of mission, performance, people and relationships, leadership and developing managers are eloquently discussed and Drucker provides Action Implications throughout the book which are of practical importance to the reader.

Third Sector Management

Third Sector Management Pdf/ePub eBook Author: William B. Werther Jr.,Evan Berman
Editor: Georgetown University Press
ISBN: 1626165289
FileSize: 1954kb
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Third Sector Management by William B. Werther Jr.,Evan Berman Summary

Trying to do good deeds does not guarantee that a nonprofit organization will succeed. The organization must do good deeds well. This textbook offers a blueprint for nonprofit success, adopting a strategic perspective that assumes vision, mission, strategy, and execution as the pillars upon which success is built. While many experts on nonprofits argue that fundraising is the single key to success, William B. Werther Jr., and Evan M. Berman show that effective fundraising depends largely on how the nonprofit is positioned and how it performs. They address such issues as leadership and board development, strategic planning, staffing, fundraising, partnering, productivity improvement, and accountability. Emphasizing the context of nonprofits and detailing improvements than can be made by managers at all levels, the book strikes a balance between policy discussion and practical usefulness. Written for use in graduate courses in nonprofit management, Third Sector Management will also be invaluable to directors, staff, volunteers, and board members of nonprofit organizations.

The Jossey-Bass Handbook of Nonprofit Leadership and Management

The Jossey-Bass Handbook of Nonprofit Leadership and Management Pdf/ePub eBook Author: Robert D. Herman & Associates
Editor: John Wiley & Sons
ISBN: 9781118046586
FileSize: 559kb
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The Jossey-Bass Handbook of Nonprofit Leadership and Management by Robert D. Herman & Associates Summary

The Jossey-Bass Handbook of Nonprofit Leadership and Management offers a comprehensive and in-depth description of the most effective leadership and management practices that can be applied throughout a nonprofit organization. This second edition of the best-selling handbook brings you: Current knowledge and trends in effective practice of nonprofit organization leadership and management. A thoroughly revised edition based on the most up-to-date research, theory, and experience. Practical advice on: board development, strategic planning, lobbying marketing, government contracting, volunteer programs, fund-raising, financial accounting, compensation and benefits programs, and risk management. An examination of emerging topics of interest such as strategic alliances and finding and keeping the right employees. Contributions from luminaries such as John Bryson, Nancy Axelrod, and Peter Dobkin Hall, and the best of the new generation of leaders like Cynthia Massarsky. Order your copy today!

Nonprofit Organizations

Nonprofit Organizations Pdf/ePub eBook Author: Helmut K. Anheier
Editor: Routledge
ISBN: 1317914511
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Nonprofit Organizations by Helmut K. Anheier Summary

In this new edition of his popular textbook, Nonprofit Organizations: Theory, Management, Policy, Helmut K. Anheier has fully updated, revised and expanded his comprehensive introduction to this field. The text takes on an international and comparative dimensions perspective, detailing the background and concepts behind these organizations and examining relevant theories and central issues. Anheier covers the full range of nonprofit organizations – service providers, membership organizations, foundations, community groups – in different fields, such as arts and culture, social services and education. He introduces central terms such as philanthropy, charity, community, social entrepreneurship, social investment, public good and civil society, whilst explaining how the field spills over from public management, through nonprofit management and public administration. The previous edition won the Best Book Award at the American Academy of Management in 2006. Nonprofit Organizations: Theory, Management, Policy is an ideal resource for students on undergraduate and postgraduate courses in both Europe and North America.

Starting and Managing a Nonprofit Organization

Starting and Managing a Nonprofit Organization Pdf/ePub eBook Author: Bruce R. Hopkins
Editor: John Wiley & Sons
ISBN: 1118520629
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Starting and Managing a Nonprofit Organization by Bruce R. Hopkins Summary

Nuts-and-bolts guidance on the laws, rules, and regulationsgoverning the nonprofit sector—from leading nonprofit lawexpert, Bruce R. Hopkins Nonprofits must comply with stringent federal and state laws dueto their special tax-exempt status; the government's ultimatethreat is revocation of a nonprofit's tax-exempt status, whichusually means the nonprofit's demise. Written in plain English, not"legalese," Starting and Managing a Nonprofit Organization: ALegal Guide, Sixth Edition, provides essential guidance forthose interested in starting nonprofits, as well as valuable advicefor leaders of established organizations. Revised and expanded to include updated information on changesin laws, rules, and regulations governing the nonprofit sector Covers federal tax law, nonprofit, governance, the annualinformation return (Form 990), charitable giving rules, and currentIRS ruling policy Presents essential, practical legal information ineasy-to-understand English Explains the applications and implications of corporate, tax,and fundraising laws for nonprofits This easy-to-read resource contains essential information onvirtually every legal aspect of starting and operating a nonprofitorganization from receiving and maintaining tax-exempt status totips for successful management practices.

Managing Voluntary and Non-Profit Organizations

Managing Voluntary and Non-Profit Organizations Pdf/ePub eBook Author: Richard Butler,David C. Wilson
Editor: Routledge
ISBN: 1317411277
FileSize: 405kb
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Managing Voluntary and Non-Profit Organizations by Richard Butler,David C. Wilson Summary

Drawing on detailed empirical data and a range of case studies, Managing Voluntary and Non-Profit Organizations, first published in 1990, demonstrates how voluntary organizations formulate strategies for securing funds, providing services, and dealing with other non-profit bodies, public agencies, and the private sector. The central theme is organizational change and how managers have responded, strategically and structurally, to changes to their environment. Using original data, and writing from the broad perspectives of current organization theory, the authors increase our understanding of strategies, structures and designs currently in use in the voluntary sector. Their authoritative text will make essential reading for practising managers in non-profit organizations and for an international audience of academics and students of management, organization theory, and strategy.

Managing Human Resources for Nonprofits

Managing Human Resources for Nonprofits Pdf/ePub eBook Author: Kunle Akingbola
Editor: Routledge
ISBN: 1135021872
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Managing Human Resources for Nonprofits by Kunle Akingbola Summary

The core resources and capabilities of any nonprofit organization lie in their human capital; their knowledge, skills and behaviors are critical to the achievement of the organization's mission and performance. Thus, effective management of this key resource is integral to the nonprofit organization's success. This book focuses on the unique characteristics, challenges and contribution of human resource management to the strategic objectives of the nonprofit. It explores contemporary issues that place the management of people at the intersection between the mission, strategy and performance of the organization. The book: * Uses the latest theory to build models that explain the determinants and dimensions of strategic HRM within the nonprofit sector * Examines the core HRM functions in the context of the nonprofit sector to provide insight into how nonprofits can optimize HRM contributions to performance * Provides a step-by-step process to develop, implement and manage HR practices that are aligned with the strategy of the nonprofit organization * Demonstrates how to integrate volunteer management into strategic HRM Using examples from around the world, as well as cases to facilitate learning, this book is ideal for students and professionals interested in strategic human resource management, and nonprofit management.

Strategic Management for Nonprofit Organizations

Strategic Management for Nonprofit Organizations Pdf/ePub eBook Author: Sharon M. Oster
Editor: Oxford University Press
ISBN: 0199879702
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Strategic Management for Nonprofit Organizations by Sharon M. Oster Summary

Nonprofit organizations in the U.S. earn more than $100 billion annually, and number over a million different organizations. They face increasing competition for donor's dollars and many of the issues they confront are similar to those confronted by for-profit organizations. Strategic Management for Nonprofit Organizations applies powerful concepts of strategic management developed originally in the for-profit sector to the management of nonprofits. It describes the preparation of a strategic plan consistent with the resources available; it analyzes the operational tasks in executing the plan; and describes the ways in which nonprofits need to change in order to remain competitive. The book draws clear distinctions between the different challenges encountered by nonprofits operating in different industries.

Managing Human Behavior in Public and Nonprofit Organizations

Managing Human Behavior in Public and Nonprofit Organizations Pdf/ePub eBook Author: Robert B. Denhardt,Janet V. Denhardt,Maria P. Aristigueta,Kelly C. Rawlings
Editor: CQ Press
ISBN: 1506382657
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Managing Human Behavior in Public and Nonprofit Organizations by Robert B. Denhardt,Janet V. Denhardt,Maria P. Aristigueta,Kelly C. Rawlings Summary

"This is a well-thought-out and well-researched textbook on human behavior and relations in organizations. . . .The extensive use of case studies and examples makes the material easy to grasp and apply." —M.S. Kinoti, Ph.D., Regis University Managing Human Behavior in Public and Nonprofit Organizations, Fifth Edition is an established core text designed to help students develop their leadership and management skills. Bestselling authors Denhardt, Denhardt, Aristigueta, and Rawlings cover important topics such as stress, decision-making, motivation, leadership, teams, communication, and change. Cases, self-assessment exercises, and numerous examples provide students with the opportunity to apply concepts and theories discussed in the chapter. Focusing exclusively on organizational behavior in both public and nonprofit organizations, this text is a must-read for students in public administration programs. New to the Fifth Edition: Increased attention to issues related to nonprofit organizations helps students develop a better understanding of the differences and similarities in public and nonprofit organizations, as well as the way they interact with one another and with the private sector. Broadened coverage of issues related to ethics and diversity offers students a broader perspective on important issues to consider, such as the examination of implicit and explicit bias, generational differences, and power and privilege. Additional discussions of collaboration, inclusion, and participation, both within the organization and with external constituencies, show students the value rationale for engagement and its practical effects. Revised and updated information on emerging technology illustrates to students how an increasingly digital, connected, and networked environment affects our ability to manage public and nonprofit organizations. New cases, examples, self-assessments, and exercises cover recent developments in research and practice to engage students with relevant ways to practice and improve their management skills. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at

Financial and Strategic Management for Nonprofit Organizations, Fourth Edition

Financial and Strategic Management for Nonprofit Organizations, Fourth Edition Pdf/ePub eBook Author: Herrington J. Bryce
Editor: Walter de Gruyter GmbH & Co KG
ISBN: 1501505718
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Financial and Strategic Management for Nonprofit Organizations, Fourth Edition by Herrington J. Bryce Summary

The highly acclaimed Financial and Strategic Management for Nonprofit Organizations provides an encyclopedic account of all the key financial, legal, and managerial issues facing nonprofit executives. This is today's definitive single-source text and reference for managing any nonprofit organization. Designed for both professional and graduate student readers, this work thoroughly addresses all key aspects of building managerial skill and promoting imagination and innovation in organizations across the nonprofit spectrum. Herrington J. Bryce presents every technique and concept in the context of today's public policies, leading practices, laws, norms, and expectations. Herrington J. Bryce was a senior economist at the Urban Institute, a Brookings Economic Policy Fellow, a Fellow at the Institute of Politics at Harvard and a visiting professor in regional economics and planning at the Massachusetts Institute of Technology. He taught micro economic theory and public finance at Clark University in Worcester, Massachusetts, and was director of the program in legal and budget studies at the University College at the University of Maryland. He currently teaches courses at the College of William & Mary in nonprofits but mostly in corporate financial strategy and cost management—heavily reflected in this text. He has published extensively and has served on many state, local and federal government advisory committees. He has a PhD in economics from the Maxwell School at Syracuse University, and a CLU and ChFC from the American College.

Managing Public and Nonprofit Organizations

Managing Public and Nonprofit Organizations Pdf/ePub eBook Author: Charles Coe
Editor: Routledge
ISBN: 1351661612
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Managing Public and Nonprofit Organizations by Charles Coe Summary

Managing Public and Nonprofit Organizations approaches public management learning in a unique way, examining more than 100 high-profile and little-known administrative failure and success stories to explore how failures happen, how they can be prevented, and how to replicate successes in other jurisdictions. Organized to complement a standard public management or organizational behavior textbook structure, and to satisfy NASPAA accreditation requirements, this book explores both traditional public administration functions (performance management, financial management, human-resource management, procurement management, policymaking, capital management, and information-technology management) and organizational concepts (organizational structure and organizational culture). Unlike a traditional casebook, the accompanying stories do not stop in the middle to ask the readers what they would do; instead readers are asked to consider how the events illuminate what public management means and how to make it most effective. The stories ground and give meaning to the book’s review of principles and best practices. Stories include both well-known and highly reported stories of success and failure including Wikileaks, the Boston Marathon bombing, bankruptcy of Detroit, British Petroleum oil spill, 9/11 World Trade Center attack, decision to invade Iraq, Affordable Care Act website rollout, "Bridgegate" scandal, and the Brooklyn Navy Yard killings. The stories do not pass judgment on governments and nonprofits as institutions, but rather teach students and practitioners best management practices by example. Discussion questions are included at the end of each chapter to prompt classroom discussion.

Managing the Public's Trust in Non-profit Organizations

Managing the Public's Trust in Non-profit Organizations Pdf/ePub eBook Author: Christopher D.B. Burt
Editor: Springer Science & Business Media
ISBN: 1493905600
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Managing the Public's Trust in Non-profit Organizations by Christopher D.B. Burt Summary

Globally there is growing concern over charities abilities to raise funds. This is of concern to both charity organizations and policy makers. One of the key factors that determine the public’s willingness to provide funds (to donate) is trust in both specific charity organizations and the sector in general. A significant amount of research from a number of disciplines has pointed to ways in which the public’s trust can be generated and maintained. Bring this research into a single source will provide a valuable guide for both individual charity organizations and policy makers.

Managing Risk in Nonprofit Organizations

Managing Risk in Nonprofit Organizations Pdf/ePub eBook Author: Melanie L. Herman,George L. Head,Peggy M. Jackson,Toni E. Fogarty
Editor: John Wiley & Sons
ISBN: 0471469262
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Managing Risk in Nonprofit Organizations by Melanie L. Herman,George L. Head,Peggy M. Jackson,Toni E. Fogarty Summary

Managing Risk in Nonprofit Organizations explains and defines riskmanagement, especially as it applies to nonprofits. It providescomprehensive guidance on such topics as identifying risk,prioritising risk, selecting appropriate risk managementtechniques, implementing risk management techniques, monitoringrisk management, and financing. * Includes diagrams of the risk management cycle and dimensions ofrisk graphic * The nature of these unique risks and the special challengesfacing a nonprofit that embarks on a risk management program willalso be addressed. * Written by two leaders at the Nonprofit Risk Management Center, amanagement assistance organization that provides informationalresources, technical assistance, and training to an estimated20,000 nonprofits annually

Human Resources Management for Public and Nonprofit Organizations

Human Resources Management for Public and Nonprofit Organizations Pdf/ePub eBook Author: Joan E. Pynes
Editor: John Wiley & Sons
ISBN: 1118460340
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Human Resources Management for Public and Nonprofit Organizations by Joan E. Pynes Summary

Since the first edition was published in 1997, HumanResources Management for Public and Nonprofit Organizations hasbecome the go-to reference for public and nonprofit human resourcesprofessionals. Now in its fourth edition, the text has beensignificantly revised and updated to include information thatreflects changes in the field due to the economic crisis, changesin federal employment laws, how shifting demographics affect humanresources management, the increased use of technology in humanresources management practices, how social media has becomeembedded in the workplace, and new approaches to HRM policy andpractice. Written by Joan E. Pynes—a noted expert in publicadministration—this authoritative work shows how strategichuman resources management is essential for managing change in anincreasingly complex environment. The book Includes new material on workplace violence and employeediscipline Reviews updates on the legal environment of HRM Contains suggestions for managing a diverse workforce Offers a wealth of revised tables and exhibits Updates the most recent developments in collective bargainingin the public and nonprofit sectors Outlines the most current approaches to recruitment andselection Presents an overview of recent information on compensation andbenefits Gives an update of the technological advances used forstrategic human resources management Provides examples of HRM policies from other countries The book also includes an enhanced instructor's guide withexamination questions, PowerPoint® slides, experientialexercises, and video vignettes that are coordinated with chaptersin the book.

Strategic Management for Nonprofit Organizations

Strategic Management for Nonprofit Organizations Pdf/ePub eBook Author: Roger Courtney
Editor: Routledge
ISBN: 1134577184
FileSize: 1500kb
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Strategic Management for Nonprofit Organizations by Roger Courtney Summary

The voluntary nonprofit sector is now involved in all aspects of people's lives. The management of such organizations has never been of more interest than it is now, and the sector as a whole is in a period of great change. Well-meaning amateurs are being replaced by highly committed and professional leaders, and one in every six employees in the service sector is now working in the voluntary sector. In this shifting climate, this enlightening book questions whether voluntary organizations should now be more business-like. Helpful features of the text include: * chapter introduction and summaries * boxed features (including examples of mission statements, value statements and the strategy planning pyramid) * detailed case-studies of nonprofit organizations (covering strategic issues, strategic planning processes and examples of the use of particular techniques) * review and discussion questions * extensive bibliography. Presenting a unique insight into the theory and practice of strategic management for voluntary nonprofit organizations, this book will be of great interest to both practitioners and students of voluntary sector management.

Human Resource Management in Nonprofit Organizations

Human Resource Management in Nonprofit Organizations Pdf/ePub eBook Author: Alina McCandless Baluch
Editor: Routledge
ISBN: 1136509542
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Human Resource Management in Nonprofit Organizations by Alina McCandless Baluch Summary

Human resource management (HRM) can aid nonprofit organizations (NPOs) in facing uncertain, changing environments of funding pressures, increasing competition and demand for services as well as internal challenges. As the distinguishing features of NPOs can render the professionalization of HRM different from the private and public sectors, this book fills a gap in the literature by offering an in-depth look at how this distinctive nature of NPOs shapes the development and implementation of their HR practices. Timely and topical, this book addresses the professionalization of HRM in the nonprofit sector using examples from an exploratory multiple case study of NPOs selected across different fields. Not only does it offer both students and practitioners in the field of HRM and nonprofit management a better understanding of the specific challenges for HRM that stem from the management of several, contradictory bottom lines in NPOs, but it also highlights the opportunities that distinguishing nonprofit features create for the development and implementation of HR practices. By illustrating how NPOs can invest in learning and adapting processes that aid them in the alteration of HRM, this book is an essential resource for those involved in designing, implementing and studying HRM in NPOs.

Building Nonprofit Capacity

Building Nonprofit Capacity Pdf/ePub eBook Author: John Brothers,Anne Sherman
Editor: John Wiley & Sons
ISBN: 1118103289
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Building Nonprofit Capacity by John Brothers,Anne Sherman Summary

Praise for Building Nonprofit Capacity "A central question for leadership is to identify where, and when, to focus organizational energy, and that is where Brothers and Sherman's book comes in. Changing organizations is never easy, which is why managers need the right set of maps and tools—like this one." Jon Pratt, executive director, Minnesota Council of Nonprofits "Anyone running a nonprofit organization, no matter how large or small, would benefit from reading this book. It's chock-full of useful information about managing change." Eric Nee, managing editor, Stanford Social Innovation Review "Nonprofit leaders need tools to help them manage better, engage communities, collaborate, and have greater impact. Building Nonprofit Capacity is a great tool and a useful reference for organizations that are seeking to make a greater and more sustainable difference." Paul Schmitz, CEO, Public Allies "Brothers and Sherman expertly braid together complementary organizational lifecycle frameworks—and add their own wide-ranging expertise and experience—to bring practitioners and executives this comprehensive, relevant, and honest book about the organizational quest to become ever better." Jeanne Bell, CEO, CompassPoint Nonprofit Services "Whether you are building a start-up, bringing an organization to scale, managing an established group toward excellence, or shepherding a nonprofit at risk of decline, this book should be required reading for every nonprofit executive director." Richard R. Buery, Jr., president and CEO, The Children's Aid Society "There are a lot of nonprofit management books out there. What makes Brothers and Sherman's book different and so important and worthwhile is that they have combined a number of models, theories, and practices and shaped them into a few essential processes that can be used by organizations both large and small." Doug Bauer, executive director, The Clark Foundation

The Brand IDEA

The Brand IDEA Pdf/ePub eBook Author: Nathalie Laidler-Kylander,Julia Shepard Stenzel
Editor: John Wiley & Sons
ISBN: 1118573404
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The Brand IDEA by Nathalie Laidler-Kylander,Julia Shepard Stenzel Summary

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.