Marketing Management

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Marketing Management, Fourteenth Canadian Edition,

Marketing Management, Fourteenth Canadian Edition, Pdf/ePub eBook Author: ,
Editor: Pearson Education Canada
ISBN: 013307675X
FileSize: 476kb
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Marketing Management, Fourteenth Canadian Edition, by , Summary

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The text consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. The Companion Website is not included with the purchase of this product. Important Notice: The digital edition of this book is missing some of the images found in the physical edition.

Marketing Management

Marketing Management Pdf/ePub eBook Author: Robert E Stevens,David L Loudon,Bruce Wrenn
Editor: Routledge
ISBN: 1135184534
FileSize: 301kb
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Marketing Management by Robert E Stevens,David L Loudon,Bruce Wrenn Summary

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysis—segmentation, market grids, and market estimations competitive analysis—types of competition, gathering intelligence, and marketing audits financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions marketing planning—both strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit

Events Marketing Management

Events Marketing Management Pdf/ePub eBook Author: Ivna Reic
Editor: Routledge
ISBN: 1136289798
FileSize: 1785kb
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Events Marketing Management by Ivna Reic Summary

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

Hospitality Marketing Management, 6th Edition

Hospitality Marketing Management, 6th Edition Pdf/ePub eBook Author: David C. Bojanic,Robert D. Reid
Editor: Wiley Global Education
ISBN: 1119195152
FileSize: 1149kb
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Hospitality Marketing Management, 6th Edition by David C. Bojanic,Robert D. Reid Summary

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

Marketing Management in Africa

Marketing Management in Africa Pdf/ePub eBook Author: George Tesar,Steven W. Anderson,Hassimi Traore,Jens Graff
Editor: Routledge
ISBN: 135186484X
FileSize: 1027kb
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Marketing Management in Africa by George Tesar,Steven W. Anderson,Hassimi Traore,Jens Graff Summary

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.

Marketing Management, 2nd Edition

Marketing Management, 2nd Edition Pdf/ePub eBook Author: Arun Kumar & N. Meenakshi
Editor: Vikas Publishing House
ISBN: 8125942599
FileSize: 736kb
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Marketing Management, 2nd Edition by Arun Kumar & N. Meenakshi Summary

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Marketing Management

Marketing Management Pdf/ePub eBook Author: Jiri Georg Urban
Editor: Jiri Georg Urban
ISBN:
FileSize: 848kb
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Marketing Management by Jiri Georg Urban Summary

Marketing Management is a book for you if you are interested in marketing. The book is divided into two parts. The first is explaining the theory of brand, corporate identity, advertising, strategy and tactics. The second part is a case study.

Marketing Management, 3rd Edition

Marketing Management, 3rd Edition Pdf/ePub eBook Author: Kumar Arun & Meenakshi N.
Editor: Vikas Publishing House
ISBN: 9325982404
FileSize: 1014kb
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Marketing Management, 3rd Edition by Kumar Arun & Meenakshi N. Summary

In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'.Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands.Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing.Key FeaturesBest Practices• Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world• Marketers can adopt these practices to elevate individual and organizational performanceCorporate Insights• Examples of marketing concepts being implemented by well-known Indian companies and brands• Latest moves of companies and brands as they cope with competition and environmentCase Studies• A brief case study after each chapter, focusing on specific issues dealt within the chapterSpecialized Questions• Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms

Marketing Management (For B.Com, Sem.6, Delhi University)

Marketing Management (For B.Com, Sem.6, Delhi University) Pdf/ePub eBook Author: J.P. Mahajan & Anupama Mahajan
Editor: Vikas Publishing House
ISBN: 9325986620
FileSize: 1370kb
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Marketing Management (For B.Com, Sem.6, Delhi University) by J.P. Mahajan & Anupama Mahajan Summary

Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi. KEY FEATURES • Provides exhaustive coverage of all topics in the syllabus • Makes productive use of study aids such as Flow Charts, Tables, Boxes, Illustrations and Snapshots to reinforce learning and help students acquire greater conceptual clarity • Incorporates Review Questions, University Examination Questions and Projects

Marketing Management

Marketing Management Pdf/ePub eBook Author: Seohee Park
Editor: Seohee Academy
ISBN:
FileSize: 375kb
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Marketing Management by Seohee Park Summary

This book will help you gain a master of business administration (MBA) degree. Think you’ve got what it takes to become a future leader? An MBA could help you achieve those goals. Intensive, competitive and highly respected, the Master of Business Administration (MBA) is an elite professional qualification. This book provides best reports with good grades. Reading the papers, you can get a sense of how to write a good paper to get good grades. This is a book that tells you how to get good grades on MBA courses in the U.S. For the MBA course, students have to take a total of 36 credits. Each class is worth 3 credits and the students should take 12 classes. It's a series of 12 books, one book for each subject. This book is a collection of best answers for the "Business Organization and Management" subject.

Marketing Management

Marketing Management Pdf/ePub eBook Author: Dr. N. Mishra
Editor: SBPD Publishing House
ISBN: 9350475693
FileSize: 501kb
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Marketing Management by Dr. N. Mishra Summary

Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.

Marketing Management

Marketing Management Pdf/ePub eBook Author: Luca M. Visconti,Lisa Peñaloza,Nil Toulouse
Editor: Routledge
ISBN: 1351358820
FileSize: 1475kb
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Marketing Management by Luca M. Visconti,Lisa Peñaloza,Nil Toulouse Summary

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.

Marketing Management - Lecture Notes

Marketing Management - Lecture Notes Pdf/ePub eBook Author: ,
Editor: Shashwat Publication
ISBN: 9390290813
FileSize: 1268kb
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Marketing Management - Lecture Notes by , Summary

Marketing book is all about basic marketing concepts for beginners. It will be guide to get the essence of marketing management

Management of Marketing

Management of Marketing Pdf/ePub eBook Author: Paul Reynolds,Geoff Lancaster
Editor: Routledge
ISBN: 1136386041
FileSize: 1475kb
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Management of Marketing by Paul Reynolds,Geoff Lancaster Summary

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.

Marketing Management

Marketing Management Pdf/ePub eBook Author: Alain Jolibert,Hans Mühlbacher,Laurent Flores,Pierre-Louis Dubois
Editor: Macmillan International Higher Education
ISBN: 0230363679
FileSize: 906kb
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Marketing Management by Alain Jolibert,Hans Mühlbacher,Laurent Flores,Pierre-Louis Dubois Summary

Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.

Basics of Marketing Management (Theory & Practice)

Basics of Marketing Management (Theory & Practice) Pdf/ePub eBook Author: Rudani R.B.
Editor: S. Chand Publishing
ISBN: 8121931681
FileSize: 363kb
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Basics of Marketing Management (Theory & Practice) by Rudani R.B. Summary

Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography

Marketing Management

Marketing Management Pdf/ePub eBook Author: R S N Pillai
Editor: S. Chand Publishing
ISBN: 8121932440
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Marketing Management by R S N Pillai Summary

Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.

Essentials of Marketing Management

Essentials of Marketing Management Pdf/ePub eBook Author: Geoffrey Lancaster,Lester Massingham
Editor: Routledge
ISBN: 1351709089
FileSize: 1184kb
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Essentials of Marketing Management by Geoffrey Lancaster,Lester Massingham Summary

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

International Marketing Management

International Marketing Management Pdf/ePub eBook Author: James M. Livingstone
Editor: Springer
ISBN: 1349156531
FileSize: 1099kb
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Digital Marketing Management

Digital Marketing Management Pdf/ePub eBook Author: Debra Zahay
Editor: Business Expert Press
ISBN: 1606499254
FileSize: 1823kb
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Digital Marketing Management by Debra Zahay Summary

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.