Negociacion Ganadora Y Tacticas De Persuasion

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Persuasión Pdf/ePub eBook Author: Dave Lakhani
Editor: Editorial AMAT
ISBN: 8417208453
FileSize: 824kb
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Persuasión by Dave Lakhani Summary

Este libro analiza el proceso de la persuasión en pequeños pasos de fácil aplicación y traza la fina línea divisoria entre persuasión y manipulación. La verdadera persuasión se basa en la verdad, la sinceridad y la capacidad para contar historias que tengan fuerza y para satisfacer las expectativas de aquellos a los que se trata de persuadir.

Negociaciones comerciales internacionales

Negociaciones comerciales internacionales Pdf/ePub eBook Author: Aníbal Sierralta
Editor: Fondo Editorial de la PUCP
ISBN: 612317021X
FileSize: 420kb
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Negociaciones comerciales internacionales by Aníbal Sierralta Summary

Esta obra tiene un enfoque lationamericano y busca ser de utilidad para nuestros operadores, profesores, alumnos y técnicos, hacia quienes está dirigido el presente documento, pues los textos que conocemos están orientados al sistema jurídico del common law y a la cultura anglosajona, por tanto dejan en la orfandad bibliográfica a los negociadores de esta parte del mundo. El libro está dividido en tres partes: la primera, Negociaciones comerciales, constituye el texto básico y está organizada en seis capítulos ordenados metodológicamente: La técnica y el arte de negociar, Cultura y negociación, El proceso de una negociación, Estrategias y tácticas de negociación comercial, Negociación en los foros internacionales" y El lobby y las relaciones comerciales. La segunda parte se refiere a casos prácticos e incluye seis ejercicios sobre la realidad regional que posibilitan al profesor y al alumno poner en práctica los conocimientos adquiridos en cada uno de los capítulos anteriores. Se complementan las dos partes con una tercera, anexos, que incluyen los textos de los tratados internacionales de los foros indicados en el capítulo V.

The Global Negotiator

The Global Negotiator Pdf/ePub eBook Author: Jeswald W. Salacuse
Editor: St. Martin\'s Press
ISBN: 1466889624
FileSize: 383kb
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The Global Negotiator by Jeswald W. Salacuse Summary

In today's global business environment, an executive must have the skills and knowledge to navigate all stages of an international deal, from negotiations to managing the deal after it is signed. The aim of The Global Negotiator is to equip business executives with that exact knowledge. Whereas most books on negotiation end when the deal is made, Jeswald W. Salacuse will guide the reader from the first handshake with a potential foreign partner to the intricacies of making the international joint venture succeed and prosper, or should things go poorly, how to deal with getting out of a deal gone wrong. Salacuse illustrates the many ways in which an international deal may falter and the methods parties can use to save it, provides the necessary technical knowledge to structure specific business transactions, and explores the transformations to the international business landscape over the last decade.

Manual. Negociación y contratación internacional (UF1784). Certificados de profesionalidad. Marketing y compraventa internacional (COMM0110)

Manual. Negociación y contratación internacional (UF1784). Certificados de profesionalidad. Marketing y compraventa internacional (COMM0110) Pdf/ePub eBook Author: Francisco Carvajal Palomares
ISBN: 8468180130
FileSize: 987kb
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Manual. Negociación y contratación internacional (UF1784). Certificados de profesionalidad. Marketing y compraventa internacional (COMM0110) by Francisco Carvajal Palomares Summary

Negociación y contratación internacional (UF1784) es una de las Unidades Formativas del módulo "Negociación y compraventa internacional (MF1009_3)". Este módulo está incluido en el Certificado de Profesionalidad "Marketing y compraventa internacional (COMM0110)", publicado en el Real Decreto 1522/2011. Este manual sigue fielmente el índice de contenidos publicado en el Real Decreto que lo regula. Se trata de un material dirigido a favorecer el aprendizaje teórico-práctico que resultará de gran utilidad para la impartición de los cursos organizados por el centro acreditado. Los contenidos se han desarrollado siguiendo esta estructura: • Ficha técnica • Objetivos generales y específicos • Desarrollo teórico • Ejercicios prácticos con soluciones • Resumen por tema • Glosario de términos • Bibliografía / Referencias legislativas

The Kremlin School of Negotiation

The Kremlin School of Negotiation Pdf/ePub eBook Author: Igor Ryzov
Editor: Canongate Books
ISBN: 1786896176
FileSize: 1580kb
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The Kremlin School of Negotiation by Igor Ryzov Summary

Negotiating is something that we all do, whether at work or at home. But what if we come across someone who just won’t give in? How can we defend ourselves against manipulation? And how do we say ‘no’ without compromising a deal? Legend has it that the Kremlin school of negotiation was born in Russia in the 1920s, under the rule of Joseph Stalin, and it still has its followers and advocates to this day. Using the official Kremlin method and years of business experience, Igor Ryzov guides us through the most effective techniques in negotiating terms that satisfy both parties. From knowing how to get the most information about a potential deal, to how to read your counterpart, and advice on defusing tension, this comprehensive handbook ensures a mutually acceptable resolution that leaves you walking away successful. With practical examples, and exercises to hone your negotiating skills, The Kremlin School of Negotiation will offer the tools you need to master any deal.

Marketing Strategy, Text and Cases

Marketing Strategy, Text and Cases Pdf/ePub eBook Author: O. C. Ferrell,Michael Hartline
Editor: Nelson Education
ISBN: 1285607139
FileSize: 324kb
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Marketing Strategy, Text and Cases by O. C. Ferrell,Michael Hartline Summary

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text’s signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The 48 Laws of Power

The 48 Laws of Power Pdf/ePub eBook Author: Robert Greene
Editor: Penguin
ISBN: 1101042451
FileSize: 1249kb
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The 48 Laws of Power by Robert Greene Summary

Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

Business Model Generation

Business Model Generation Pdf/ePub eBook Author: Alexander Osterwalder,Yves Pigneur
Editor: John Wiley & Sons
ISBN: 1118656407
FileSize: 1926kb
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Business Model Generation by Alexander Osterwalder,Yves Pigneur Summary

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Getting Ready to Negotiate

Getting Ready to Negotiate Pdf/ePub eBook Author: Roger Fisher,Danny Ertel
Editor: Penguin
ISBN: 1101128356
FileSize: 1849kb
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Getting Ready to Negotiate by Roger Fisher,Danny Ertel Summary

This companion volume to the negotiation classic Getting to Yes explores the negotiation process in depth and presents case studies, charts, and worksheets for blueprinting and personalized negotiating strategy.

Principles of Marketing

Principles of Marketing Pdf/ePub eBook Author: Phil T. Kotler,Gary Armstrong,Lloyd C. Harris,Prof Hongwei He
Editor: Pearson Higher Ed
ISBN: 129226960X
FileSize: 338kb
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Principles of Marketing by Phil T. Kotler,Gary Armstrong,Lloyd C. Harris,Prof Hongwei He Summary

Principles of Marketing, helps students understand how to create value, build customer relationshipsand master key marketing challenges. The the8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed withexamples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

The Structure of Conflict

The Structure of Conflict Pdf/ePub eBook Author: Clyde H. Coombs,George S. Avrunin
Editor: Psychology Press
ISBN: 113473381X
FileSize: 1538kb
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The Structure of Conflict by Clyde H. Coombs,George S. Avrunin Summary

A theory that attempts to bring order to the chaotic variety of conflict usually begins by distinguishing types of conflict and formulating general explanatory principles that relate and integrate them. In contrast to traditional methods, this book describes and explores the structural aspects of different types of conflicts, and discusses the important implications involved for both choosing and achieving methods for resolving conflict. Two important facets of conflict structure are recognized: the individuals involved and the behavioral principles that govern them; and the existence of options and their structural relation. This monograph will be of interest to researchers and practitioners of conflict resolution, such as mediators, lawyers, diplomats, counselors and psychologists, and students in experimental and social psychology, labor relations, poilitical science and law.

Creative Solutions to Global Business Negotiations, Third Edition

Creative Solutions to Global Business Negotiations, Third Edition Pdf/ePub eBook Author: Claude Cellich
Editor: Business Expert Press
ISBN: 1952538793
FileSize: 424kb
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Creative Solutions to Global Business Negotiations, Third Edition by Claude Cellich Summary

Practical and user friendly, the author describes all the key elements needed to negotiate deals that are doable, profitable, and sustainable. Based on decades of teaching and consultancies around the world, the author provides a useful guide for business executives operating in today’s digitalized global economy. This latest edition will help readers enhance their preparation, anticipate objections, create value for tangibles/intangibles, and avoid cultural blunders to reach mutually beneficial outcomes. By sharpening negotiation skills, business executives will be able to interact more effectively with their counterparts in the fast changing global business environment and the rising influence of third parties. Practical and user friendly, the author describes all the key elements needed to negotiate deals that are doable, profitable, and sustainable.

Developing the Leader Within You 2.0

Developing the Leader Within You 2.0 Pdf/ePub eBook Author: John C. Maxwell
Editor: HarperCollins Leadership
ISBN: 0718074009
FileSize: 615kb
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Developing the Leader Within You 2.0 by John C. Maxwell Summary

In this thoroughly revised and updated 25th-anniversary edition of his now-classic work, John C. Maxwell reveals how to develop the vision, value, influence, and motivation required of successful leaders. Twenty-five years ago, John Maxwell published the book that forever transformed how we think about leadership. Developing the Leader Within You revolutionized the way leaders are made and in the process sold more than one million copies. Now John Maxwell returns to his classic text to include the leadership insights and practices he’s learned in the decades since the book first appeared. Thoroughly revised and with two completely new chapters, this new edition updates the foundational principles for transformative leadership that Maxwell has used as a leader for more than 40 years. No matter what arena you are called to--family, church, business, nonprofit--the principles Maxwell shares will positively impact your own life and the lives of those around you. New readers as well as longtime fans of Maxwell and the original book won’t want to miss out on this one.

Global Business

Global Business Pdf/ePub eBook Author: Mike W. Peng
Editor: Nelson Education
ISBN: 130550089X
FileSize: 1314kb
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Global Business by Mike W. Peng Summary

Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. Global Business, 4th Edition, is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" This edition includes access to MindTap, "a personalised classroom management experience that promotes better outcomes with relevant assignments that guide students to analyze, apply, and improve thinking"-- Publisher.

Social Media Marketing: A Strategic Approach

Social Media Marketing: A Strategic Approach Pdf/ePub eBook Author: Melissa Barker,Donald I. Barker,Nicholas F. Bormann,Krista E. Neher
Editor: Nelson Education
ISBN: 1285402146
FileSize: 849kb
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Social Media Marketing: A Strategic Approach by Melissa Barker,Donald I. Barker,Nicholas F. Bormann,Krista E. Neher Summary

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization’s marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization’s return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.