Positioning 182 Success Secrets 182 Most Asked Questions On Positioning What You Need To Know

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Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind Pdf/ePub eBook Author: ,
Editor: McGraw Hill Professional
ISBN: 0071705872
FileSize: 1216kb
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Positioning: The Battle for Your Mind by , Summary

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

The Power of Habit

The Power of Habit Pdf/ePub eBook Author: Charles Duhigg
Editor: Doubleday Canada
ISBN: 0385669755
FileSize: 393kb
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The Power of Habit by Charles Duhigg Summary

Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives. "We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.

Didn't See It Coming

Didn't See It Coming Pdf/ePub eBook Author: Carey Nieuwhof
Editor: WaterBrook
ISBN: 0735291349
FileSize: 476kb
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Didn't See It Coming by Carey Nieuwhof Summary

An influential pastor, podcaster, and thought leader believes it's not only possible to predict life's hardest moments, but also to alter outcomes, overcome challenges, and defeat your fiercest adversaries. Founding Pastor of one of North America's most influential churches, Carey Nieuwhof wants to help you avoid and overcome life's seven hardest and most crippling challenges: cynicism, compromise, disconnectedness, irrelevance, pride, burnout, and emptiness. These are challenges that few of us expect but that we all experience at some point. If you have yet to confront these obstacles, Carey provides clear tools and guidelines for anticipation and avoidance. On the other hand, if you already feel stuck in a painful experience or are wrestling with one of these challenges, he provides the steps you need to find a way out and a way forward into a more powerful and vibrant future.

Fundamentals of Biomechanics

Fundamentals of Biomechanics Pdf/ePub eBook Author: Duane Knudson
Editor: Springer Science & Business Media
ISBN: 1475752989
FileSize: 536kb
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Fundamentals of Biomechanics by Duane Knudson Summary

Fundamentals of Biomechanics introduces the exciting world of how human movement is created and how it can be improved. Teachers, coaches and physical therapists all use biomechanics to help people improve movement and decrease the risk of injury. The book presents a comprehensive review of the major concepts of biomechanics and summarizes them in nine principles of biomechanics. Fundamentals of Biomechanics concludes by showing how these principles can be used by movement professionals to improve human movement. Specific case studies are presented in physical education, coaching, strength and conditioning, and sports medicine.

White Space Is Not Your Enemy

White Space Is Not Your Enemy Pdf/ePub eBook Author: Kim Golombisky,Rebecca Hagen
Editor: CRC Press
ISBN: 1351668765
FileSize: 889kb
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White Space Is Not Your Enemy by Kim Golombisky,Rebecca Hagen Summary

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.

Ventilator-Induced Lung Injury

Ventilator-Induced Lung Injury Pdf/ePub eBook Author: Didier Dreyfuss,Georges Saumon,Rolf Hubmayr
Editor: CRC Press
ISBN: 1420019260
FileSize: 1902kb
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Ventilator-Induced Lung Injury by Didier Dreyfuss,Georges Saumon,Rolf Hubmayr Summary

This reference surveys current best practices in the prevention and management of ventilator-induced lung injury (VILI) and spans the many pathways and mechanisms of VILI including cell injury and repair, the modulation of alveolar-capillary barrier properties, and lung and systemic inflammatory consequences of injurous mechanical ventilation. Considering many emerging therapeutic options, this guide also reviews the wide array of clinical studies on lung protection strategies and approaches to ARDS patients at risk for VILI.

Report of the Presidential Commission on the Space Shuttle Challenger Accident

Report of the Presidential Commission on the Space Shuttle Challenger Accident Pdf/ePub eBook Author: DIANE Publishing Company,Southgate Publishers
Editor: DIANE Publishing
ISBN: 0788119125
FileSize: 407kb
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Report of the Presidential Commission on the Space Shuttle Challenger Accident by DIANE Publishing Company,Southgate Publishers Summary

Reviews the circumstances surrounding the Challenger accident to establish the probable cause or causes of the accident. Develops recommendations for corrective or other action based upon the Commission1s findings and determinations. Color photos, charts and tables.

The Business Plan

The Business Plan Pdf/ePub eBook Author: Gerald Schwetje,Sam Vaseghi
Editor: Springer Science & Business Media
ISBN: 3540752676
FileSize: 524kb
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The Business Plan by Gerald Schwetje,Sam Vaseghi Summary

This book provides the essentials to write a successful business plan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is beautifully structured, it has a pragmatic emphasis and an autodidactic approach. The reader gets acquainted with the skills and competencies as well as tools, required for the planning and development of the business plan project.

Visible Learning for Teachers

Visible Learning for Teachers Pdf/ePub eBook Author: John Hattie
Editor: Routledge
ISBN: 1136592326
FileSize: 1456kb
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Visible Learning for Teachers by John Hattie Summary

In November 2008, John Hattie’s ground-breaking book Visible Learning synthesised the results of more than fifteen years research involving millions of students and represented the biggest ever collection of evidence-based research into what actually works in schools to improve learning. Visible Learning for Teachers takes the next step and brings those ground breaking concepts to a completely new audience. Written for students, pre-service and in-service teachers, it explains how to apply the principles of Visible Learning to any classroom anywhere in the world. The author offers concise and user-friendly summaries of the most successful interventions and offers practical step-by-step guidance to the successful implementation of visible learning and visible teaching in the classroom. This book: links the biggest ever research project on teaching strategies to practical classroom implementation champions both teacher and student perspectives and contains step by step guidance including lesson preparation, interpreting learning and feedback during the lesson and post lesson follow up offers checklists, exercises, case studies and best practice scenarios to assist in raising achievement includes whole school checklists and advice for school leaders on facilitating visible learning in their institution now includes additional meta-analyses bringing the total cited within the research to over 900 comprehensively covers numerous areas of learning activity including pupil motivation, curriculum, meta-cognitive strategies, behaviour, teaching strategies, and classroom management. Visible Learning for Teachers is a must read for any student or teacher who wants an evidence based answer to the question; ‘how do we maximise achievement in our schools?’