Social Media Monitoring - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by Gerard Blokdijk

Social Media Monitoring - Simple Steps to Win, Insights and Opportunities for Maxing Out Success
  • Title : Social Media Monitoring - Simple Steps to Win, Insights and Opportunities for Maxing Out Success
  • Author : Gerard Blokdijk
  • Publisher :
  • ISBN Code : 9781489101624
  • Pages : 152
  • Format : Pdf - ePub
  • Language : English
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Symposium proceedings - XV International symposium Symorg 2016 by Ondrej Jaško,Sanja Marinković

Symposium proceedings - XV International symposium Symorg 2016
  • Title : Symposium proceedings - XV International symposium Symorg 2016
  • Author : Ondrej Jaško,Sanja Marinković
  • Publisher : University of Belgrade, Faculty of Organizational Sciences
  • ISBN Code : 8676803269
  • Pages : 1520
  • Format : Pdf - ePub
  • Language : English
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Electronic Commerce 2018 by Efraim Turban,Jon Outland,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban

Electronic Commerce 2018
  • Title : Electronic Commerce 2018
  • Author : Efraim Turban,Jon Outland,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban
  • Publisher : Springer
  • ISBN Code : 3319587153
  • Pages : 636
  • Format : Pdf - ePub
  • Language : English
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Summary:

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.


Bulletin of the Atomic Scientists by N.A

Bulletin of the Atomic Scientists
  • Title : Bulletin of the Atomic Scientists
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 104
  • Format : Pdf - ePub
  • Language : English
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Summary:

The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.


Best Life by N.A

Best Life
  • Title : Best Life
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 140
  • Format : Pdf - ePub
  • Language : English
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Summary:

Best Life magazine empowers men to continually improve their physical, emotional and financial well-being to better enjoy the most rewarding years of their life.


The Advocate by N.A

The Advocate
  • Title : The Advocate
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 96
  • Format : Pdf - ePub
  • Language : English
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Summary:

The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.


Story-Based Inquiry: A Manual for Investigative Journalists by Mark Lee Hunter,gratuit,Unesco

Story-Based Inquiry: A Manual for Investigative Journalists
  • Title : Story-Based Inquiry: A Manual for Investigative Journalists
  • Author : Mark Lee Hunter,gratuit,Unesco
  • Publisher : UNESCO
  • ISBN Code : 9231041894
  • Pages : 87
  • Format : Pdf - ePub
  • Language : English
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The Networked Nonprofit by Beth Kanter,Allison Fine

The Networked Nonprofit
  • Title : The Networked Nonprofit
  • Author : Beth Kanter,Allison Fine
  • Publisher : John Wiley & Sons
  • ISBN Code : 9780470633052
  • Pages : 224
  • Format : Pdf - ePub
  • Language : English
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Summary:

The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." —Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens." —Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."' —Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks." —Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission." —Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world." —Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc. "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing." —Seth Godin Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.


Male Roles, Masculinities and Violence by Expert Group Meeting on Male Roles and M

Male Roles, Masculinities and Violence
  • Title : Male Roles, Masculinities and Violence
  • Author : Expert Group Meeting on Male Roles and M
  • Publisher : UNESCO
  • ISBN Code :
  • Pages : 288
  • Format : Pdf - ePub
  • Language : English
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Summary:

This book is based on an expert group meeting entitled 'Male Roles and Masculinities in the Perspective of a Culture of Peace', which was organised by UNESCO in Oslo, Norway in 1997, the first international discussion of the connections between men and masculinity and peace and war. The group consisted of researchers, activists, policy makers and administrators and the aim of the meeting was to formulate practical suggestions for change. Chapters in the book consist of both regional case studies and social science research on the connections of traditional masculinity and patriarchy to violence and peace building. The Culture of Peace initiatives in this book show how violence is ineffective, and the book contests the views in the socialisation of boy-children that aggressiveness, violence and force are an acceptable means of expression.


Mapping Out the Research-policy Matrix by Germán Solinís,Nicolas Baya-Laffite

Mapping Out the Research-policy Matrix
  • Title : Mapping Out the Research-policy Matrix
  • Author : Germán Solinís,Nicolas Baya-Laffite
  • Publisher : UNESCO
  • ISBN Code : 9231041762
  • Pages : 245
  • Format : Pdf - ePub
  • Language : English
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Summary:

Social science research provides not only abstract, conceptual knowledge about society but also concrete, instrumental knowledge. It enables us to take action to recompose the world we live in. However, this book rejects narrow and simplistic conceptions of research use and its impact on policy-making, to embrace a more complex approach to seeing and dealing with social science. In the paradigm of "evidence-based policy", "evidence" is understood in its broad sense as information that helps form policies. Nonetheless, within current practices and discourse, it is not clear what "information" is, what is really meant by "evidence", and how it can be obtained objectively. The book draws on papers presented at the International Forum on the Social Science-Policy Nexus, where experts examined current practices and problems in areas such as social policy, migration, urban policies and globalisation. The Forum set a precedent in terms of dialogue between researchers and policy-makers. The authors contribute to enriching and elucidating the most common conceptualisations of the research-policy nexus. They represent a rich diversity of views, although most agree that an effective strategy to enhance social science-policy linkages should be underpinned by a theoretical and methodological framework that takes into account the interplay of different social actors.


Smart Social Media by Lasse Rouhiainen

Smart Social Media
  • Title : Smart Social Media
  • Author : Lasse Rouhiainen
  • Publisher : Createspace Independent Pub
  • ISBN Code : 9781478129431
  • Pages : 146
  • Format : Pdf - ePub
  • Language : English
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Summary:

Smart Social Media is the definitive hands-on guide on how to claim your share of the current social media marketing boom and how to build a lucrative business part-time by providing social media marketing services to businesses and entrepreneurs both locally and worldwide. This guide collects valuable lessons from current Social Media Managers and highlights key marketing strategies related toFacebook, video marketing, and YouTube. In Smart Social Media, you will discover: Why there is such a high demand for Social Media Managers and so many opportunities for the services they offer How you can start TODAY, even if you have no prior experience Expert advice on how to close a sale with your clients, charge top dollar, and increase your fees Expert advice on how to avoid common pitfalls when starting out as a Social Media Manager Why being a Social Media Manager can provide for a great lifestyle How to deliver effective and powerful Facebook, video marketing, and YouTube campaigns to grow your clients' businesses How to grow your own business through outsourcing and delegation Other online marketing services you can offer to your clients And much, much more... This is a step-by-step guide that shares strategies and techniques you can implement immediately to build a successful social media marketing business for small businesses while living anywhere you want and servicing clients all around the world.


Strategic Theory for the 21st Century: The Little Book on Big Strategy by N.A

Strategic Theory for the 21st Century: The Little Book on Big Strategy
  • Title : Strategic Theory for the 21st Century: The Little Book on Big Strategy
  • Author : N.A
  • Publisher : DIANE Publishing
  • ISBN Code : 1428916229
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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UNESCO General History of Africa, Vol. VI, Abridged Edition by J. F. Ade Ajayi

UNESCO General History of Africa, Vol. VI, Abridged Edition
  • Title : UNESCO General History of Africa, Vol. VI, Abridged Edition
  • Author : J. F. Ade Ajayi
  • Publisher : Univ of California Press
  • ISBN Code : 9780520067011
  • Pages : 356
  • Format : Pdf - ePub
  • Language : English
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Summary:

Volume VI of this acclaimed series is now available in an abridged paperback edition. The result of years of work by scholars from all over the world, The UNESCO General History of Africa reflects how the different peoples of Africa view their civilizations and shows the historical relationships between the various parts of the continent. Historical connections with other continents demonstrate Africa's contribution to the development of human civilization. Each volume is lavishly illustrated and contains a comprehensive bibliography. Volume VI covers the period from the beginning of the nineteenth century to the onset of the European "scramble" for colonial territory in the 1880s. In spite of a growing European commercial, religious, and political presence during the first three quarters of the century, outside influences were felt indirectly by most African societies, and they made a number of culturally distinctive attempts to modernize, expand, and develop. These are detailed in four thematic chapters, twenty-three chapters detailing developments in specific areas, and two concluding chapters tracing the African diaspora and assessing the state of the Continent's political, economic, and cultural development on the eve of the European conquest.


Becoming a Knowledge-Sharing Organization by Steffen Soulejman Janus

Becoming a Knowledge-Sharing Organization
  • Title : Becoming a Knowledge-Sharing Organization
  • Author : Steffen Soulejman Janus
  • Publisher :
  • ISBN Code : 9781464809439
  • Pages : 197
  • Format : Pdf - ePub
  • Language : English
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Summary:

This volume offers a simple, systematic guide to creating a knowledge sharing practice in your organization. It shows how to build the enabling environment and develop the skills needed to capture and share knowledge gained from operational experiences to improve performance and scale-up successes. Its recommendations are grounded on the insights gained from the past seven years of collaboration between the World Bank and its clients around the world ministries and national agencies operating in various sectors who are working to strengthen their operations through robust knowledge sharing. While informed by the academic literature on knowledge management and organizational learning, this handbook s operational background and many real-world examples and tips provide a missing, practical foundation for public sector officials in developing countries and for development practitioners. However, though written with a public sector audience in mind, the overall concepts and approaches will also hold true for most organizations in the private sector and the developed world."


Mountain ecosystem services and climate change by Egan, Paul A.,Price, Martin F.

Mountain ecosystem services and climate change
  • Title : Mountain ecosystem services and climate change
  • Author : Egan, Paul A.,Price, Martin F.
  • Publisher : UNESCO Publishing
  • ISBN Code : 9231002252
  • Pages : 32
  • Format : Pdf - ePub
  • Language : English
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Digital Marketing Excellence by Dave Chaffey,PR Smith

Digital Marketing Excellence
  • Title : Digital Marketing Excellence
  • Author : Dave Chaffey,PR Smith
  • Publisher : Taylor & Francis
  • ISBN Code : 1317276736
  • Pages : 660
  • Format : Pdf - ePub
  • Language : English
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Summary:

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.


Participation Marketing by Michael Brito

Participation Marketing
  • Title : Participation Marketing
  • Author : Michael Brito
  • Publisher :
  • ISBN Code : 9781398693937
  • Pages : 256
  • Format : Pdf - ePub
  • Language : English
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Summary:

Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.


Good to Great by James Charles Collins,Jim Collins

Good to Great
  • Title : Good to Great
  • Author : James Charles Collins,Jim Collins
  • Publisher : Random House
  • ISBN Code : 0712676090
  • Pages : 300
  • Format : Pdf - ePub
  • Language : English
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Summary:

Can a good company become a great one and, if so, how?After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to


Making Websites Win by Karl Blanks,Ben Jesson

Making Websites Win
  • Title : Making Websites Win
  • Author : Karl Blanks,Ben Jesson
  • Publisher : Conversion Rate Experts
  • ISBN Code : 9781544500539
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Summary:

Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.


Marketing Performance by Thomas Bauer,Jesko Perrey,Tjark Freundt,Jonathan Gordon,Dennis Spillecke

Marketing Performance
  • Title : Marketing Performance
  • Author : Thomas Bauer,Jesko Perrey,Tjark Freundt,Jonathan Gordon,Dennis Spillecke
  • Publisher : John Wiley & Sons
  • ISBN Code : 1119278333
  • Pages : 200
  • Format : Pdf - ePub
  • Language : English
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Summary:

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.


Strategic Modelling and Business Dynamics by John D. W. Morecroft

Strategic Modelling and Business Dynamics
  • Title : Strategic Modelling and Business Dynamics
  • Author : John D. W. Morecroft
  • Publisher : John Wiley & Sons
  • ISBN Code : 1118994817
  • Pages : 500
  • Format : Pdf - ePub
  • Language : English
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Summary:

Insightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need the ability to rehearse alternative futures. By mimicking the interlocking operations of firms and industries, modelling serves as a ‘dry run’ for testing ideas, anticipating consequences, avoiding strategic pitfalls and improving future performance. Strategic Modelling and Business Dynamics is an essential guide to credible models; helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life. This updated new edition also offers a rich Learners' website with models, articles and videos, as well as a separate Instructors' website resource, with lecture slides and other course materials (see Related Websites/Extra section below). Together the book and websites deliver a powerful package of blended learning materials that: Introduce the system dynamics approach of modelling strategic problems in business and society Include industry examples and public sector applications with interactive simulators and contemporary visual modelling software Provide the latest state-of-the-art thinking, concepts and techniques for systems modelling The comprehensive Learners' website features models, microworlds, journal articles and videos. Easy-to-use simulators enable readers to experience dynamic complexity in business and society. Like would-be CEOs, readers can re-design operations and then re-simulate in the quest for well-coordinated strategy and better performance. The simulators include a baffling hotel shower, a start-up low-cost airline, an international radio broadcaster, a diversifying tyre maker, commercial fisheries and the global oil industry. "Much more than an introduction, John Morecroft’s Strategic Modelling and Business Dynamics uses interactive ‘mini-simulators and microworlds’ to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems." John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management "Illustrated by examples from everyday life, business and policy, John Morecroft expertly demonstrates how systems thinking aided by system dynamics can improve our understanding of the world around us." Stewart Robinson, Associate Dean Research, President of the Operational Research Society, Professor of Management Science, School of Business and Economics, Loughborough University


The Guide to Strategic Networking by Juliette C. Mayers

The Guide to Strategic Networking
  • Title : The Guide to Strategic Networking
  • Author : Juliette C. Mayers
  • Publisher : Createspace Independent Publishing Platform
  • ISBN Code : 9781470146450
  • Pages : 168
  • Format : Pdf - ePub
  • Language : English
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Summary:

Building up your strategic network is a key component of getting ahead in business. It's not enough to have the skills. You must network with others who can help you get ahead. Juliette C. Mayers, president and CEO of Inspiration Zone LLC, gives you practical advice on how to build your personal brand and strategic networking plan in her new book The Guide to Strategic Networking: Dream. Plan. Create. Achieve. Mayers expands upon the principles shared in her first book to include help on how to develop an action plan. Here, she offers a mix of advice and encouragement in order to inspire you to make your dreams come true. Mayers uses examples of her own career, including how she became president of a firm specializing in multicultural consulting, brand management, and thought leadership. She also draws from her leadership experience at GE Capital, Bank of Boston, The Ad Club Foundation, and Blue Cross Blue Shield of MA. Also included are action-oriented "Making It Real" exercises to help you develop your own written strategic networking plan. Get in touch with those who can help you succeed at business and in your career-from using social media effectively to understanding the importance of attending networking events, Mayers lays out an easy roadmap for you to follow.


Ten Strategies of a World-Class Cybersecurity Operations Center by Carson Zimmerman

Ten Strategies of a World-Class Cybersecurity Operations Center
  • Title : Ten Strategies of a World-Class Cybersecurity Operations Center
  • Author : Carson Zimmerman
  • Publisher :
  • ISBN Code : 9780692243107
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Summary:

Ten Strategies of a World-Class Cyber Security Operations Center conveys MITRE's accumulated expertise on enterprise-grade computer network defense. It covers ten key qualities of leading Cyber Security Operations Centers (CSOCs), ranging from their structure and organization, to processes that best enable smooth operations, to approaches that extract maximum value from key CSOC technology investments. This book offers perspective and context for key decision points in structuring a CSOC, such as what capabilities to offer, how to architect large-scale data collection and analysis, and how to prepare the CSOC team for agile, threat-based response. If you manage, work in, or are standing up a CSOC, this book is for you. It is also available on MITRE's website, www.mitre.org.


Strategy Beyond the Hockey Stick by Chris Bradley,Martin Hirt,Sven Smit

Strategy Beyond the Hockey Stick
  • Title : Strategy Beyond the Hockey Stick
  • Author : Chris Bradley,Martin Hirt,Sven Smit
  • Publisher : John Wiley & Sons
  • ISBN Code : 1119487625
  • Pages : 256
  • Format : Pdf - ePub
  • Language : English
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Summary:

Beat the odds with a bold strategy from McKinsey & Company “Every once in a while, a genuinely fresh approach to business strategy appears” – legendary business professor Richard Rumelt, UCLA McKinsey & Company’s newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy’s real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development.” — Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company’s current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. “A different kind of book—I couldn’t put it down. Inspiring new insights on the facts of what it takes to move a company’s performance, combined with practical advice on how to deal with real-life dynamics in management teams.” —Jane Fraser, CEO, Citigroup Latin America


Rehumanize Your Business by Ethan Beute,Stephen Pacinelli

Rehumanize Your Business
  • Title : Rehumanize Your Business
  • Author : Ethan Beute,Stephen Pacinelli
  • Publisher : Wiley
  • ISBN Code : 1119576261
  • Pages : 200
  • Format : Pdf - ePub
  • Language : English
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Summary:

Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame. Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos—and when to replace some of your plain, typed-out communication with webcam and smartphone recordings. • Restore face-to-face communication for clarity and connection • Add a personal, human touch to your emails and other messages • Meet people who’ve sent thousands of videos • Learn to implement your own video habit in an easy, time-saving way • Boost your replies, appointments, conversion, referrals, and results dramatically If you’re ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.


Digital @ Scale by Anand Swaminathan,Jürgen Meffert

Digital @ Scale
  • Title : Digital @ Scale
  • Author : Anand Swaminathan,Jürgen Meffert
  • Publisher : John Wiley & Sons
  • ISBN Code : 1119433746
  • Pages : 288
  • Format : Pdf - ePub
  • Language : English
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Summary:

Establishing a Digital Competence Center


Philosophy a School of Freedom by Moufida Goucha

Philosophy a School of Freedom
  • Title : Philosophy a School of Freedom
  • Author : Moufida Goucha
  • Publisher : UNESCO
  • ISBN Code : 9231040707
  • Pages : 279
  • Format : Pdf - ePub
  • Language : English
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Summary:

Originally published in French as "La Philosophie, une Ecole de la Liberte. Enseignement de la philosophie et apprentissage du philosopher : Etat des lieux et regards pour l'avenir." - This study is dedicated to all those who engaged themselves, with vigour and conviction, in the defence of the teaching of philosophy a fertile guarantor of liberty and autonomy. This publication is also dedicated to the young spirits of today, bound to become the active citizens of tomorrow.


Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition by N.A

Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition
  • Title : Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition
  • Author : N.A
  • Publisher : ScholarlyEditions
  • ISBN Code : 1464963444
  • Pages : 4229
  • Format : Pdf - ePub
  • Language : English
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Summary:

Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Pharmacology, Pharmacy, Drug Research, and Drug Innovation. The editors have built Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Pharmacology, Pharmacy, Drug Research, and Drug Innovation in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.


Why Nations Fail by Daron Acemoglu,James A. Robinson

Why Nations Fail
  • Title : Why Nations Fail
  • Author : Daron Acemoglu,James A. Robinson
  • Publisher : Profile Books
  • ISBN Code : 1847654614
  • Pages : 320
  • Format : Pdf - ePub
  • Language : English
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Summary:

Shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award 2012. Why are some nations more prosperous than others? Why Nations Fail sets out to answer this question, with a compelling and elegantly argued new theory: that it is not down to climate, geography or culture, but because of institutions. Drawing on an extraordinary range of contemporary and historical examples, from ancient Rome through the Tudors to modern-day China, leading academics Daron Acemoglu and James A. Robinson show that to invest and prosper, people need to know that if they work hard, they can make money and actually keep it - and this means sound institutions that allow virtuous circles of innovation, expansion and peace. Based on fifteen years of research, and answering the competing arguments of authors ranging from Max Weber to Jeffrey Sachs and Jared Diamond, Acemoglu and Robinson step boldly into the territory of Francis Fukuyama and Ian Morris. They blend economics, politics, history and current affairs to provide a new, powerful and persuasive way of understanding wealth and poverty.


When Execution Isn't Enough by Claudio Feser

When Execution Isn't Enough
  • Title : When Execution Isn't Enough
  • Author : Claudio Feser
  • Publisher : John Wiley & Sons
  • ISBN Code : 111930265X
  • Pages : 208
  • Format : Pdf - ePub
  • Language : English
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Summary:

The definition of great leadership, backed by ground-breaking research When Execution Isn't Enough examines the essential leadership skills that go beyond simply executing strategies well. It examines the leadership skills that inspire excellence and drive growth. Great leaders think differently, but their secrets, values, and behaviors can't be bottled—or can they? Is leadership so contextual that it defies standardization? In this book, McKinsey's global head of leadership development draws on ground-breaking McKinsey research to uncover 20 distinct leadership traits. All are important, but some make all the difference in inspiring organizations to exceptional results and growth—and a select few create the vast chasm between strong and weak organizations in terms of leadership effectiveness. Structured as a business parable, this book employs a rich cast of corporate characters to illustrate the critical behaviors of inspirational leadership and the outcomes that become possible. Attempting to nail down exactly what makes a leader inspirational is like trying to capture lighting in a bottle, but new McKinsey research has identified the behavioral leadership catalysts that inspire greatness. This book describes the behaviors to inspire that can be learned—to turn a good leader into a great leader. Understand the neuroscience of inspiration Tailor your inspirational approach to different leadership scenarios Initiate an inspiration cascade to influence people at scale The picture of leadership has changed over time. Today's great leaders are authentic, enthusiastic decision-makers with engaging visions, who are quick to communicate and take action. Less than half of all CEOs believe that their training investments will pay off, yet everyone agrees that leadership drives performance—where is the disconnect? It's in the belief that simple leadership behaviors equal results, forgetting that exceptional results only come from inspiration. When Execution Isn't Enough shows you how to attain the missing link of great leadership to bring exceptional results of your organization.


How to Write a Book! by Andreas Ramos,Anaximander Katzenjammer,Ginger Namgostar

How to Write a Book!
  • Title : How to Write a Book!
  • Author : Andreas Ramos,Anaximander Katzenjammer,Ginger Namgostar
  • Publisher : Andreas.com
  • ISBN Code : 9780989360036
  • Pages : 154
  • Format : Pdf - ePub
  • Language : English
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Summary:

Why write a book? A book brings you opportunities. You will be offered speaking engagements, projects, jobs, invitations to join advisory boards with pre-IPO stock, and invitations to start companies. The author has written ten books and more than 75 computer manuals. This book shows you how to write and publish your book in 90 days.


Brand Management by Paolo Popoli

Brand Management
  • Title : Brand Management
  • Author : Paolo Popoli
  • Publisher : BoD – Books on Demand
  • ISBN Code : 953513597X
  • Pages : 210
  • Format : Pdf - ePub
  • Language : English
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Summary:

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.


Introduction to Business by Lawrence J. Gitman,Carl McDaniel (Jr.),Amit J. Shah,Monique Reece,Linda Koffel,Bethann Talsma,James C. Hyatt

Introduction to Business
  • Title : Introduction to Business
  • Author : Lawrence J. Gitman,Carl McDaniel (Jr.),Amit J. Shah,Monique Reece,Linda Koffel,Bethann Talsma,James C. Hyatt
  • Publisher :
  • ISBN Code : 9781947172555
  • Pages : 732
  • Format : Pdf - ePub
  • Language : English
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Summary:

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.


Beyond Performance 2.0 by Scott Keller,Bill Schaninger

Beyond Performance 2.0
  • Title : Beyond Performance 2.0
  • Author : Scott Keller,Bill Schaninger
  • Publisher : John Wiley & Sons
  • ISBN Code : 1119596653
  • Pages : 288
  • Format : Pdf - ePub
  • Language : English
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Summary:

Double your odds of leading successful, sustainable change Leaders aren’t short on access to change management advice, but the jury has long been out as to which approach is the best one to follow. With the publication of Beyond Performance 2.0, the verdict is well and truly in. By applying the approach detailed by authors, Scott Keller and Bill Schaninger, the evidence shows that leaders can more than double their odds of success—from thirty percent to almost eighty. Whereas the first edition of Beyond Performance introduced the authors’ “Five Frames of Performance and Health” approach to change management, the fully revised and updated Beyond Performance 2.0 has been transformed into a truly practical “how to” guide for leaders. Every aspect of how to lead change at scale is covered in a step-by-step manner, always accompanied by practical tools and real-life examples. Keller and Schaninger’s work is distinguished in many ways, one of which is the rigor behind the recommendations. The underpinning research is the most comprehensive of its kind—based on over 5 million data points drawn from 2,000 companies globally over a 15-year period. This data is overlaid with the authors’ combined more than 40 years of experience in helping companies successfully achieve large-scale change. As senior partners in McKinsey & Company, consistently named the world’s most prestigious management consulting firm, Keller and Schaninger also draw on the shared experience of their colleagues from offices in over 60 countries with unrivaled access to CEOs and senior teams. Beyond Performance 2.0 also dares to go against the grain—eschewing the notion of copying best practices and instead guiding leaders to make choices specific to their unique context and organization. It does this with meticulously balance of focus on short- and long-term considerations, and on fully addressing the hard technical and oft cultural elements of making change happen. Further, the approach doesn’t just focus on delivering change; it builds an organization’s muscle to continuously change, making it healthier so that it can act with increased speed and agility to stay perpetually ahead of its competition. Leaders looking for a proven approach to leading large-scale change from a trusted source have found what they are looking for in Beyond Performance 2.0.


Mobilizing Minds: Creating Wealth From Talent in the 21st Century Organization by Lowell L. Bryan,Claudia L. Joyce

Mobilizing Minds: Creating Wealth From Talent in the 21st Century Organization
  • Title : Mobilizing Minds: Creating Wealth From Talent in the 21st Century Organization
  • Author : Lowell L. Bryan,Claudia L. Joyce
  • Publisher : McGraw Hill Professional
  • ISBN Code : 0071511237
  • Pages : 300
  • Format : Pdf - ePub
  • Language : English
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Summary:

Based on a decade of exclusive research, Lowell Bryan and Claudia Joyce of McKinsey & Company have come up with a simple yet revolutionary conclusion: Your workforce is the key to growth in the 21st century. By tapping into their underutilized talents, knowledge, and skills you can earn tens of thousands of additional dollars per employee, and manage the interdepartmental complexities and barriers that prevent real achievements and profits. This can only be accomplished through organizational design and redesign. That's the new model for survival in the modern, digital, global economy. With the right design, your organization will have the capabilities to pursue whatever strategy is necessary to compete on any scale, react to any market change, leverage any opportunity, and sail past the competition. In Mobilizing Minds, the authors distill their research into seven strategic ideas that shatter the complexity frontiers, have the potential to unleash enormous profits, and enable long-term success for every company. Bryan and Joyce outline innovative principles that enable corporations to: Manage complexity, bureaucracy, and redundancy Use hierarchical authority to strengthen the authority of key managers and drive performance Deliver operating earnings while implementing wealth-creation strategies Allow formal networks, talent, and knowledge marketplaces to work in a large company Motivate and reward wealth-creating behavior Pursue organizational design as a corporate strategy Increase worker satisfaction It is imperative for corporations to put the same energy used for new products and processes into organizational design. That's where the money is. That's where the opportunities lie. That's the key to surviving and prospering in the 21st century.


Educating Everybody's Children by Robert W. Cole W. Cole

Educating Everybody's Children
  • Title : Educating Everybody's Children
  • Author : Robert W. Cole W. Cole
  • Publisher : ASCD
  • ISBN Code : 1416612491
  • Pages : 295
  • Format : Pdf - ePub
  • Language : English
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Summary:

Designed to promote reflection, discussion, and action among the entire learning community, Educating Everybody's Children encapsulates what research has revealed about successfully addressing the needs of students from economically, ethnically, culturally, and linguistically diverse groups and identifies a wide range of effective principles and instructional strategies. Although good teaching works well with all students, educators must develop an extensive repertoire of instructional tools to meet the varying needs of students from diverse backgrounds. Those tools and the knowledge base behind them are the foundation of this expanded and revised second edition of Educating Everybody's Children. Each strategy discussed in the book includes classroom examples and a list of the research studies that support it. The most important thing we have learned as a result of the education reform movement is that student achievement stands or falls on the motivation and skills of teachers. We must ensure that all teachers are capable of delivering a standards‐based curriculum that describes what students should know and be able to do, and that these standards are delivered by means of a rich and engaging "pedagogy of plenty." By these two acts we can ensure that all schools will be ready and able to educate everybody's children.


5 Easy Steps to Financial Freedom by Duane Harden

5 Easy Steps to Financial Freedom
  • Title : 5 Easy Steps to Financial Freedom
  • Author : Duane Harden
  • Publisher : CEOeBooks
  • ISBN Code : 0984822704
  • Pages : 216
  • Format : Pdf - ePub
  • Language : English
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Summary:

Book Praise & Reviews ""As a how-to guide, this book contains everything you may need to know to turn your passions into profits."" Bill Bartmann (Billionaire entrepreneur, author, speaker, educator) Read & Give Program A portion of the sale of this book is donated to charity. Book Description Are you unhappy in your job? Are you tired of living paycheck to paycheck and feel like you just don't have enough money, skills, or education to turn your life around? Even if you're not sure you know what it is you like to do, you can change your life and get rich doing it, says entrepreneur Duane Harden in his wise and entertaining new book, 5 Easy Steps to Financial Freedom: Do What You Love & Get Rich Doing It. Turning your passion into a profitable business is easy, fast, and fun, says Harden, and you can become rich in just five easy steps. First, start by saying yes to financial freedom. Attitude is everything and as the Law of Attraction states, what you put out into the universe is often what you attract. If you imagine yourself financially secure and happy, you will be. Imagining a new life for yourself is the inspiration you need to go out and do the concrete things to turn your dreams into a reality. Conversationally written and filled with humorous drawings, helpful worksheets, and key tips, 5 Easy Steps to Financial Freedom also offers a 90-day action plan that includes blueprints for success that Harden himself used to build his wealth. His own journey included the purchase of numerous real-estate properties, opening a restaurant, starting a music company, and much more. Harden gives you "Life Assignments" that get you thinking and acting differently. Beware of what he calls the "crabs in a pot" mentality, where everyone is trying to pull everyone else down in order to struggle to the top. Instead, he advises, think positively. Stay away from the naysayers and feed your dream. Soon you will realize that your inner life is reflected in your outer life. Harden helps you to discover the real you, what you want, and how much money you want to be there for you now and in the future. He explains how the real difference between rich people and poor people is fear and an unwillingness to keep an open mind to new opportunities. Rich people are not afraid to take risks, and well-planned risks almost always pay off. Success, he reminds you, is your birthright and it's your job to claim it. Review your credit and your financial house. Clean up the clutter in your life, whether it is the wrong way of thinking or a messy desk. Discover what really makes you tick because when you love what you do it's never really work, and when passion is present the money will miraculously follow. Keep daily positive reminders taped where you can see them, or even have a vision board filled with photographs of where you want to be in life. Write your resignation letter to your boss, but don't send it yet. Just the act of writing it puts you in the right frame of mind for moving on to something much better. "You are what you think and will become what you dream," says Harden. You'll learn to be a PIG (passive income generator) Farmer, which requires little work but makes you tons of money. 5 Easy Steps to Financial Freedom shows you how go from rags to riches and is understandable and easy to read. This invaluable guide will change your life!


The Art of Opportunity by Marc Sniukas,Parker Lee,Matt Morasky

The Art of Opportunity
  • Title : The Art of Opportunity
  • Author : Marc Sniukas,Parker Lee,Matt Morasky
  • Publisher : John Wiley & Sons
  • ISBN Code : 1119151589
  • Pages : 288
  • Format : Pdf - ePub
  • Language : English
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Summary:

Acknowledgements -- Dedications -- Forward -- Welcome to the new world of strategic innovation&business design thinking -- Discover new growth opportunities -- Craft your strategy -- Launch your new growth business -- Mastering the art : business design thinking -- Index


Go Long by Dennis Carey,Brian Dumaine,Michael Useem,Rodney Zemmel

Go Long
  • Title : Go Long
  • Author : Dennis Carey,Brian Dumaine,Michael Useem,Rodney Zemmel
  • Publisher : Wharton School Press
  • ISBN Code : 1613630891
  • Pages : 140
  • Format : Pdf - ePub
  • Language : English
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Summary:

800-CEO-READ BESTSELLER Featured in Fortune, Harvard Business Review, and Entrepreneur, Go Long is “mandatory reading for the CEOs and boards of all public companies,” according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group. The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail? Inspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, reveals how some of the world’s most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth. In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. Why did CEO Larry Merlo allow CVS to take a $2 billion hit—on purpose? How did former CEO Alan Mulally maneuver Ford’s $48 billion turnaround? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? Why did former CEO Paul Polman turn back to Unilever’s original mission of leading with a purpose to fuel profits? How did former Verizon CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet? How did former CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate? These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there’s a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy. “Considering the enormous harm that short-term investing has done not only to companies, but to countries as well, this book should be required reading in boardrooms everywhere. A concise, powerful call for responsible, long-term business practices.” —Kirkus Reviews “A must-read. If you’re looking to build or lead a company that grows consistently not just from quarter to quarter, but year to year ... this book is for you.” —Indra Nooyi, Board of Directors, Amazon; former Chairman and CEO, PepsiCo, Inc.


Talent Wins by Ram Charan,Dominic Barton,Dennis Carey

Talent Wins
  • Title : Talent Wins
  • Author : Ram Charan,Dominic Barton,Dennis Carey
  • Publisher : Harvard Business Press
  • ISBN Code : 1633691195
  • Pages : 192
  • Format : Pdf - ePub
  • Language : English
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Summary:

Radical Advice for Reinventing Talent--and HR Most executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century. Typical talent-planning and HR processes are designed for predictable environments, traditional ways of getting work done, and organizations where "lines and boxes" still define how people are managed. As work and organizations have become more fluid--and business strategy is no longer about planning years ahead but about sensing and seizing new opportunities and adapting to a constantly changing environment--companies must deploy talent in new ways to remain competitive. Turning conventional views on their heads, talent and leadership experts Ram Charan, Dominic Barton, and Dennis Carey provide leaders with a new and different playbook for acquiring, managing, and deploying talent--for today's agile, digital, analytical, technologically driven strategic environment--and for creating the HR function that business needs. Filled with examples of forward-thinking companies that have adopted radical new approaches to talent (such as ADP, Amgen, BlackRock, Blackstone, Haier, ING, Marsh, Tata Communications, Telenor, and Volvo), as well as the juggernauts and the startups of Silicon Valley, this book shows leaders how to bring the rigor that they apply to financial capital to their human capital--elevating HR to the same level as finance in their organizations. Providing deep, expert insight and advice for what needs to change and how to change it, this is the definitive book for reimagining and creating a talent-driven organization that wins.