Working Mother by

Working Mother
  • Title : Working Mother
  • Author :
  • Publisher :
  • ISBN Code :
  • Pages : 190
  • Format : Pdf - ePub
  • Language : English
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Summary:

The magazine that helps career moms balance their personal and professional lives.


Bulletin of the Atomic Scientists by N.A

Bulletin of the Atomic Scientists
  • Title : Bulletin of the Atomic Scientists
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 104
  • Format : Pdf - ePub
  • Language : English
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Summary:

The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.


Popular Science by N.A

Popular Science
  • Title : Popular Science
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 182
  • Format : Pdf - ePub
  • Language : English
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Summary:

Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.


Popular Science by N.A

Popular Science
  • Title : Popular Science
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 136
  • Format : Pdf - ePub
  • Language : English
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Summary:

Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.


Best Life by N.A

Best Life
  • Title : Best Life
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 140
  • Format : Pdf - ePub
  • Language : English
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Summary:

Best Life magazine empowers men to continually improve their physical, emotional and financial well-being to better enjoy the most rewarding years of their life.


American Bookseller by N.A

American Bookseller
  • Title : American Bookseller
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Summary:


Digital Marketing Excellence by Dave Chaffey,PR Smith

Digital Marketing Excellence
  • Title : Digital Marketing Excellence
  • Author : Dave Chaffey,PR Smith
  • Publisher : Taylor & Francis
  • ISBN Code : 1317276736
  • Pages : 660
  • Format : Pdf - ePub
  • Language : English
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Summary:

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.


Ten Steps to a Results-based Monitoring and Evaluation System by Jody Zall Kusek,Ray C. Rist

Ten Steps to a Results-based Monitoring and Evaluation System
  • Title : Ten Steps to a Results-based Monitoring and Evaluation System
  • Author : Jody Zall Kusek,Ray C. Rist
  • Publisher : World Bank Publications
  • ISBN Code : 9780821382899
  • Pages : 248
  • Format : Pdf - ePub
  • Language : English
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Summary:

An effective state is essential to achieving socio-economic and sustainable development. With the advent of globalization, there are growing pressures on governments and organizations around the world to be more responsive to the demands of internal and external stakeholders for good governance, accountability and transparency, greater development effectiveness, and delivery of tangible results. Governments, parliaments, citizens, the private sector, NGOs, civil society, international organizations and donors are among the stakeholders interested in better performance. As demands for greater accountability and real results have increased, there is an attendant need for enhanced results-based monitoring and evaluation of policies, programs, and projects. This Handbook provides a comprehensive ten-step model that will help guide development practitioners through the process of designing and building a results-based monitoring and evaluation system. These steps begin with a OC Readiness AssessmentOCO and take the practitioner through the design, management, and importantly, the sustainability of such systems. The Handbook describes each step in detail, the tasks needed to complete each one, and the tools available to help along the way."


Story-Based Inquiry: A Manual for Investigative Journalists by Mark Lee Hunter,gratuit,Unesco

Story-Based Inquiry: A Manual for Investigative Journalists
  • Title : Story-Based Inquiry: A Manual for Investigative Journalists
  • Author : Mark Lee Hunter,gratuit,Unesco
  • Publisher : UNESCO
  • ISBN Code : 9231041894
  • Pages : 87
  • Format : Pdf - ePub
  • Language : English
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Summary:


Brand Management by Paolo Popoli

Brand Management
  • Title : Brand Management
  • Author : Paolo Popoli
  • Publisher : BoD – Books on Demand
  • ISBN Code : 953513597X
  • Pages : 210
  • Format : Pdf - ePub
  • Language : English
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Summary:

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.


Seven Strategy Questions by Robert Simons

Seven Strategy Questions
  • Title : Seven Strategy Questions
  • Author : Robert Simons
  • Publisher : Harvard Business Press
  • ISBN Code : 1422171639
  • Pages : 224
  • Format : Pdf - ePub
  • Language : English
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Summary:

To stay ahead of the pack, you must translate your organization's competitive strategy into the day-to-day actions carried out in your company. That means channeling resources into the right efforts, achieving the right balance between innovation and control, and getting everyone pulling in the same direction. How to keep all this on track? Identify critical gaps in your strategy execution processes, focus on the most important choices you must make, and understand what's at stake in each one. In this concise guide, Harvard Business School professor Robert Simons presents the seven key questions you and your team must continually ask, beginning now. These questions--including "Who is our primary customer?" "What critical performance variables are we tracking?" and "What strategic uncertainties are keeping us awake at night?"--force you to reexamine the emerging data and unspoken assumptions underlying your strategy and how it's implemented through your business processes and structures. Simons's extensive examples then help you understand your options and position you to make the tough choices needed to excel at execution. Drawing on decades of research into performance management systems and organization design, Seven Strategy Questions is a no-nonsense, must-read resource for all leaders in your organization.


The Complete Idiot's Guide to Google Chrome and Chrome OS by Paul McFedries

The Complete Idiot's Guide to Google Chrome and Chrome OS
  • Title : The Complete Idiot's Guide to Google Chrome and Chrome OS
  • Author : Paul McFedries
  • Publisher : Alpha Books
  • ISBN Code : 9781615640263
  • Pages : 290
  • Format : Pdf - ePub
  • Language : English
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Summary:

Provides information on using the Google Chrome web browser and its features, including cloud computing, document collaboration, organization techniques, and browser security.


Making Websites Win by Karl Blanks,Ben Jesson

Making Websites Win
  • Title : Making Websites Win
  • Author : Karl Blanks,Ben Jesson
  • Publisher : Conversion Rate Experts
  • ISBN Code : 9781544500539
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Summary:

Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.


Retail Survival of the Fittest: 7 Ways to Future Proof Your Retail Store by Francesca Nicasio

Retail Survival of the Fittest: 7 Ways to Future Proof Your Retail Store
  • Title : Retail Survival of the Fittest: 7 Ways to Future Proof Your Retail Store
  • Author : Francesca Nicasio
  • Publisher : Lulu Press, Inc
  • ISBN Code : 1483420752
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Summary:

Retail Survival of the Fittest: 7 Ways to Future-Proof Your Retail Store is a practical guide to modern-day retail success. Learn how to use mobile technology, big data, and other digital tools to improve your brick-and-mortar store and ensure that it is well-equipped to engage and convert today’s savvy shoppers. From understanding consumers and boosting customer loyalty to leveraging data and implementing an omnichannel retail strategy, Retail Survival of the Fittest gives you need-to-know lessons on how to adapt to the new and increasingly competitive retail playing field. In addition to providing insights and how-to tips, Retail Survival of the Fittest also introduces you to other successful merchants and shows you exactly what they do to thrive in the modern retail realm. Most important, each chapter comes with a set of action steps to help you implement the tips discussed in the book and enable you to get started on future-proofing your store.


Where to Play by Marc Gruber,Sharon Tal

Where to Play
  • Title : Where to Play
  • Author : Marc Gruber,Sharon Tal
  • Publisher : Pearson Professional
  • ISBN Code : 9781292178929
  • Pages : 240
  • Format : Pdf - ePub
  • Language : English
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Summary:

As an entrepreneur or innovator, you're trained to run fast. But are you running in the right direction? Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time identifying and researching their market opportunities - instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction. Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering: - Market Opportunity Set - assess your core strengths and identify which market opportunities exist for your business - Attractiveness Map - evaluate your market opportunities to reveal the most attractive option for focus - Agile Focus Strategy - create a strategic plan for your chosen market opportunity that keeps you open-minded and agile Get the most value for your innovation with Where to Play! 'Designed to work seamlessly with our Business Model and Value Proposition Canvases, the Market Opportunity Navigator, proposed by Marc and Sharon, will help entrepreneurs and innovators to commercialise technologies. You will enjoy discovering highly practical worksheets, maps and dartboards of tremendous interest if you want to better identify, evaluate and strategise market opportunities. Let yourself be charmed by the toolkit and the case studies, along with the thoughts of Marc and Sharon.' Alex Osterwalder and Yves Pigneur, authors of the bestseller Business Model Generation 'When two internationally-known experts in entrepreneurship write a "how to" book on market opportunities for entrepreneurs, it is bound to be a very valuable book indeed. Marc Gruber and Sharon Tal have created just the right book for first-time and experienced entrepreneurs. It contains both step-by-step plans and very valuable tips on identifying market opportunities - an invaluable complement to both the Lean Start-up Process and the Business Model Canvas!' Eric von Hippel, T. Wilson Professor of Innovation, MIT Sloan School of Management 'Gruber and Tal have crafted a visually exciting way for entrepreneurs to identify and analyse their opportunities, before they dive into execution. This book pairs nicely with the Business Model Canvas and Lean Startup. Best of all, it also tells you how to focus, and what NOT to do!' Henry Chesbrough, UC Berkeley Haas School of Business and author of Open Innovation 'From entrepreneurship thought leaders comes this innovative step-by-step guide to thinking through the market essentials of an opportunity. Rather than relying on generic examples or others' stories, the authors put the reader in the driver's seat by encouraging him or her to generate, evaluate and prepare to act on their own opportunities. I can't think of a more practically useful entrepreneurship book.' Dean A. Shepherd, Ray and Milann Siegfried Professor of Entrepreneurship, Mendoza College of Business, Notre Dame University 'Using thoughtful research and compelling examples, Where to Play provides important guidance on how to balance focus and flexibility when laughing a new venture. It builds on the Lean Startup model by providing meaningful insights on what markets to address first.' Tina Seelig, Professor of the Practice, Stanford School of Engineering 'Where to Play attacks head-on one of the most difficult questions any aspiring entrepreneur must answer: "Which target market should I serve?". It's visual, easy-to-apply, and full of common-sense. If I were starting a business today, I wouldn't leave the starting blocks without it!' John Mullins, Professor, London Business School; best selling authors, The New Business Road Test and The Customer-Funded Business


Marketing Strategy by Robert W. Palmatier,Shrihari Sridhar

Marketing Strategy
  • Title : Marketing Strategy
  • Author : Robert W. Palmatier,Shrihari Sridhar
  • Publisher : Macmillan International Higher Education
  • ISBN Code : 1137526246
  • Pages : 384
  • Format : Pdf - ePub
  • Language : English
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Summary:

A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.


A Basic Guide to Exporting by N.A

A Basic Guide to Exporting
  • Title : A Basic Guide to Exporting
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 254
  • Format : Pdf - ePub
  • Language : English
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Summary:

From the Publisher: A Basic Guide to Exporting provides a complete overview of the basics of exporting.


Jobs to Be Done by Anthony W. Ulwick

Jobs to Be Done
  • Title : Jobs to Be Done
  • Author : Anthony W. Ulwick
  • Publisher :
  • ISBN Code : 9780990576747
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Summary:

Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.


Strategic Modelling and Business Dynamics by John D. W. Morecroft

Strategic Modelling and Business Dynamics
  • Title : Strategic Modelling and Business Dynamics
  • Author : John D. W. Morecroft
  • Publisher : John Wiley & Sons
  • ISBN Code : 1118994817
  • Pages : 500
  • Format : Pdf - ePub
  • Language : English
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Summary:

Insightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need the ability to rehearse alternative futures. By mimicking the interlocking operations of firms and industries, modelling serves as a ‘dry run’ for testing ideas, anticipating consequences, avoiding strategic pitfalls and improving future performance. Strategic Modelling and Business Dynamics is an essential guide to credible models; helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life. This updated new edition also offers a rich Learners' website with models, articles and videos, as well as a separate Instructors' website resource, with lecture slides and other course materials (see Related Websites/Extra section below). Together the book and websites deliver a powerful package of blended learning materials that: Introduce the system dynamics approach of modelling strategic problems in business and society Include industry examples and public sector applications with interactive simulators and contemporary visual modelling software Provide the latest state-of-the-art thinking, concepts and techniques for systems modelling The comprehensive Learners' website features models, microworlds, journal articles and videos. Easy-to-use simulators enable readers to experience dynamic complexity in business and society. Like would-be CEOs, readers can re-design operations and then re-simulate in the quest for well-coordinated strategy and better performance. The simulators include a baffling hotel shower, a start-up low-cost airline, an international radio broadcaster, a diversifying tyre maker, commercial fisheries and the global oil industry. "Much more than an introduction, John Morecroft’s Strategic Modelling and Business Dynamics uses interactive ‘mini-simulators and microworlds’ to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems." John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management "Illustrated by examples from everyday life, business and policy, John Morecroft expertly demonstrates how systems thinking aided by system dynamics can improve our understanding of the world around us." Stewart Robinson, Associate Dean Research, President of the Operational Research Society, Professor of Management Science, School of Business and Economics, Loughborough University


The Road to Results by Linda G. Morra-Imas,Linda G. Morra,Ray C. Rist

The Road to Results
  • Title : The Road to Results
  • Author : Linda G. Morra-Imas,Linda G. Morra,Ray C. Rist
  • Publisher : World Bank Publications
  • ISBN Code : 0821379119
  • Pages : 582
  • Format : Pdf - ePub
  • Language : English
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Summary:

'The Road to Results: Designing and Conducting Effective Development Evaluations' presents concepts and procedures for evaluation in a development context. It provides procedures and examples on how to set up a monitoring and evaluation system, how to conduct participatory evaluations and do social mapping, and how to construct a "rigorous" quasi-experimental design to answer an impact question. The text begins with the context of development evaluation and how it arrived where it is today. It then discusses current issues driving development evaluation, such as the Millennium Development Goals and the move from simple project evaluations to the broader understandings of complex evaluations. The topics of implementing 'Results-based Measurement and Evaluation' and constructing a 'Theory of Change' are emphasized throughout the text. Next, the authors take the reader down 'the road to results, ' presenting procedures for evaluating projects, programs, and policies by using a 'Design Matrix' to help map the process. This road includes: determining the overall approach, formulating questions, selecting designs, developing data collection instruments, choosing a sampling strategy, and planning data analysis for qualitative, quantitative, and mixed method evaluations. The book also includes discussions on conducting complex evaluations, how to manage evaluations, how to present results, and ethical behavior--including principles, standards, and guidelines. The final chapter discusses the future of development evaluation. This comprehensive text is an essential tool for those involved in development evaluation.


Fighting Churn with Data by Carl S. Gold

Fighting Churn with Data
  • Title : Fighting Churn with Data
  • Author : Carl S. Gold
  • Publisher : Manning Publications
  • ISBN Code : 161729652X
  • Pages : 504
  • Format : Pdf - ePub
  • Language : English
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Summary:

The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Summary The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover—or “churn”—is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave. About the book Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention. What's inside Calculating churn metrics Identifying user behavior that predicts churn Using churn reduction tactics with customer segmentation Applying churn analysis techniques to other business areas Using AI for accurate churn forecasting About the reader For readers with basic data analysis skills, including Python and SQL. About the author Carl Gold (PhD) is the Chief Data Scientist at Zuora, Inc., the industry-leading subscription management platform. Table of Contents: PART 1 - BUILDING YOUR ARSENAL 1 The world of churn 2 Measuring churn 3 Measuring customers 4 Observing renewal and churn PART 2 - WAGING THE WAR 5 Understanding churn and behavior with metrics 6 Relationships between customer behaviors 7 Segmenting customers with advanced metrics PART 3 - SPECIAL WEAPONS AND TACTICS 8 Forecasting churn 9 Forecast accuracy and machine learning 10 Churn demographics and firmographics 11 Leading the fight against churn


Breakout Strategies for Emerging Markets by Jagdish N. Sheth,Mona Sinha,Reshma Shah

Breakout Strategies for Emerging Markets
  • Title : Breakout Strategies for Emerging Markets
  • Author : Jagdish N. Sheth,Mona Sinha,Reshma Shah
  • Publisher : FT Press
  • ISBN Code : 0134292847
  • Pages : 256
  • Format : Pdf - ePub
  • Language : English
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Summary:

Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more. Discover how to… Convert non-users: Optimize acceptability, affordability, accessibility, and awareness Create “functional Fusion”: Adapt products to blend western and local elements Design “cultural fusion”: Embed local tradition, history, language, and taste Democratize the offer: Make products more affordable, financially and psychologically Upscale the offer: Upgrade choices and experiences across the income spectrum Manage reach: Get your channels and supply chains right Reinvent reach: Leverage revolutionary channels and payment methods Build brand identity: Align your brand essence with your customer’s experience Engage stakeholders: Serve the needs of every entity you touch


Marketing Insights from A to Z by Philip Kotler

Marketing Insights from A to Z
  • Title : Marketing Insights from A to Z
  • Author : Philip Kotler
  • Publisher : John Wiley & Sons
  • ISBN Code : 1118045610
  • Pages : 224
  • Format : Pdf - ePub
  • Language : English
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Summary:

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.


Business Performance Measurement by Andy Neely

Business Performance Measurement
  • Title : Business Performance Measurement
  • Author : Andy Neely
  • Publisher : Cambridge University Press
  • ISBN Code : 9780521803427
  • Pages : 366
  • Format : Pdf - ePub
  • Language : English
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Summary:

A multidisciplinary book on performance measurement that will appeal to students, researchers and managers.


Playing to Win by A.G. Lafley,Roger L. Martin

Playing to Win
  • Title : Playing to Win
  • Author : A.G. Lafley,Roger L. Martin
  • Publisher : Harvard Business Press
  • ISBN Code : 1422187403
  • Pages : 272
  • Format : Pdf - ePub
  • Language : English
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Summary:

Are you just playing—or playing to win? Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies. Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win. The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: • What is our winning aspiration? • Where will we play? • How will we win? • What capabilities must we have in place to win? • What management systems are required to support our choices? The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.


Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition by N.A

Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition
  • Title : Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition
  • Author : N.A
  • Publisher : ScholarlyEditions
  • ISBN Code : 1464963444
  • Pages : 4229
  • Format : Pdf - ePub
  • Language : English
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Summary:

Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Pharmacology, Pharmacy, Drug Research, and Drug Innovation. The editors have built Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Pharmacology, Pharmacy, Drug Research, and Drug Innovation in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.


Blue Ocean Strategy by W. Chan Kim,Renée Mauborgne

Blue Ocean Strategy
  • Title : Blue Ocean Strategy
  • Author : W. Chan Kim,Renée Mauborgne
  • Publisher :
  • ISBN Code : 9781633692879
  • Pages : 320
  • Format : Pdf - ePub
  • Language : English
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Summary:

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.


The Australian Market Planning Guide by David H. Bangs,Michael Ian Halliday

The Australian Market Planning Guide
  • Title : The Australian Market Planning Guide
  • Author : David H. Bangs,Michael Ian Halliday
  • Publisher : Allen & Unwin
  • ISBN Code : 9781875889495
  • Pages : 232
  • Format : Pdf - ePub
  • Language : English
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Summary:

Packed with straightforward and practical advice, The Australian Market Planning Guide, 2nd edition is the small business owner's key to securing a place in an increasingly competitive market...With sample retail and service business marketing plans, you'll learn how to:.. - develop a quick and effective marketing strategy.. - identify and target your most profitable prospects.. - distinguish your business from the competition.. - develop a pricing strategy that maximises profits.. - create a sales plan that yields results. ..Fully adapted from the US bestseller by an Australian small business expert, The Australian Market Planning Guide, 2nd edition has been specially tailored for Australian small business owners and is geared to helping them develop a comprehensive and focused marketing strategy using a step-by-step worksheet approach...'It's not fancy, this is a workbook. The Australian Market Planning Guide takes readers through a marketing plan from pricing to sales.' USA Today..'Focuses on developing a commonsense approach.it succeeds in large measure because of the authors' commitment to simplifying the process.' Business Marketing..'This is an outstanding book. Well done. Easy to read. And most of all, helpful to both the budding entrepreneur as well as the established business.' Murray Raphel, Speaker, consultant and author of the Great Train Robbery.


Machine Learning for Decision Makers by Patanjali Kashyap

Machine Learning for Decision Makers
  • Title : Machine Learning for Decision Makers
  • Author : Patanjali Kashyap
  • Publisher : Apress
  • ISBN Code : 1484229886
  • Pages : 355
  • Format : Pdf - ePub
  • Language : English
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Summary:

Take a deep dive into the concepts of machine learning as they apply to contemporary business and management. You will learn how machine learning techniques are used to solve fundamental and complex problems in society and industry. Machine Learning for Decision Makers serves as an excellent resource for establishing the relationship of machine learning with IoT, big data, and cognitive and cloud computing to give you an overview of how these modern areas of computing relate to each other. This book introduces a collection of the most important concepts of machine learning and sets them in context with other vital technologies that decision makers need to know about. These concepts span the process from envisioning the problem to applying machine-learning techniques to your particular situation. This discussion also provides an insight to help deploy the results to improve decision-making. The book uses case studies and jargon busting to help you grasp the theory of machine learning quickly. You'll soon gain the big picture of machine learning and how it fits with other cutting-edge IT services. This knowledge will give you confidence in your decisions for the future of your business. What You Will Learn Discover the machine learning, big data, and cloud and cognitive computing technology stack Gain insights into machine learning concepts and practices Understand business and enterprise decision-making using machine learning Absorb machine-learning best practices Who This Book Is For Managers tasked with making key decisions who want to learn how and when machine learning and related technologies can help them.


Marketing ROI by James Lenskold

Marketing ROI
  • Title : Marketing ROI
  • Author : James Lenskold
  • Publisher : McGraw Hill Professional
  • ISBN Code : 9780071436106
  • Pages : 256
  • Format : Pdf - ePub
  • Language : English
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Summary:

ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.


Ten Strategies of a World-Class Cybersecurity Operations Center by Carson Zimmerman

Ten Strategies of a World-Class Cybersecurity Operations Center
  • Title : Ten Strategies of a World-Class Cybersecurity Operations Center
  • Author : Carson Zimmerman
  • Publisher :
  • ISBN Code : 9780692243107
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Summary:

Ten Strategies of a World-Class Cyber Security Operations Center conveys MITRE's accumulated expertise on enterprise-grade computer network defense. It covers ten key qualities of leading Cyber Security Operations Centers (CSOCs), ranging from their structure and organization, to processes that best enable smooth operations, to approaches that extract maximum value from key CSOC technology investments. This book offers perspective and context for key decision points in structuring a CSOC, such as what capabilities to offer, how to architect large-scale data collection and analysis, and how to prepare the CSOC team for agile, threat-based response. If you manage, work in, or are standing up a CSOC, this book is for you. It is also available on MITRE's website, www.mitre.org.


Social Media Strategy by Keith A. Quesenberry

Social Media Strategy
  • Title : Social Media Strategy
  • Author : Keith A. Quesenberry
  • Publisher : Rowman & Littlefield Publishers
  • ISBN Code : 1538138182
  • Pages : 496
  • Format : Pdf - ePub
  • Language : English
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Summary:

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--


The United Nations world water development report, 2017 by WWAP,UNESCO

The United Nations world water development report, 2017
  • Title : The United Nations world water development report, 2017
  • Author : WWAP,UNESCO
  • Publisher : UNESCO Publishing
  • ISBN Code : 9231002015
  • Pages : 180
  • Format : Pdf - ePub
  • Language : English
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Summary:


The Definitive Guide to Selling on Amazon by Tracey Wallace

The Definitive Guide to Selling on Amazon
  • Title : The Definitive Guide to Selling on Amazon
  • Author : Tracey Wallace
  • Publisher :
  • ISBN Code : 9781540575555
  • Pages : 154
  • Format : Pdf - ePub
  • Language : English
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Summary:

As a former journalist, the plethora of click-bait headlines across the web is nauseating. I've had to draw the line plenty of times in my writing career, refusing to call something "definitive," comprehensive" or "all-inclusive" if it wasn't that. This book requires no such moral delineation. This book's headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters. It is by far the most complete and actionable information out there discussing how exactly to sell on Amazon. Here are some things you'll find throughout the book: - How expanding to Amazon helped a Water Polo company successfully sell swimwear to Alaska - 7 skills you must have to win on Amazon, as told to you by the former business head of Selling on Amazon - How you could lose on Amazon by winning -- and other tips and tricks to avoid a double-sided sword- Real examples of how to successfully sell on Amazon, when to use which strategies and growth hacking tips that edge on the side of controversial - Pitfalls that trip up even the best Amazon sellers out there -- and how to avoid each and every one of them - How to win the Buy Box, as told by Feedvisor, the unencumbered champion of Buy Box wins, where 82% of Amazon's sales happen - Why mobile matters most -- 70% of Amazon customers made purchases on Amazon's mobile site -- and how to optimize for it - Pricing and repricing strategies for both resellers and private label sellers alike -- plus tips to make you more, faster - How to get a 320% increase in sales in less than 10 minutes (hint: Amazon has SEO, too) - What The Mountain has to do with an Amazon customer review legend -- and how you can jump start your own with a simple email - A step-by-step guide to determining, once and for all, your actual Amazon revenue -- calculations and exactly what to measure are all included - Growth hacking tips and tricks that could earn you $5,000 for every hour you spend focused on Amazon You will find everything you need to start selling and winning on Amazon here. I can also assure you it will be a vital resource you continue to reference as you grow Amazon as a revenue channel. Even for those sellers already highly profitable on Amazon, there are nuggets of insight to even further increase sales and operationalize your Amazon business. What are you waiting for? Dive in. Take action. Grow your business.


Improving School Leadership, Volume 1 Policy and Practice by Pont Beatriz,Nusche Deborah,Moorman Hunter

Improving School Leadership, Volume 1 Policy and Practice
  • Title : Improving School Leadership, Volume 1 Policy and Practice
  • Author : Pont Beatriz,Nusche Deborah,Moorman Hunter
  • Publisher : OECD Publishing
  • ISBN Code : 926404471X
  • Pages : 196
  • Format : Pdf - ePub
  • Language : English
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Summary:

Based on an OECD study of school leadership practices and policies around the world, this book identifies four policy levers and a range of policy options to help governments improve school leadership now and build sustainable leadership for the future.


Cover Letter Magic by Wendy S. Enelow,Louise Kursmark

Cover Letter Magic
  • Title : Cover Letter Magic
  • Author : Wendy S. Enelow,Louise Kursmark
  • Publisher : Jist Works
  • ISBN Code : 9781563709869
  • Pages : 412
  • Format : Pdf - ePub
  • Language : English
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Summary:

Professional resume and cover letter writers reveal their inside secrets for creating phenomenal cover letters that get attention and land interviews. Features more than 150 sample cover letters written for all types of job seekers, including the Before-and-After transformations that can make boring letters fabulous.


Sustainable Consumption and Production by United Nations Publications

Sustainable Consumption and Production
  • Title : Sustainable Consumption and Production
  • Author : United Nations Publications
  • Publisher : UN
  • ISBN Code : 9789280733648
  • Pages : 212
  • Format : Pdf - ePub
  • Language : English
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Summary:

"This Handbook is an output of UNEP's work towards the implementation of the 10-Year Framework of Programmes on Sustainable Consumption and Production (SCP). This global edition is based on a pilot edition for Asia and the Pacific region that was developed under the EU funded and UNEP managed Regional Policy Support Component of the SWITCH-Asia programme. It is designed to assist policymakers in developing, implementing, monitoring and evaluating policies that support the transition towards SCP. It includes numerous case studies highlighting SCP opportunities and existing successful initiatives from across the world."--Publisher's description.


Educating Everybody's Children by Robert W. Cole W. Cole

Educating Everybody's Children
  • Title : Educating Everybody's Children
  • Author : Robert W. Cole W. Cole
  • Publisher : ASCD
  • ISBN Code : 1416612491
  • Pages : 295
  • Format : Pdf - ePub
  • Language : English
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Summary:

Designed to promote reflection, discussion, and action among the entire learning community, Educating Everybody's Children encapsulates what research has revealed about successfully addressing the needs of students from economically, ethnically, culturally, and linguistically diverse groups and identifies a wide range of effective principles and instructional strategies. Although good teaching works well with all students, educators must develop an extensive repertoire of instructional tools to meet the varying needs of students from diverse backgrounds. Those tools and the knowledge base behind them are the foundation of this expanded and revised second edition of Educating Everybody's Children. Each strategy discussed in the book includes classroom examples and a list of the research studies that support it. The most important thing we have learned as a result of the education reform movement is that student achievement stands or falls on the motivation and skills of teachers. We must ensure that all teachers are capable of delivering a standards‐based curriculum that describes what students should know and be able to do, and that these standards are delivered by means of a rich and engaging "pedagogy of plenty." By these two acts we can ensure that all schools will be ready and able to educate everybody's children.


Becoming a Knowledge-Sharing Organization by Steffen Soulejman Janus

Becoming a Knowledge-Sharing Organization
  • Title : Becoming a Knowledge-Sharing Organization
  • Author : Steffen Soulejman Janus
  • Publisher :
  • ISBN Code : 9781464809439
  • Pages : 197
  • Format : Pdf - ePub
  • Language : English
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Summary:

This volume offers a simple, systematic guide to creating a knowledge sharing practice in your organization. It shows how to build the enabling environment and develop the skills needed to capture and share knowledge gained from operational experiences to improve performance and scale-up successes. Its recommendations are grounded on the insights gained from the past seven years of collaboration between the World Bank and its clients around the world ministries and national agencies operating in various sectors who are working to strengthen their operations through robust knowledge sharing. While informed by the academic literature on knowledge management and organizational learning, this handbook s operational background and many real-world examples and tips provide a missing, practical foundation for public sector officials in developing countries and for development practitioners. However, though written with a public sector audience in mind, the overall concepts and approaches will also hold true for most organizations in the private sector and the developed world."


Emerging Trends in Real Estate 2019 by Hugh F. Kelly,Anita Kramer,Andrew Warren,Abhishek Jain,David Greensfelder,Melinda McLaughlin,John McManus,Paige Mueller

Emerging Trends in Real Estate 2019
  • Title : Emerging Trends in Real Estate 2019
  • Author : Hugh F. Kelly,Anita Kramer,Andrew Warren,Abhishek Jain,David Greensfelder,Melinda McLaughlin,John McManus,Paige Mueller
  • Publisher :
  • ISBN Code : 9780874204186
  • Pages : 104
  • Format : Pdf - ePub
  • Language : English
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Summary:

Now in its 40th year, Emerging Trends in Real Estate is one of the most highly regarded and widely read forecast reports in the real estate industry. This updated edition provides an outlook on real estate investment and development trends, real estate finance and capital markets, trends by property sector and metropolitan area, and other real estate issues around the globe. Comprehensive and invaluable, the book is based on interviews with leading industry experts and also covers what's happening in multifamily, retail, office, industrial, and hotel development.