The Promise Of A Pencil How An Ordinary Person Can Create Extraordinary Change

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The Promise of a Pencil

The Promise of a Pencil Pdf/ePub eBook Author: ,
Editor: Simon and Schuster
ISBN: 1476730644
FileSize: 440kb
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The Promise of a Pencil by , Summary

The riveting story of how a young man turned $25 into more than 200 schools around the world and the guiding steps anyone can take to lead a successful and significant life. Adam Braun began working summers at hedge funds when he was just sixteen years old, sprinting down the path to a successful Wall Street career. But while traveling he met a young boy begging on the streets of India, who after being asked what he wanted most in the world, simply answered, “A pencil.” This small request led to a staggering series of events that took Braun backpacking through dozens of countries before eventually leaving one of the world’s most prestigious jobs to found Pencils of Promise, the organization he started with just $25 that has since built more than 200 schools around the world. The Promise of a Pencil chronicles Braun’s journey to find his calling, as each chapter explains one clear step that every person can take to turn your biggest ambitions into reality, even if you start with as little as $25. His story takes readers behind the scenes with business moguls and village chiefs, world-famous celebrities and hometown heroes. Driven by compelling stories and shareable insights, this is a vivid and inspiring book that will give you the tools to make your own life a story worth telling. *All proceeds from this book will support Pencils of Promise.

Thirst

Thirst Pdf/ePub eBook Author: Scott Harrison
Editor: Currency
ISBN: 1524762857
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Thirst by Scott Harrison Summary

NEW YORK TIMES BESTSELLER • An inspiring personal story of redemption, second chances, and the transformative power within us all, from the founder and CEO of the nonprofit charity: water. At 28 years old, Scott Harrison had it all. A top nightclub promoter in New York City, his life was an endless cycle of drugs, booze, models—repeat. But 10 years in, desperately unhappy and morally bankrupt, he asked himself, "What would the exact opposite of my life look like?" Walking away from everything, Harrison spent the next 16 months on a hospital ship in West Africa and discovered his true calling. In 2006, with no money and less than no experience, Harrison founded charity: water. Today, his organization has raised over $400 million to bring clean drinking water to more than 10 million people around the globe. In Thirst, Harrison recounts the twists and turns that built charity: water into one of the most trusted and admired nonprofits in the world. Renowned for its 100% donation model, bold storytelling, imaginative branding, and radical commitment to transparency, charity: water has disrupted how social entrepreneurs work while inspiring millions of people to join its mission of bringing clean water to everyone on the planet within our lifetime. In the tradition of such bestselling books as Shoe Dog and Mountains Beyond Mountains, Thirst is a riveting account of how to build a better charity, a better business, a better life—and a gritty tale that proves it’s never too late to make a change. 100% of the author’s net proceeds from Thirst will go to fund charity: water projects around the world.

Walk in Their Shoes

Walk in Their Shoes Pdf/ePub eBook Author: Jim Ziolkowski
Editor: Simon and Schuster
ISBN: 145168357X
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Walk in Their Shoes by Jim Ziolkowski Summary

Jim Ziolkowski gave up his career in corporate finance to create buildOn, a service-oriented program that goes into high-risk areas around the world to work with students in their communities. Under Jim’s leadership, buildOn volunteers have contributed more than 850,000 hours of community service, and the organization has constructed more than 430 schools worldwide, from the South Bronx, to Detroit, Chicago, and Oakland, to Haiti, Senegal, Nicaragua, and Nepal. Walk in Their Shoes is packed with the ingredients of a powerful bestseller as it traces Jim’s story from his transformation from a thrill-seeking twenty-something backpacker, to a Harlem-based idealist trying to launch a not-for-profit organization, and finally to the head of buildOn. Ziolkowski compellingly chronicles his exciting story of worldwide travel and adventure, creating a moving portrait of the power of faith, teamwork, and the boundless potential of the human spirit. Blessed with relentless optimism and an unshakable faith, both of which have fortified his commitment to the poor and the underprivileged, Jim Ziolkowski’s inspirational memoir reveals that helping and empathizing with others can help—and heal—ourselves.

The Promise of a Pencil by Adam Braun (Summary)

The Promise of a Pencil by Adam Braun (Summary) Pdf/ePub eBook Author: QuickRead,Alyssa Burnette
Editor: QuickRead.com
ISBN:
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The Promise of a Pencil by Adam Braun (Summary) by QuickRead,Alyssa Burnette Summary

Do you want more free books like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Founded on just $25, international charity Pencils of Promise has built more than 200 schools in developing countries around the world. This book tells the story of the charity’s growth and the mission of its founder, Adam Braun The Promise of a Pencil illustrates the simple key theories that characterize Adam Braun’s inspiring mission. In addition to telling the story of Braun’s charity, the principles outlined in this book will guide readers to find their passion, maximize their potential, and live a life full of joy and meaning through serving others.

The Power of Half

The Power of Half Pdf/ePub eBook Author: Kevin Salwen,Hannah Salwen
Editor: HMH
ISBN: 0547486219
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The Power of Half by Kevin Salwen,Hannah Salwen Summary

A true story of making a difference: “What does your family stand for? Read this book—it will change your life” (Daniel H. Pink). It all started when fourteen-year-old Hannah Salwen had a “eureka” moment. Seeing a homeless man in her neighborhood at the same moment when a glistening Mercedes coupe pulled up, she said “You know, Dad, if that man had a less nice car, that man there could have a meal.” Until that day, the Salwens had been caught up like so many of us in the classic American dream—providing a good life for their children, accumulating more and more stuff, doing their part but not really feeling it. So when Hannah was stopped in her tracks by this glaring disparity, her parents knew they had to do something. As a family, they made the extraordinary decision to sell their Atlanta mansion, downsize to a house half its size, and give half of the sale price to a worthy charity. What began as an outlandish scheme became a remarkable journey that transported them across the globe and well out of their comfort zone. In the end they learned that they had the power to change a little corner of the world—and found that it changed them, too. “You feel lighter reading this book, as if the heavy weight of house and car and appliances, the need to collect these things to feel safe as a family, are lifted and replaced by something that makes much more sense.” —Los Angeles Times

Start Something That Matters

Start Something That Matters Pdf/ePub eBook Author: Blake Mycoskie
Editor: Random House
ISBN: 0679603522
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Start Something That Matters by Blake Mycoskie Summary

The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good. “A creative and open-hearted business model for our times.”—The Wall Street Journal Why this book is for you: • You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job. • You want to love your work, work for what you love, and have a positive impact on the world—all at the same time. • You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. • You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away. • You’re looking for a new model of success to share with your children, students, co-workers, and members of your community. You’re ready to start something that matters.

Educating Everybody's Children

Educating Everybody's Children Pdf/ePub eBook Author: Robert W. Cole W. Cole
Editor: ASCD
ISBN: 1416612491
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Educating Everybody's Children by Robert W. Cole W. Cole Summary

Designed to promote reflection, discussion, and action among the entire learning community, Educating Everybody's Children encapsulates what research has revealed about successfully addressing the needs of students from economically, ethnically, culturally, and linguistically diverse groups and identifies a wide range of effective principles and instructional strategies. Although good teaching works well with all students, educators must develop an extensive repertoire of instructional tools to meet the varying needs of students from diverse backgrounds. Those tools and the knowledge base behind them are the foundation of this expanded and revised second edition of Educating Everybody's Children. Each strategy discussed in the book includes classroom examples and a list of the research studies that support it. The most important thing we have learned as a result of the education reform movement is that student achievement stands or falls on the motivation and skills of teachers. We must ensure that all teachers are capable of delivering a standards‐based curriculum that describes what students should know and be able to do, and that these standards are delivered by means of a rich and engaging "pedagogy of plenty." By these two acts we can ensure that all schools will be ready and able to educate everybody's children.

Out of My Mind

Out of My Mind Pdf/ePub eBook Author: Sharon M. Draper
Editor: Simon and Schuster
ISBN: 1416980458
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Out of My Mind by Sharon M. Draper Summary

Over 1.5 million people have read the #1 New York Times bestseller Out of My Mind and discovered the brilliant mind of Melody Brooks. Out of My Mind spent two years on the New York Times bestseller list! “If there’s one book teens and parents (and everyone else) should read this year, Out of My Mind should be it.” —The Denver Post “A gutsy, candid, and compelling story. It speaks volumes.” —School Library Journal (starred review) “Unflinching and realistic.” —Kirkus Reviews (starred review) “Uplifting…This moving novel will makes activists of us all.” —Booklist (starred review) From award-winning author Sharon Draper comes a story that will forever change how we all look at anyone with a disability, perfect for fans of RJ Palacio’s Wonder. Eleven-year-old Melody is not like most people. She can’t walk. She can’t talk. She can’t write. All because she has cerebral palsy. But she also has a photographic memory; she can remember every detail of everything she has ever experienced. She’s the smartest kid in her whole school, but NO ONE knows it. Most people—her teachers, her doctors, her classmates—dismiss her as mentally challenged because she can’t tell them otherwise. But Melody refuses to be defined by her disability. And she’s determined to let everyone know it…somehow.

The Opposite of Loneliness

The Opposite of Loneliness Pdf/ePub eBook Author: Marina Keegan
Editor: Simon and Schuster
ISBN: 1476753628
FileSize: 1087kb
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The Opposite of Loneliness by Marina Keegan Summary

The instant New York Times bestseller and publishing phenomenon: Marina Keegan’s posthumous collection of award-winning essays and stories “sparkles with talent, humanity, and youth” (O, The Oprah Magazine). Marina Keegan’s star was on the rise when she graduated magna cum laude from Yale in May 2012. She had a play that was to be produced at the New York Fringe Festival and a job waiting for her at The New Yorker. Tragically, five days after graduation, Marina died in a car crash. Marina left behind a rich, deeply expansive trove of writing that, like her title essay, captures the hope, uncertainty, and possibility of her generation. Her short story “Cold Pastoral” was published on NewYorker.com. Her essay “Even Artichokes Have Doubts” was excerpted in the Financial Times, and her book was the focus of a Nicholas Kristof column in The New York Times. Millions of her contemporaries have responded to her work on social media. As Marina wrote: “We can still do anything. We can change our minds. We can start over…We’re so young. We can’t, we MUST not lose this sense of possibility because in the end, it’s all we have.” The Opposite of Loneliness is an unforgettable collection of Marina’s essays and stories that articulates the universal struggle all of us face as we figure out what we aspire to be and how we can harness our talents to impact the world. “How do you mourn the loss of a fiery talent that was barely a tendril before it was snuffed out? Answer: Read this book. A clear-eyed observer of human nature, Keegan could take a clever idea...and make it something beautiful” (People).

The Blue Sweater

The Blue Sweater Pdf/ePub eBook Author: Jacqueline Novogratz
Editor: Rodale Books
ISBN: 1605296708
FileSize: 1886kb
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The Blue Sweater by Jacqueline Novogratz Summary

The Blue Sweater is the inspiring story of a woman who left a career in international banking to spend her life on a quest to understand global poverty and find powerful new ways of tackling it. It all started back home in Virginia, with the blue sweater, a gift that quickly became her prized possession—until the day she outgrew it and gave it away to Goodwill. Eleven years later in Africa, she spotted a young boy wearing that very sweater, with her name still on the tag inside. That the sweater had made its trek all the way to Rwanda was ample evidence, she thought, of how we are all connected, how our actions—and inaction—touch people every day across the globe, people we may never know or meet. From her first stumbling efforts as a young idealist venturing forth in Africa to the creation of the trailblazing organization she runs today, Novogratz tells gripping stories with unforgettable characters—women dancing in a Nairobi slum, unwed mothers starting a bakery, courageous survivors of the Rwandan genocide, entrepreneurs building services for the poor against impossible odds. She shows, in ways both hilarious and heartbreaking, how traditional charity often fails, but how a new form of philanthropic investing called "patient capital" can help make people self-sufficient and can change millions of lives. More than just an autobiography or a how-to guide to addressing poverty, The Blue Sweater is a call to action that challenges us to grant dignity to the poor and to rethink our engagement with the world.

The Glass Castle

The Glass Castle Pdf/ePub eBook Author: Jeannette Walls
Editor: Simon and Schuster
ISBN: 9781416550600
FileSize: 609kb
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The Glass Castle by Jeannette Walls Summary

Now a major motion picture from Lionsgate starring Brie Larson, Woody Harrelson, and Naomi Watts. MORE THAN SEVEN YEARS ON THE NEW YORK TIMES BESTSELLER LIST The perennially bestselling, extraordinary, one-of-a-kind, “nothing short of spectacular” (Entertainment Weekly) memoir from one of the world’s most gifted storytellers. The Glass Castle is a remarkable memoir of resilience and redemption, and a revelatory look into a family at once deeply dysfunctional and uniquely vibrant. When sober, Jeannette’s brilliant and charismatic father captured his children’s imagination, teaching them physics, geology, and how to embrace life fearlessly. But when he drank, he was dishonest and destructive. Her mother was a free spirit who abhorred the idea of domesticity and didn’t want the responsibility of raising a family. The Walls children learned to take care of themselves. They fed, clothed, and protected one another, and eventually found their way to New York. Their parents followed them, choosing to be homeless even as their children prospered. The Glass Castle is truly astonishing—a memoir permeated by the intense love of a peculiar but loyal family.

The Power of Habit

The Power of Habit Pdf/ePub eBook Author: Charles Duhigg
Editor: Doubleday Canada
ISBN: 0385669755
FileSize: 927kb
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The Power of Habit by Charles Duhigg Summary

Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives. "We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.

Up the Organization

Up the Organization Pdf/ePub eBook Author: Robert C. Townsend,Warren Bennis
Editor: John Wiley & Sons
ISBN: 9781118047361
FileSize: 983kb
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Up the Organization by Robert C. Townsend,Warren Bennis Summary

Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and Change Management. 1-800-CEO-READ ranks Townsend’s bestseller first among eighty books that “every manager must read.” This commemorative edition offers a new generation the benefit of Robert Townsend’s timeless wisdom as well as reflections on his work and life by those who knew and worked with him. This groundbreaking book continues to remind us not to get mired in all those sacred organizational routines that stifle people and strangle both profits and profitability. He shows a way to humanize business and a way to have fun while making it all work better than it ever worked before.

How To Be Great At Doing Good

How To Be Great At Doing Good Pdf/ePub eBook Author: Nick Cooney
Editor: John Wiley & Sons
ISBN: 1119042240
FileSize: 1638kb
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How To Be Great At Doing Good by Nick Cooney Summary

Get ready to question everything you’ve been told about charity, and to find out how you can truly succeed at making the world a better place. Many of us donate to charitable causes, and millions more work or volunteer for non-profit organizations. Yet virtually none of us have been taught what it means to succeed at doing good, let alone how to do so. In short, we’ve never been encouraged to treat charity with the seriousness and rigor it deserves. How to be Great at Doing Good is a complacency-shattering guidebook for anyone who wants to actually change the world, whether as a donor, a volunteer, or a non-profit staffer. Drawing on eye-opening studies in psychology and human behavior, surprising interviews with philanthropy professionals, and the author’s fifteen years of experience founding and managing top-rated non-profits, this book is an essential read for anyone who wants to do more good with their time and money. Find out how Bill Gates and a team of MIT grads are saving thousands of lives by applying business principles to charity work – and how we can too Peer inside our brains as we donate, and discover how the same chemical forces that make us crave junk food and sex can steer us toward bad charity decisions See why following our passion and doing what we’re good at can actually doom our efforts to improve the world Learn how two seemingly identical charities can have jaw-dropping differences in impact, and find out how to pick the best one when donating Sure to generate controversy among non-profits and philanthropists who prefer business as usual, How to be Great at Doing Good reveals that a more calculated, effective approach to charity work isn’t just possible – it’s absolutely necessary for those who want to succeed at changing the world.

One Thousand Wells

One Thousand Wells Pdf/ePub eBook Author: Jena Lee Nardella
Editor: Simon and Schuster
ISBN: 1501107445
FileSize: 347kb
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One Thousand Wells by Jena Lee Nardella Summary

Jena Nardella, cofounder of Blood:Water and one of Christianity Today’s 33 Under 33, shares a “captivatingly honest” (Publishers Weekly) account of how her passion for saving the world grew into a humbler, long-term calling of loving the world in all its brokenness in this beautifully written memoir. Ten years ago, Jena Lee Nardella was a fresh-out-of-college, twenty-something with the lofty goal of truly changing the world. Armed with a diploma, a thousand dollars, and a dream to build one thousand wells in Africa, she joined forces with Grammy Award–winning band Jars of Clay to found Blood:Water and begin her mission. Jena’s dream for her nonprofit turned that initial $1 into $20, and then $100, and today into more than $25 million. Working throughout eleven countries in Africa, Blood:Water has provided healthcare for over 62,000 people in HIV-affected areas and has partnered with communities to provide clean water for more than one million people in Africa. But along the way she faced many harsh realities that have tested her faith, encountered corruption and brokenness that nearly destroyed everything she’d fought for, and learned that wishful thinking will not get you very far. Jena discovered true change comes only when you stop trying to save the world and allow yourself to love it, even when it breaks your heart. With a fresh, intelligent, and winsome voice, Jena Lee Nardella weaves an evocative, personal narrative filled with honest and hard-won lessons that demonstrate the amazing things that can happen when you fight for your dreams.

A Treatise of Human Nature

A Treatise of Human Nature Pdf/ePub eBook Author: David Hume
Editor: BookRix
ISBN: 3736807643
FileSize: 1537kb
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A Treatise of Human Nature by David Hume Summary

A Treatise of Human Nature is a book by philosopher David Hume. The introduction presents the idea of placing all science and philosophy on a novel foundation: namely, an empirical investigation into human psychology. It is evident, that all the sciences have a relation, greater or less, to human nature: and that however wide any of them may seem to run from it, they still return back by one passage or another. Even. Mathematics, Natural Philosophy, and Natural Religion, are in some measure dependent on the science of MAN; since the lie under the cognizance of men, and are judged of by their powers and faculties. It is impossible to tell what changes and improvements we might make in these sciences were we thoroughly acquainted with the extent and force of human understanding, and could explain the nature of the ideas we employ, and of the operations we perform in our reasonings. And these improvements are the more to be hoped for in natural religion, as it is not content with instructing us in the nature of superior powers, but carries its views farther, to their disposition towards us, and our duties towards them; and consequently we ourselves are not only the beings, that reason, but also one of the objects, concerning which we reason. If therefore the sciences of Mathematics, Natural Philosophy, and Natural Religion, have such a dependence on the knowledge of man, what may be expected in the other sciences, whose connexion with human nature is more close and intimate? The sole end of logic is to explain the principles and operations of our reasoning faculty, and the nature of our ideas: morals and criticism regard our tastes and sentiments: and politics consider men as united in society, and dependent on each other. In these four sciences of Logic, Morals, Criticism, and Politics, is comprehended almost everything, which it can any way import us to be acquainted with, or which can tend either to the improvement or ornament of the human mind.

Warrior Mom

Warrior Mom Pdf/ePub eBook Author: JJ Virgin
Editor: Simon and Schuster
ISBN: 1501129899
FileSize: 1339kb
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Warrior Mom by JJ Virgin Summary

Inside every mother is a fierce, resilient, intuitive woman who has the ability to tap into an indomitable mindset and create heroic outcomes—for her children, her family, her community and for herself—she is a Warrior Mom. In Warrior Mom, (previously published as Miracle Mindset), celebrity health expert and four-time New York Times bestselling author, JJ Virgin reveals how one life-altering event taught her to trust her instincts, pay attention to the details that matter and defy the odds—and she shares how you can too. In 2012, JJ Virgin was in a hospital room next to her sixteen-year-old son who was struck by a hit-and-run driver and left for dead. She was told by doctors that he wouldn't last through the night and to let him go. With every reason to give up, JJ chose instead to invest her energy into the hope that her son would not just survive, but thrive. In Warrior Mom, she shares the lessons that gave her the courage to overcome the worst moment of her life. During this difficult time, she learned valuable personal lessons that helped her rebuild her life and find success and purpose in herself, her work, and teach her sons and community how to face their own obstacles and trials. Lessons like “Don’t Wish It Were Easier, Make Yourself Stronger” and “Your Limitations Will Become Your Life” will lead you to your own personal power and purpose, even when the deck seems stacked against you. With true stories from her life, her clients, and other well-known thought leaders, she can help you transform your mindset and your daily habits to endure the difficult battles that life sends your way. Insightful, personal, and completely relatable, this book proves that miracles are possible when you show up, remain positive, and do the work.

The Things They Carried

The Things They Carried Pdf/ePub eBook Author: Tim O'Brien
Editor: Houghton Mifflin Harcourt
ISBN: 0547420293
FileSize: 493kb
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The Things They Carried by Tim O'Brien Summary

A classic work of American literature that has not stopped changing minds and lives since it burst onto the literary scene, The Things They Carried is a ground-breaking meditation on war, memory, imagination, and the redemptive power of storytelling. The Things They Carried depicts the men of Alpha Company: Jimmy Cross, Henry Dobbins, Rat Kiley, Mitchell Sanders, Norman Bowker, Kiowa, and the character Tim O’Brien, who has survived his tour in Vietnam to become a father and writer at the age of forty-three. Taught everywhere—from high school classrooms to graduate seminars in creative writing—it has become required reading for any American and continues to challenge readers in their perceptions of fact and fiction, war and peace, courage and fear and longing. The Things They Carried won France's prestigious Prix du Meilleur Livre Etranger and the Chicago Tribune Heartland Prize; it was also a finalist for the Pulitzer Prize and the National Book Critics Circle Award.

Passion to Purpose

Passion to Purpose Pdf/ePub eBook Author: Amy McLaren
Editor: Hay House, Inc
ISBN: 1401958958
FileSize: 1910kb
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Passion to Purpose by Amy McLaren Summary

A cross between The Promise of a Pencil and She Means Business, this book from the co-founder of a charity dedicated to bringing education to students in rural Kenya demonstrates how finding your purpose can change the world and change your life. What if you took five minutes out of the day to meaningfully pursue your passion? Not what your friends, family, or spouse love to do, but what you love to do. What if we all pursued our passions for five minutes per day? What impact could we have on the world? Amy McLaren shares the lessons she learned on her journey from schoolteacher to entrepreneur and co-founder of Village Impact--a charity that builds schools in Africa. Once she identified her central passions for teaching and travel and turned them into her purpose, she took control of her life and made a big impact in now just her own life, but the lives of all around her. With this book as your guide, move through the seven key lessons from Amy's story--from seeking sources of inspiration and tapping into your network for support, to overcoming obstacles and establishing your legacy. Bridging your passion and purpose takes determination, perseverance, and grit--but you can start small and before you know it, you will change the world! In the process, discover how to: • Find time to feed your brain with possibility. • Discover ideas where you'd least expect them. • Eliminate self-doubt for good. • Trust in yourself and have faith that it will work. • Get out of your comfort zone. • Champion those around you and surround yourself with positivity.

Content Marketing for PR

Content Marketing for PR Pdf/ePub eBook Author: Trevor Young
Editor: Digital Citizen
ISBN: 0648669610
FileSize: 627kb
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Content Marketing for PR by Trevor Young Summary

Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.