Why People Buy by Louis Cheskin

Why People Buy
  • Title : Why People Buy
  • Author : Louis Cheskin
  • Publisher :
  • ISBN Code :
  • Pages : 319
  • Format : Pdf - ePub
  • Language : English
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Why People Buy. Motivation Research and Its Successful Application, Etc by Louis CHESKIN

Why People Buy. Motivation Research and Its Successful Application, Etc
  • Title : Why People Buy. Motivation Research and Its Successful Application, Etc
  • Author : Louis CHESKIN
  • Publisher :
  • ISBN Code :
  • Pages : 348
  • Format : Pdf - ePub
  • Language : English
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Distribution Data Guide by N.A

Distribution Data Guide
  • Title : Distribution Data Guide
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Consumer Education Bibliography by Yonkers (N.Y.). Public Library,Yonkers, N.Y. Public Library,United States. President's Committee on Consumer Interests

Consumer Education Bibliography
  • Title : Consumer Education Bibliography
  • Author : Yonkers (N.Y.). Public Library,Yonkers, N.Y. Public Library,United States. President's Committee on Consumer Interests
  • Publisher :
  • ISBN Code :
  • Pages : 170
  • Format : Pdf - ePub
  • Language : English
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Summary:

Prepared for the President's Committee on Consumer Interests.


Media/scope by N.A

Media/scope
  • Title : Media/scope
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
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  • Language : English
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Color for Profit by Louis Cheskin

Color for Profit
  • Title : Color for Profit
  • Author : Louis Cheskin
  • Publisher : Ig Publishing
  • ISBN Code : 9781632460349
  • Pages : 240
  • Format : Pdf - ePub
  • Language : English
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Summary:

Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings. Among some of Cheskin's noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of margarine from white to yellow The development of the Marlboro Man and Marlboro packaging from what was previously considered a "women's" cigarette Uncovering the preference of American consumers for circles over triangles on packaging Predicting the flop of the Edsel automobile The market research underlying the introduction of the Ford Mustang and the Lincoln Continental


National Union Catalog by N.A

National Union Catalog
  • Title : National Union Catalog
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
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  • Language : English
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Summary:

Includes entries for maps and atlases.


Ernest Dichter and Motivation Research by Stefan Schwarzkopf,Rainer Gries

Ernest Dichter and Motivation Research
  • Title : Ernest Dichter and Motivation Research
  • Author : Stefan Schwarzkopf,Rainer Gries
  • Publisher : Palgrave MacMillan
  • ISBN Code :
  • Pages : 293
  • Format : Pdf - ePub
  • Language : English
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Summary:

Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing.


Public Affairs Information Service Bulletin by Public Affairs Information Service

Public Affairs Information Service Bulletin
  • Title : Public Affairs Information Service Bulletin
  • Author : Public Affairs Information Service
  • Publisher :
  • ISBN Code :
  • Pages : N.A
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  • Language : English
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Information Sources in Advertising History by Richard W. Pollay

Information Sources in Advertising History
  • Title : Information Sources in Advertising History
  • Author : Richard W. Pollay
  • Publisher : Greenwood
  • ISBN Code :
  • Pages : 330
  • Format : Pdf - ePub
  • Language : English
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How People Learn II by National Academies of Sciences, Engineering, and Medicine,Division of Behavioral and Social Sciences and Education,Board on Science Education,Board on Behavioral, Cognitive, and Sensory Sciences,Committee on How People Learn II: The Science and Practice of Learning

How People Learn II
  • Title : How People Learn II
  • Author : National Academies of Sciences, Engineering, and Medicine,Division of Behavioral and Social Sciences and Education,Board on Science Education,Board on Behavioral, Cognitive, and Sensory Sciences,Committee on How People Learn II: The Science and Practice of Learning
  • Publisher : National Academies Press
  • ISBN Code : 0309459648
  • Pages : 346
  • Format : Pdf - ePub
  • Language : English
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Summary:

There are many reasons to be curious about the way people learn, and the past several decades have seen an explosion of research that has important implications for individual learning, schooling, workforce training, and policy. In 2000, How People Learn: Brain, Mind, Experience, and School: Expanded Edition was published and its influence has been wide and deep. The report summarized insights on the nature of learning in school-aged children; described principles for the design of effective learning environments; and provided examples of how that could be implemented in the classroom. Since then, researchers have continued to investigate the nature of learning and have generated new findings related to the neurological processes involved in learning, individual and cultural variability related to learning, and educational technologies. In addition to expanding scientific understanding of the mechanisms of learning and how the brain adapts throughout the lifespan, there have been important discoveries about influences on learning, particularly sociocultural factors and the structure of learning environments. How People Learn II: Learners, Contexts, and Cultures provides a much-needed update incorporating insights gained from this research over the past decade. The book expands on the foundation laid out in the 2000 report and takes an in-depth look at the constellation of influences that affect individual learning. How People Learn II will become an indispensable resource to understand learning throughout the lifespan for educators of students and adults.


The Publishers' Trade List Annual by N.A

The Publishers' Trade List Annual
  • Title : The Publishers' Trade List Annual
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Design Resources by Lawrence Von Bamford

Design Resources
  • Title : Design Resources
  • Author : Lawrence Von Bamford
  • Publisher : McFarland & Company Incorporated Pub
  • ISBN Code :
  • Pages : 319
  • Format : Pdf - ePub
  • Language : English
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Bulletin of the Public Affairs Information Service by Public Affairs Information Service

Bulletin of the Public Affairs Information Service
  • Title : Bulletin of the Public Affairs Information Service
  • Author : Public Affairs Information Service
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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University of California Union Catalog of Monographs Cataloged by the Nine Campuses from 1963 Through 1967: Subjects by University of California (System). Institute of Library Research,University of California, Berkeley. Library

University of California Union Catalog of Monographs Cataloged by the Nine Campuses from 1963 Through 1967: Subjects
  • Title : University of California Union Catalog of Monographs Cataloged by the Nine Campuses from 1963 Through 1967: Subjects
  • Author : University of California (System). Institute of Library Research,University of California, Berkeley. Library
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Journal of Advertising Research by N.A

Journal of Advertising Research
  • Title : Journal of Advertising Research
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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The Publisher by N.A

The Publisher
  • Title : The Publisher
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
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  • Language : English
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British Book News by N.A

British Book News
  • Title : British Book News
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
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  • Language : English
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Series in Monetary and International Economics by University of Bombay

Series in Monetary and International Economics
  • Title : Series in Monetary and International Economics
  • Author : University of Bombay
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Research Methodology by C. R. Kothari

Research Methodology
  • Title : Research Methodology
  • Author : C. R. Kothari
  • Publisher : New Age International
  • ISBN Code : 8122415229
  • Pages : 401
  • Format : Pdf - ePub
  • Language : English
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About the Book: This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter The Computer: Its Role in Research have been added keeping in view of the fact tha


Modern Marketing Management in the Indian Context by Rustom S. Davar

Modern Marketing Management in the Indian Context
  • Title : Modern Marketing Management in the Indian Context
  • Author : Rustom S. Davar
  • Publisher : Bombay : Progressive Corporation
  • ISBN Code :
  • Pages : 632
  • Format : Pdf - ePub
  • Language : English
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Books and Library Notes by Mississippi State University

Books and Library Notes
  • Title : Books and Library Notes
  • Author : Mississippi State University
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Quick Frozen Foods by N.A

Quick Frozen Foods
  • Title : Quick Frozen Foods
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Library Journal by N.A

Library Journal
  • Title : Library Journal
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
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  • Language : English
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Finance & Trade Review by Volkskas Limited

Finance & Trade Review
  • Title : Finance & Trade Review
  • Author : Volkskas Limited
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Kajian Ekonomi Malaysia by N.A

Kajian Ekonomi Malaysia
  • Title : Kajian Ekonomi Malaysia
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Fail-safe Business Negotiating by Philip Sperber

Fail-safe Business Negotiating
  • Title : Fail-safe Business Negotiating
  • Author : Philip Sperber
  • Publisher : Prentice Hall
  • ISBN Code :
  • Pages : 297
  • Format : Pdf - ePub
  • Language : English
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Business Books Translated from English, 1950-1965 by N.A

Business Books Translated from English, 1950-1965
  • Title : Business Books Translated from English, 1950-1965
  • Author : N.A
  • Publisher : Reading, Mass: Addison-Wesley Publishing Company
  • ISBN Code :
  • Pages : 414
  • Format : Pdf - ePub
  • Language : English
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Advertising Conditions and Regulations in Various Countries by International Chamber of Commerce. International Commission on Advertising

Advertising Conditions and Regulations in Various Countries
  • Title : Advertising Conditions and Regulations in Various Countries
  • Author : International Chamber of Commerce. International Commission on Advertising
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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The British National Bibliography by Arthur James Wells

The British National Bibliography
  • Title : The British National Bibliography
  • Author : Arthur James Wells
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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The American economic review by N.A

The American economic review
  • Title : The American economic review
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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The Accountant by N.A

The Accountant
  • Title : The Accountant
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
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  • Language : English
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The Progress Principle by Teresa Amabile,Steven Kramer

The Progress Principle
  • Title : The Progress Principle
  • Author : Teresa Amabile,Steven Kramer
  • Publisher : Harvard Business Press
  • ISBN Code : 1422142736
  • Pages : 256
  • Format : Pdf - ePub
  • Language : English
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Summary:

What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly. As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work—progress—that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts—events that directly facilitate project work, such as clear goals and autonomy—and (2) nourishers—interpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality. Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.


Language, Text and the Southern African Context by N.A

Language, Text and the Southern African Context
  • Title : Language, Text and the Southern African Context
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : 316
  • Format : Pdf - ePub
  • Language : English
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Taking Action on Adolescent Literacy by Judith L. Irvin,Julie Meltzer,Melinda S. Dukes

Taking Action on Adolescent Literacy
  • Title : Taking Action on Adolescent Literacy
  • Author : Judith L. Irvin,Julie Meltzer,Melinda S. Dukes
  • Publisher : ASCD
  • ISBN Code : 141660541X
  • Pages : 268
  • Format : Pdf - ePub
  • Language : English
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Summary:

Literacy lies at the heart of student understanding and achievement. Yet too many educators mistakenly assume that the reading, writing, speaking, and thinking skills that students developed in elementary school are sufficient for the sophisticated learning tasks they face in middle and high school. The result? Disappointing test scores, high dropout rates, and students unprepared for higher education, citizenship, and the world of work. Taking Action on Adolescent Literacy: An Implementation Guide for School Leaders presents a structured approach to using literacy as a lever for overall school improvement. Literacy instruction is not an "add-on," authors Judith L. Irvin, Julie Meltzer, and Melinda Dukes insist; it's an ongoing essential. All adolescent students, no matter what their level of achievement, can benefit from direct instruction in reading, writing, speaking, and thinking. And all secondary school leaders can improve students' literacy and learning by following the five action steps outlined in this book: (1) develop and implement a literacy action plan, (2) support teachers to improve literacy instruction, (3) use data to make curricular decisions, (4) build capacity for shared leadership, and (5) creatively allocate resources to support the literacy plan. The book also offers strategies to help educators integrate literacy and learning across the content areas, provide targeted interventions for students who are struggling the most, and develop a supportive school environment that involves parents, community members, and district leaders. Practical tools, helpful resources, and vignettes based on the authors' extensive work in school districts nationwide make this an indispensable guide for principals, central office administrators, literacy coaches, department chairs, and other school leaders committed to helping students succeed.


Advertising in America by Poyntz Tyler

Advertising in America
  • Title : Advertising in America
  • Author : Poyntz Tyler
  • Publisher :
  • ISBN Code :
  • Pages : 214
  • Format : Pdf - ePub
  • Language : English
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Business Methods Index by N.A

Business Methods Index
  • Title : Business Methods Index
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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The Bookmark by N.A

The Bookmark
  • Title : The Bookmark
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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Personnel psychology by N.A

Personnel psychology
  • Title : Personnel psychology
  • Author : N.A
  • Publisher :
  • ISBN Code :
  • Pages : N.A
  • Format : Pdf - ePub
  • Language : English
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When I'm 64 by National Research Council,Division of Behavioral and Social Sciences and Education,Board on Behavioral, Cognitive, and Sensory Sciences,Committee on Aging Frontiers in Social Psychology, Personality, and Adult Developmental Psychology

When I'm 64
  • Title : When I'm 64
  • Author : National Research Council,Division of Behavioral and Social Sciences and Education,Board on Behavioral, Cognitive, and Sensory Sciences,Committee on Aging Frontiers in Social Psychology, Personality, and Adult Developmental Psychology
  • Publisher : National Academies Press
  • ISBN Code : 9780309164917
  • Pages : 280
  • Format : Pdf - ePub
  • Language : English
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Summary:

By 2030 there will be about 70 million people in the United States who are older than 64. Approximately 26 percent of these will be racial and ethnic minorities. Overall, the older population will be more diverse and better educated than their earlier cohorts. The range of late-life outcomes is very dramatic with old age being a significantly different experience for financially secure and well-educated people than for poor and uneducated people. The early mission of behavioral science research focused on identifying problems of older adults, such as isolation, caregiving, and dementia. Today, the field of gerontology is more interdisciplinary. When I'm 64 examines how individual and social behavior play a role in understanding diverse outcomes in old age. It also explores the implications of an aging workforce on the economy. The book recommends that the National Institute on Aging focus its research support in social, personality, and life-span psychology in four areas: motivation and behavioral change; socioemotional influences on decision-making; the influence of social engagement on cognition; and the effects of stereotypes on self and others. When I'm 64 is a useful resource for policymakers, researchers and medical professionals.